SAN FRANCISCO, Sept. 22, 2020 /PRNewswire/ -- Seven months
into the COVID-19 pandemic, the nature of B2B buying and selling
has changed, and companies are eager to re-accelerate growth.
That's why today, Salesforce (NYSE: CRM), the global leader in CRM,
announced a new suite of technologies to empower sales teams to
stand out from the pack and provide engaging and trusted buying
experiences for customers.
This year, every sales rep became a virtual seller and has had
to reimagine how they interact with customers. Buyers face
uncertainty and are looking for trusted sales advisors to help them
get back to growth. And sales leaders need to rapidly deploy
technology and processes to increase rep productivity. Companies
are relying on Sales Cloud -- widely recognized as the flexible,
scalable CRM platform that delivers fast time to value, built
around a 360 view of the customer.
"The wise move is to take the time to pause, evaluate, and
decide what few simple things — and I mean very few — are the
priority. For McAfee, it was Salesforce. The platform could easily
adapt to new processes and resulted in big wins for both the
business and our new virtual culture," said Pilar Schenk, Vice President of Global Sales
Operations at McAfee. "We really want to enable sales to have one
place that they can go to ensure that they have the collaboration,
the connectivity and the visibility, and Salesforce is that hub,
all centered around the customer."
Today, Salesforce is announcing the following new capabilities
to supercharge virtual selling with a 360-degree view of the
customer:
- Salesforce Meetings: A new meeting management system
that helps reps be better before, during and after sales calls.
Before meetings, sales reps have a 360 view of all meeting
attendees on a single screen — including customer history, open
service cases and attendee bios. Once the meeting starts, both the
presentation and the presenter are shown together for a more
engaging, human connection. And after the call, reps can log notes
for internal collaboration with Salesforce Anywhere and move deals
forward faster with automated action items.
- Einstein Video Call Coaching: Einstein Call Coaching can
now analyze video conversations to capture AI-powered insights on
customer needs and rep performance. Managers can better personalize
their coaching as employees shift to selling via video, and build
out team strategies based on customer needs.
- Salesforce Maps Field Safety Kit: With the Maps Field
Safety Kit, sales organizations can now understand how customers
are affected by visualizing COVID-19 trend data inside the CRM to
determine which areas are safest for travel. Easy-to-build travel
approval workflows and new mobile enhancements with customizable
pre- and post-visit health checklists ensure field sales are both
efficient and safe.
- Enhanced High Velocity Sales: High Velocity Sales,
originally built for prospecting, will now provide automated
actions across the sales cycle on opportunities and accounts. When
COVID-19 took hold, every field sales rep suddenly had to become a
virtual seller, and now only 54% of outside reps are confident in
their personal ability to close deals in the current
environment.1 Tailored outreach across various
communication channels like calls and emails can now be applied to
the deals that outside sellers are working on. This ensures that a
fully remote team can be even more efficient than they were when
working in the same location.
"The world's best performing sales teams use the #1 CRM,
Salesforce," said Doug Camplejohn,
GM and EVP, Sales Cloud. "And with our new innovations in Sales
Cloud 360, you're seeing us continue to set the bar. We're enabling
sales reps to stand out in a sea of virtual meetings, and helping
remote teams to work together more effectively during these
unprecedented times."
"This is a transformational moment for sales, more so than any
other role in the enterprise," said Gerry
Murray, Research Director, Marketing and Sales Technology at
IDC. "Companies have to find new ways to optimize the day to day
tasks of sales reps and support contactless relationships with
customers. With Salesforce's new virtual selling suite, reps can
better leverage a 360-degree view to sell more effectively and
elevate their customers' experiences."
Availability
- Salesforce Meetings is expected to be available in pilot in
October 2020. The product is expected
to be generally available February
2021, and is compatible with all leading video conferencing
providers.
- Einstein Video Call Coaching, Salesforce Maps Field Safety Kit,
and Enhanced High Velocity Sales are expected to be generally
available in February 2021.
Additional Information
- To learn more about Sales Cloud, visit here.
- Register here to learn more about Salesforce Meetings.
- To learn more about Einstein Video Call Coaching, visit
here.
- To learn more about Salesforce Maps, visit the product page
here.
- To learn more about High Velocity Sales, visit the product page
here.
- To learn more about how sales teams are adjusting to new
customer and leader expectations and thinking about new growth
strategies, read our new State of Sales report here.
ABOUT SALESFORCE
Salesforce is the global leader in Customer Relationship
Management (CRM), bringing companies closer to their customers in
the digital age. Founded in 1999, Salesforce enables companies of
every size and industry to take advantage of powerful
technologies—cloud, mobile, social, internet of things, artificial
intelligence, voice and blockchain—to create a 360-degree view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
1 Fourth Edition, Salesforce State of Sales,
September 2020.
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SOURCE Salesforce