Sally Beauty Holdings Reports Fourth Quarter and Full Year Fiscal 2024 Results

Q4 Consolidated Net Sales Increased 1.5% and Consolidated Comparable Sales Increased 2.0%
Q4 GAAP Operating Margin Expanded 50 Basis Points to 8.8%, and Adjusted Operating Margin Expanded 80 Basis Points to 9.4%
Strong Q4 Cash Flow from Operations of $111 Million Utilized to Repay Outstanding Balance of $45 Million on ABL Credit Facility and Fund $10 Million in Share Repurchases
Beauty Systems Group Acquires Professional Beauty Distributor in Florida
Company Provides Fiscal 2025 Guidance

Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”), the leader in professional hair color, today announced financial results for its fourth quarter and full year ended September 30, 2024. The Company will hold a conference call today at 7:30 a.m. Central Time to discuss these results and its business.

Fiscal 2024 Fourth Quarter Summary

Consolidated net sales of $935 million, an increase of 1.5% compared to the prior year;
Consolidated comparable sales increase of 2.0%;
Global e-commerce sales of $91 million, representing 9.8% of net sales;
GAAP gross margin expanded 60 basis points to 51.2%;
GAAP operating earnings of $82 million and GAAP operating margin of 8.8%; Adjusted Operating Earnings of $88 million and Adjusted Operating Margin of 9.4%;
GAAP diluted net earnings per share of $0.46 and Adjusted Diluted Net Earnings Per Share of $0.50; and
Cash flow from operations of $111 million and Operating Free Cash Flow of $73 million.

Fiscal 2024 Full Year Summary

Consolidated net sales of $3.72 billion, a decrease of 0.3% compared to the prior year;
Consolidated comparable sales increase of 0.3%;
Global e-commerce sales of $364 million, representing 9.8% of net sales;
GAAP gross margin of 50.9%, flat to the prior year, and Adjusted Gross Margin increased to 50.9% compared to 50.8% in the prior year;
GAAP operating earnings of $283 million and GAAP operating margin of 7.6%, Adjusted Operating Earnings of $315 million and Adjusted Operating Margin of 8.5%;
GAAP diluted net earnings per share of $1.43 and Adjusted Diluted Net Earnings Per Share of $1.69; and
Cash flow from operations of $247 million and Operating Free Cash Flow of $145 million.

“We are pleased to conclude our fiscal year with strong fourth quarter results, reflecting continued momentum across both our Sally Beauty and Beauty Systems Group segments,” said Denise Paulonis, president and chief executive officer. “We delivered a second consecutive quarter of positive comparable sales across both business units in combination with healthy gross margins, which resulted in adjusted operating margin expansion of 80 basis points to 9.4%. Additionally, we generated strong cash flow from operations, which was deployed to complete another strategic acquisition for Beauty Systems Group, invest in our strategic initiatives, further reduce our debt levels, and return value to shareholders through our share repurchase program.”

“We are carrying this operating and financial strength into fiscal 2025, remaining focused on driving consistent profitable growth and delivering value to shareholders. Our teams are continuing to advance our strategic initiatives related to enhancing our customer centricity, growing our high margin own brands and amplifying innovation, and increasing the efficiency of our operations.”

Beauty Systems Group Announces Strategic Acquisition of Exclusive Beauty Supplies

In the fourth quarter of fiscal 2024, Beauty Systems Group acquired certain assets of Exclusive Beauty Supplies of Florida, a leading professional beauty distributor. The acquisition adds three stores and seven direct sales consultants, as well as distribution rights for major brands, including Moroccanoil®, Olaplex®, Rusk® and Verb®, which also apply to our 75 Cosmo Prof stores in the state of Florida.

Fiscal 2024 Fourth Quarter Operating Results

Fourth quarter consolidated net sales were $935.0 million, an increase of 1.5% compared to the prior year. Foreign currency translation had an unfavorable impact of 30 basis points on consolidated net sales for the quarter. The Company was operating 26 fewer stores at the end of the quarter compared to the prior year. At constant currency, global e-commerce sales were $91 million, or 9.8% of consolidated net sales, for the quarter.

Consolidated comparable sales increased 2.0%, driven primarily by an improvement in new and reactivated customer trends at Sally Beauty as key strategic initiatives continue to mature and the continued momentum at Beauty Systems Group driven by expanded brand and territory distribution.

Consolidated gross profit for the fourth quarter was $479.2 million compared to $466.6 million in the prior year, an increase of 2.7%. Consolidated GAAP gross margin was 51.2%, an increase of 60 basis points compared to 50.6% in the prior year, driven primarily by lower distribution and freight costs from supply chain efficiencies.

GAAP selling, general and administrative (SG&A) expenses totaled $397.4 million, an increase of $6.8 million compared to the prior year. As a percentage of sales, SG&A expenses were 42.5% compared to 42.4% in the prior year. Adjusted Selling, General and Administrative Expenses, excluding the costs related to the Company’s fuel for growth initiative, COVID-19-related net expenses from the prior year, restructuring efforts and other expenses, totaled $391.2 million, an increase of $3.9 million compared to the prior year. The increase was driven primarily by higher labor and other compensation-related expenses, and increased advertising expenses, partially offset by $5.5 million in savings from our fuel for growth initiative. As a percentage of sales, Adjusted SG&A expenses were 41.8% compared to 42.0% in the prior year.

GAAP operating earnings and operating margin in the fourth quarter were $82.3 million and 8.8%, compared to $76.9 million and 8.3%, in the prior year. Adjusted Operating Earnings and Operating Margin, excluding the costs related to the Company’s fuel for growth initiative, COVID-19-related net expenses from the prior year, restructuring efforts and other expenses, were $88.0 million and 9.4%, compared to $79.3 million and 8.6%, in the prior year.

GAAP net earnings in the fourth quarter were $48.1 million, or $0.46 per diluted share, compared to GAAP net earnings of $42.6 million, or $0.39 per diluted share, in the prior year. Adjusted Net Earnings, excluding the costs related to the Company’s fuel for growth initiative, COVID-19-related net expenses and the loss on debt extinguishment from the prior year, restructuring efforts and other expenses, were $52.3 million, or $0.50 per diluted share, compared to Adjusted Net Earnings of $45.7 million, or $0.42 per diluted share, in the prior year. Adjusted EBITDA in the fourth quarter was $118.1 million, an increase of 8.1% compared to the prior year, and Adjusted EBITDA Margin was 12.6%, an increase of 70 basis points compared to the prior year.

Balance Sheet and Cash Flow

As of September 30, 2024, the Company had cash and cash equivalents of $108 million and no outstanding borrowings under its asset-based revolving line of credit. At the end of the quarter, inventory was $1.04 billion, up 6.3% versus a year ago. The Company ended the quarter with a net debt leverage ratio of 2.0x.

Fourth quarter cash flow from operations was $110.7 million. Capital expenditures in the quarter totaled $37.4 million. During the quarter, the Company utilized its strong cash flow to acquire assets from Exclusive Beauty Supplies in Florida for $7.5 million, repay the remaining $45 million outstanding balance under its asset-based revolving line of credit, and repurchase 0.8 million shares under its share repurchase program at an aggregate cost of $10 million.

Fiscal 2024 Fourth Quarter Segment Results

Sally Beauty Supply

Segment net sales were $534.1 million in the quarter, an increase of 1.8% compared to the prior year. The segment had an unfavorable impact of 50 basis points from foreign currency translation on reported sales and operated 19 fewer stores at the end of the quarter compared to the prior year. At constant currency, segment e-commerce sales were $38 million, or 7.1% of segment net sales, for the quarter.
Segment comparable sales increased 2.6% in the fourth quarter, primarily reflecting an improvement in new and reactivated customer trends as key strategic initiatives continue to mature.
At the end of the quarter, segment store count was 3,129.
GAAP gross margin increased by 120 basis points to 60.4% compared to the prior year. The increase was driven primarily by higher product margin resulting from enhanced promotional strategies and lower distribution and freight costs from supply chain efficiencies.
GAAP operating earnings were $92.9 million compared to $78.5 million in the prior year, representing an increase of 18.4%. GAAP operating margin increased to 17.4% compared to 15.0% in the prior year.

Beauty Systems Group

Segment net sales were $401.0 million in the quarter, an increase of 1.0% compared to the prior year. The segment had an unfavorable impact of 10 basis points on reported sales from foreign currency translation and operated 7 fewer stores at the end of the quarter compared to the prior year. At constant currency, segment e-commerce sales were $53 million, or 13.3% of segment net sales, for the quarter.
Segment comparable sales increased 1.3% in the fourth quarter, primarily reflecting the continued momentum at Beauty Systems Group from expanded brand and territory distribution.
At the end of the quarter, segment store count was 1,331.
GAAP gross margin decreased 30 basis points to 39.0% in the quarter compared to the prior year, driven primarily by lower product margin related to brand mix, partially offset by lower distribution and freight costs from supply chain efficiencies.
GAAP operating earnings were $44.0 million in the quarter, a decrease of 3.6% compared to $45.7 million in the prior year. GAAP operating margin in the quarter was 11.0% compared to 11.5% in the prior year.
At the end of the quarter, there were 652 distributor sales consultants compared to 670 in the prior year.

Fiscal Year 2025 Guidance*

The Company is providing the following guidance for fiscal year 2025:

First Quarter

Consolidated net sales and comparable sales are expected to be flat to up 2% compared to the prior year
Adjusted Operating Margin is expected to be in the range of 8.0% to 8.4%

Full Year

Consolidated net sales and comparable sales are expected to be flat to up 2% compared to the prior year
Adjusted Operating Margin is expected to be in the range of 8.5% to 9.0% * The Company does not provide a reconciliation for forward-looking non-GAAP financial measures where it is unable to provide a meaningful or accurate calculation or estimation of reconciling items and the information is not available without unreasonable effort. This is due to the inherent difficulty of forecasting the occurrence and the financial impact of various items that have not yet occurred, are out of the Company’s control or cannot be reasonably predicted. For the same reasons, the Company is unable to address the probable significance of the unavailable information. Forward-looking non-GAAP financial measures provided without the most directly comparable GAAP financial measures may vary materially from the corresponding GAAP financial measures.

Conference Call and Where You Can Find Additional Information

The Company will hold a conference call and audio webcast at approximately 7:30 a.m. Central Time today, November 14, 2024, to discuss its financial results and its business. During the conference call, the Company may discuss and answer one or more questions concerning business and financial matters and trends affecting the Company. The Company’s responses to these questions, as well as other matters discussed during the conference call, may contain or constitute material information that has not been previously disclosed. Simultaneous to the conference call, an audio webcast of the call will be available via a link on the Company’s website, sallybeautyholdings.com/investor-relations. The conference call can be accessed by dialing (844) 867-6169 (International: (409) 207-6975) and referencing the access code 3549572#. The teleconference will be held in a “listen-only” mode for all participants other than the Company’s current sell-side and buy-side investment professionals. A replay of the earnings conference call will be available starting at 10:30 a.m. Central Time, November 14, 2024, through November 28, 2024, by dialing (866) 207-1041 (International: (402) 970-0847) and referencing access code 1471652#. A website replay will also be available on sallybeautyholdings.com/investor-relations.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L’Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

Cautionary Notice Regarding Forward-Looking Statements

Statements in this news release and the schedules hereto which are not purely historical facts or which depend upon future events may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995, can be identified by the use of forward-looking terminology such as “believes,” “projects,” “expects,” “can,” “may,” “estimates,” “should,” “plans,” “targets,” “intends,” “could,” “will,” “would,” “anticipates,” “potential,” “confident,” “optimistic,” or the negative thereof, or other variations thereon, or comparable terminology, or by discussions of strategy, objectives, estimates, guidance, expectations and future plans. Forward-looking statements can also be identified by the fact that these statements do not relate strictly to historical or current matters.

Readers are cautioned not to place undue reliance on forward-looking statements as such statements speak only as of the date they were made. Any forward-looking statements involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including, those described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended September 30, 2024. Consequently, all forward-looking statements in this release are qualified by the factors, risks and uncertainties contained therein. We assume no obligation to publicly update or revise any forward-looking statements.

Use of Non-GAAP Financial Measures

This news release and the schedules hereto include the following financial measures that have not been calculated in accordance with accounting principles generally accepted in the United States, (“GAAP”), and are therefore referred to as non-GAAP financial measures: (1) Adjusted Gross Margin; (2) Adjusted Selling, General and Administrative Expenses; (3) Adjusted EBITDA and EBITDA Margin; (4) Adjusted Operating Earnings and Operating Margin; (5) Adjusted Net Earnings; (6) Adjusted Diluted Net Earnings Per Share; and (7) Operating Free Cash Flow. We have provided definitions below for these non-GAAP financial measures and have provided tables in the schedules hereto to reconcile these non-GAAP financial measures to the comparable GAAP financial measures.

Adjusted Gross Margin – We define the measure Adjusted Gross Margin as GAAP gross margin excluding the write-down of inventory related to the Company’s distribution center consolidation and store optimization plan for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Adjusted Selling, General and Administrative Expenses – We define the measure Adjusted Selling, General and Administrative Expenses as GAAP selling, general and administrative expenses excluding costs related to the Company’s fuel for growth initiative, costs related to the Company’s restructuring plans, COVID-19-related net expenses and other expenses for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Adjusted EBITDA and EBITDA Margin – We define the measure Adjusted EBITDA as GAAP net earnings before depreciation and amortization, interest expense, income taxes, share-based compensation, costs related to the Company’s fuel for growth initiative, costs related to the Company’s restructuring plans, COVID-19-related net expenses and other adjustments for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures. Adjusted EBITDA Margin is Adjusted EBITDA as a percentage of net sales.

Adjusted Operating Earnings and Operating Margin – Adjusted operating earnings are GAAP operating earnings that exclude costs related to the Company’s fuel for growth initiative, costs related to the Company’s restructuring plans, net expenses related to COVID-19 and other expenses for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures. Adjusted Operating Margin is Adjusted Operating Earnings as a percentage of net sales.

Adjusted Net Earnings – Adjusted net earnings is GAAP net earnings that exclude tax-effected costs related to the Company’s fuel for growth initiative, tax-effected costs related to the Company’s restructuring plans, tax-effected net expenses related to COVID-19, tax-effected expenses related to the loss on debt extinguishment and other tax-effected expenses for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Adjusted Diluted Net Earnings Per Share – Adjusted diluted net earnings per share is GAAP diluted earnings per share that exclude tax-effected costs related to the Company’s fuel for growth initiative, tax-effected related to the Company’s restructuring plans, tax-effected net expenses related to COVID-19, tax-effected expenses related to the loss on debt extinguishment and other tax-effected expenses for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Operating Free Cash Flow – We define the measure Operating Free Cash Flow as GAAP net cash provided by operating activities less payments for capital expenditures (net). We believe Operating Free Cash Flow is an important liquidity measure that provides useful information to investors about the amount of cash generated from operations after taking into account payments for capital expenditures (net).

We believe that these non-GAAP financial measures provide valuable information regarding our earnings and business trends by excluding specific items that we believe are not indicative of the ongoing operating results of our businesses, providing a useful way for investors to make a comparison of our performance over time and against other companies in our industry.

We have provided these non-GAAP financial measures as supplemental information to our GAAP financial measures and believe these non-GAAP measures provide investors with additional meaningful financial information regarding our operating performance and cash flows. Our management and Board of Directors also use these non-GAAP measures as supplemental measures to evaluate our businesses and the performance of management, including the determination of performance-based compensation, to make operating and strategic decisions, and to allocate financial resources. We believe that these non-GAAP measures also provide meaningful information for investors and securities analysts to evaluate our historical and prospective financial performance. These non-GAAP measures should not be considered a substitute for or superior to GAAP results. Furthermore, the non-GAAP measures presented by us may not be comparable to similarly titled measures of other companies.

Supplemental Schedules

Segment Information

Non-GAAP Financial Measures Reconciliations

2-3

Non-GAAP Financial Measures Reconciliations; Adjusted EBITDA and

Operating Free Cash Flow

Store Count and Comparable Sales

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Condensed Consolidated Statements of Earnings (In thousands, except per share data) (Unaudited) Three Months Ended September 30, Twelve Months Ended September 30,

2024

2023

Percentage Change

2024

2023

Percentage Change Net sales

935,028

921,356

1.5

3,717,031

3,728,131

(0.3

Cost of products sold

455,827

454,794

0.2

1,826,699

1,829,951

(0.2

Gross profit

479,201

466,562

2.7

1,890,332

1,898,180

(0.4

Selling, general and administrative expenses

397,371

390,526

1.8

1,607,674

1,555,946

3.3

Restructuring

(436

)

(872

)

50.0

(75

)

17,205

(100.4

Operating earnings

82,266

76,908

7.0

282,733

325,029

(13.0

Interest expense

17,864

19,717

(9.4

76,408

72,979

4.7

Earnings before provision for income taxes

64,402

57,191

12.6

206,325

252,050

(18.1

Provision for income taxes

16,346

14,610

11.9

52,911

67,450

(21.6

Net earnings

48,056

42,581

12.9

153,414

184,600

(16.9

Earnings per share: Basic

0.47

0.40

17.5

1.48

1.72

(14.0

Diluted

0.46

0.39

17.9

1.43

1.69

(15.4

Weighted average shares: Basic

102,336

107,181

103,939

107,332

Diluted

105,346

109,098

106,933

109,336

Basis Point Change Basis Point Change Comparison as a percentage of net sales Consolidated gross margin

51.2

50.6

50.9

Selling, general and administrative expenses

42.5

42.4

43.3

41.7

160

Consolidated operating margin

8.8

8.3

7.6

8.7

(110

)

Effective tax rate

25.4

25.5

(10

)

25.6

26.8

(120

)

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Condensed Consolidated Balance Sheets (In thousands) (Unaudited) September 30,

2024

2023

Cash and cash equivalents

107,961

123,001

Trade and other accounts receivable

92,188

75,875

Inventory

1,036,624

975,218

Other current assets

68,541

53,903

Total current assets

1,305,314

1,227,997

Property and equipment, net

269,872

297,779

Operating lease assets

582,573

570,657

Goodwill and other intangible assets

598,226

588,252

Other assets

36,914

40,565

Total assets

2,792,899

2,725,250

Current maturities of long-term debt

4,127

4,173

Accounts payable

269,424

258,884

Accrued liabilities

162,950

163,366

Current operating lease liabilities

136,068

150,479

Income taxes payable

20,100

2,355

Total current liabilities

592,669

579,257

Long-term debt, including capital leases

978,255

1,065,811

Long-term operating lease liabilities

479,616

455,071

Other liabilities

22,066

23,139

Deferred income tax liabilities, net

91,758

93,224

Total liabilities

2,164,364

2,216,502

Total stockholders’ equity

628,535

508,748

Total liabilities and stockholders’ equity

2,792,899

2,725,250

Supplemental Schedule 1

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Segment Information (In thousands) (Unaudited) Three Months Ended September 30, Twelve Months Ended September 30,

2024

2023

Percentage Change

2024

2023

Percentage Change Net sales: Sally Beauty Supply ("SBS")

534,074

524,556

1.8

2,107,089

2,139,206

(1.5

Beauty Systems Group ("BSG")

400,954

396,800

1.0

1,609,942

1,588,925

1.3

Total net sales

935,028

921,356

1.5

3,717,031

3,728,131

(0.3

Operating earnings: SBS

92,932

78,483

18.4

334,319

358,474

(6.7

BSG

44,025

45,672

(3.6

178,420

181,275

(1.6

Segment operating earnings

136,957

124,155

10.3

512,739

539,749

(5.0

Unallocated expenses (1)

55,127

48,119

14.6

230,081

197,515

16.5

Restructuring

(436

)

(872

)

50.0

(75

)

17,205

(100.4

Interest expense

17,864

19,717

(9.4

76,408

72,979

4.7

Earnings before provision for income taxes

64,402

57,191

12.6

206,325

252,050

(18.1

Segment gross margin:

2024

2023

Basis Point Change

2024

2023

Basis Point Change

SBS

60.4

59.2

120

59.7

59.2

BSG

39.0

39.3

(30

)

39.3

39.8

(50

)

Segment operating margin: SBS

17.4

15.0

240

15.9

16.8

(90

)

BSG

11.0

11.5

(50

)

11.1

11.4

(30

)

Consolidated operating margin

8.8

8.3

7.6

8.7

(110

)

(1) Unallocated expenses, including share-based compensation expense, consist of corporate and shared costs and are included in selling, general and administrative expenses. Additionally, unallocated expenses include costs associated with our Fuel for Growth initiative. Supplemental Schedule 2 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Non-GAAP Financial Measures Reconciliations (In thousands, except per share data) (Unaudited) Three Months Ended September 30, 2024 As Reported(GAAP) Restructuring (1) Fuel for Growth and Other (2) As Adjusted (Non-GAAP) Cost of products sold

455,827

—

455,827

Consolidated gross margin

51.2

Selling, general and administrative expenses

397,371

—

(6,191

)

391,180

SG&A expenses, as a percentage of sales

42.5

41.8

Restructuring

(436

)

436

—

Operating earnings

82,266

(436

)

6,191

88,021

Operating margin

8.8

9.4

Interest expense

17,864

—

17,864

Earnings before provision for income taxes

64,402

(436

)

6,191

70,157

Provision for income taxes (4)

16,346

(113

)

1,592

17,825

Net earnings

48,056

(323

)

4,599

52,332

Earnings per share: (5) Basic

0.47

(0.00

)

0.05

0.51

Diluted

0.46

(0.00

)

0.04

0.50

Three Months Ended September 30, 2023 As Reported(GAAP) Restructuring (1) COVID andOther (2) Loss on Debt Extinguishment (3) As Adjusted (Non-GAAP) Cost of products sold

454,794

—

454,794

Consolidated gross margin

50.6

Selling, general and administrative expenses

390,526

(606

)

(2,649

)

—

387,271

SG&A expenses, as a percentage of sales

42.4

42.0

Restructuring

(872

)

872

—

Operating earnings

76,908

(266

)

2,649

—

79,291

Operating margin

8.3

8.6

Interest expense

19,717

—

(1,793

)

17,924

Earnings before provision for income taxes

57,191

(266

)

2,649

1,793

61,367

Provision for income taxes (4)

14,610

(181

)

779

461

15,669

Net earnings

42,581

(85

)

1,870

1,332

45,698

Earnings per share: (5) Basic

0.40

(0.00

)

0.02

0.01

0.43

Diluted

0.39

(0.00

)

0.02

0.01

0.42

(1) For the three months ended September 30, 2024 and 2023, restructuring represents expenses and adjustments incurred primarily in connection with our Distribution Center Consolidation and Store Optimization Plan. (2) For the three months ended September 30, 2024, Fuel for Growth and other represents expenses related to consulting services and severance expenses. For the three months ended September 30, 2023, COVID and other relates primarily to obsolete personal-protective equipment ("PPE") related to store supplies in selling, general and administrative expense. (3) Loss on debt extinguishment relates to the repricing of our Term Loan B due 2030, which included a the write-off of unamortized deferred financing costs of $1.8 million. (4) The provision for income taxes was calculated using the applicable tax rates for each country, while excluding the tax benefits for countries where the tax benefit is not currently deemed probable of being realized. (5) The sum of the earnings per share may not equal the full amount due to rounding of the calculated amounts Supplemental Schedule 3 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Non-GAAP Financial Measures Reconciliations, Continued (In thousands, except per share data) (Unaudited) Twelve Months Ended September 30, 2024 As Reported(GAAP) Restructuring (1) Fuel for Growth and Other (2) Loss on Debt Extinguishment (3) As Adjusted (Non-GAAP) Cost of products sold

1,826,699

—

1,826,699

Consolidated gross margin

50.9

Selling, general and administrative expenses

1,607,674

—

(31,951

)

—

1,575,723

SG&A expenses, as a percentage of sales

43.3

42.4

Restructuring

(75

)

—

Operating earnings

282,733

(75

)

31,951

—

314,609

Operating margin

7.6

8.5

Interest expense

76,408

—

(4,261

)

72,147

Earnings before provision for income taxes

206,325

(75

)

31,951

4,261

242,462

Provision for income taxes (4)

52,911

(20

)

8,210

1,095

62,196

Net earnings

153,414

(55

)

23,741

3,166

180,266

Earnings per share: (5) Basic

1.48

(0.00

)

0.23

0.03

1.73

Diluted

1.43

(0.00

)

0.22

0.03

1.69

Twelve Months Ended September 30, 2023 As Reported(GAAP) Restructuring (1) COVID-19 andOther (2) Loss on Debt Extinguishment (3) As Adjusted (Non-GAAP) Cost of products sold

1,829,951

5,789

—

1,835,740

Consolidated gross margin

50.9

50.8

Selling, general and administrative expenses

1,555,946

(606

)

(3,701

)

—

1,551,639

SG&A expenses, as a percentage of sales

41.7

41.6

Restructuring

17,205

(17,205

)

—

Operating earnings

325,029

12,022

3,701

—

340,752

Operating margin

8.7

9.1

Interest expense

72,979

—

(1,793

)

71,186

Earnings before provision for income taxes

252,050

12,022

3,701

1,793

269,566

Provision for income taxes (4)

67,450

2,928

(1,651

)

461

69,188

Net earnings

184,600

9,094

5,352

1,332

200,378

Earnings per share: (5) Basic

1.72

0.08

0.05

0.01

1.87

Diluted

1.69

0.08

0.05

0.01

1.83

(1) For fiscal years 2024 and 2023, restructuring represents expenses and adjustments incurred primarily in connection with our Distribution Center Consolidation and Store Optimization Plan, including $5.8 million in cost of products sold related to adjustments to our expected obsolescence reserve during fiscal year 2023. (2) For fiscal year 2024, Fuel for Growth and other represents expenses related to consulting services and severance expenses. For fiscal year 2023, COVID-19 and other primarily relates obsolete PPE related to store supplies in selling, general and administrative expenses and to use taxes around the donation of personal protection merchandise. (3) For fiscal year 2024, loss on debt extinguishment relates to the repayment of our 5.625% Senior Notes due 2025 and the repricing of our Term Loan B due 2030. In connection with the repayment of our senior notes, we recognized a write-off of $2.0 million in unamortized deferred financing costs and $0.5 million in overlapping interest, net of interest earned on short-term cash equivalents, on such senior notes after February 27, 2024 and until their redemption. These pro-forma adjustments assume the redeemed senior notes were repaid on February 27, 2024 at the time of closing on our 6.75% Senior Notes due 2032. In connection with the repricing of our Term Loan B, we recognized a write-off of unamortized deferred financing costs of $1.7 million. For fiscal year 2023, loss on debt extinguishment relates to the repricing of our Term Loan B, which resulted in the write-off of unamortized deferred financing costs of $1.8 million. (4) The provision for income taxes was calculated using the applicable tax rates for each country, while excluding the tax benefits for countries where the tax benefit is not currently deemed probable of being realized. Additionally, for fiscal year 2023, provision for income taxes, within COVID-19 and other, includes additional $2.7 million in taxes and interest for the one-time transition tax on unrepatriated foreign earnings (“Repatriation Tax”). The Repatriation Tax in the prior year has been reclassified, from loss on extinguishment to COVID-19 and other, to reflect current year presentation. (5) The sum of the earnings per share may not equal the full amount due to rounding of the calculated amounts Supplemental Schedule 4 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Non-GAAP Financial Measures Reconciliations, Continued (In thousands) (Unaudited)

Three Months Ended September 30,

Twelve Months Ended September 30,

Adjusted EBITDA:

2024

2023

Percentage Change

2024

2023

Percentage Change

Net earnings

48,056

42,581

12.9

153,414

184,600

(16.9

Add: Depreciation and amortization

26,205

26,639

(1.6

109,738

102,412

7.2

Interest expense

17,864

19,717

(9.4

76,408

72,979

4.7

Provision for income taxes

16,346

14,610

11.9

52,911

67,450

(21.6

EBITDA (non-GAAP)

108,471

103,547

4.8

392,471

427,441

(8.2

Share-based compensation

3,912

3,339

17.2

17,172

15,862

8.3

Restructuring

(436

)

(266

)

(63.9

(75

)

12,022

(100.6

Fuel for Growth and Other

6,191

—

100.0

31,951

—

100.0

COVID-19

—

2,649

(100.0

—

3,701

(100.0

Adjusted EBITDA (non-GAAP)

118,138

109,269

8.1

441,519

459,026

(3.8

Basis Point Change

Adjusted EBITDA as a percentage of net sales Adjusted EBITDA margin

12.6

11.9

12.3

(40

)

Operating Free Cash Flow:

2024

2023

Percentage Change

2024

2023

Percentage Change

Net cash provided by operating activities

110,673

116,540

(5.0

246,528

249,311

(1.1

Less: Payments for property and equipment, net

37,357

26,946

38.6

101,165

90,742

11.5

Operating free cash flow (non-GAAP)

73,316

89,594

(18.2

145,363

158,569

(8.3

Supplemental Schedule 5

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Store Count and Comparable Sales (Unaudited) As of September 30,

2024

2023

Change

Number of stores: SBS stores

3,129

3,148

(19

)

BSG: Company-operated stores

1,200

1,206

)

Franchise stores

131

132

)

Total BSG

1,331

1,338

)

Total consolidated

4,460

4,486

(26

)

Number of BSG distributor sales consultants (1)

652

670

(18

)

(1) BSG distributor sales consultants (DSC) include 190 and 193 sales consultants employed by our franchisees at September 30, 2024 and 2023, respectively. Three Months Ended September 30, Twelve Months Ended September 30,

2024

2023

Basis Point Change

2024

2023

Basis Point Change Comparable sales growth (decline): SBS

2.6

(1.2

380

(0.7

3.4

(410

)

BSG

1.3

(2.3

360

1.6

(1.3

290

Consolidated

2.0

(1.6

360

0.3

1.4

(110

)

Our comparable sales include sales from stores that have been operating for 14 months or longer as of the last day of a month and e-commerce revenue. Additionally, our comparable sales include sales to franchisees and full-service sales. Our comparable sales amounts exclude the effect of changes in foreign exchange rates and sales from stores relocated until 14 months after the relocation. Revenue from acquired stores is excluded from our comparable sales calculation until 14 months after the acquisition.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241114390606/en/

Jeff Harkins Investor Relations 940-297-3877 jharkins@sallybeauty.com

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