130,000 New Shell Credit Card Applications During Second Quarter Promotion
September 21 2004 - 3:16PM
PR Newswire (US)
130,000 New Shell Credit Card Applications During Second Quarter
Promotion Shell Credit Card Applications More Than Doubled Though
$20 Incentive Promotion; Top Performing Retailers and Wholesalers
Awarded Trip to Cabo San Lucas HOUSTON, Sept. 21 /PRNewswire/ --
Shell Oil Products US, marketer of the No. 1 selling gasoline brand
in the United States, generated more than 130,000 new Shell credit
card applications through a marketing promotion that ran during
second quarter of this year. The promotion was developed to create
more value for Shell retailers and wholesalers by building the
company's branded gasoline credit card base, which is already the
largest in the industry. (Logo:
http://www.newscom.com/cgi-bin/prnh/19990716/SHELL ) The number of
applications the promotion generated was double that for the same
time period last year, which is an accomplishment since enrollment
in credit card programs across the industry has declined. Shell
management believes the success of the program is due in large part
to both the $20 customer incentive offer and the strong site-level
execution by Shell retailers and wholesalers. Shell proprietary
credit card holders purchase an average of about 30 gallons per
week more than non-Shell credit card holders, and according to
David Bunch, manager of credit cards and loyalty for Shell Oil
Product US, they are extremely loyal to the Shell brand. "We know
how valuable this group is to our network partners, and we are
committed to implementing programs that will grow our Shell-branded
credit card accounts," continued Bunch. "Every new cardholder
represents savings to our retailers and wholesalers because Shell
absorbs the processing fees associated with Shell consumer credit
card transactions. That means there is no charge to our retailers
and wholesalers when a Shell consumer card is used at their site,
which they see as a great benefit." In addition to the value that
the new credit card holders brings to the network, 20 operators
were rewarded with a trip to Cabo San Lucas, Mexico for their
strong performance in generating credit card applications. The
prize was awarded to the top performing operators based on the
number of approved applications generated. The winners include: X
TRA OIL COMPANY INC -- South San Francisco, Calif. N & K INC --
North Hollywood, Calif. YUNG CHUAN HU -- Garden Grove, Calif. F AND
J INC -- Texas City, Texas RO JO COMPANY INC -- Norwood, Mass.
RIMPCO INC -- Azusa, Calif. CONICO CORO INC -- Camarillo, Calif.
KENK INC -- Newhall, Calif. SEUNG ILL KIM -- Newport Beach, Calif.
KELLEY-RASCH ENT LLC -- Hernando, Miss. KENTUCKY LAKE OIL --
Murray, Ky. W F SHUCK PETROLEUM -- Middletown, Conn. MIDTEX OIL LP
-- New Braunfels, Texas CHAMBLISS LTD -- Fort Lauderdale, Fla. LISI
OIL COMPANY -- Elizabethville, Pa. VISTA MARKETING GROUP LTD --
Rockford, Ill. GREEN LANTERN INC -- Salina, Kan. BROOKS OIL COMPANY
INC -- Middlesboro, Ky. THE DYNAMIS GROUP LLC -- Shelbyville, Ky.
ABEL OIL CO -- Louisiana, Mo. "By forging a partnership with our
retailers and wholesalers, we were able to exceed our goals for the
promotion," said Bunch. "The aggressive way many of our partners
participated in the program reflects their understanding of the
loyalty and value a Shell credit card customer brings to their
individual business. We thank them for their efforts." Shell Oil
Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, and has a network
of nearly 7,000 branded gasoline stations in the Western United
States. Shell Oil Company is a 50 percent owner of Motiva
Enterprises LLC, along with Saudi Refining, Inc., which refines and
markets branded products through more than 10,000 stations in the
Eastern and Southern United States. Shell Oil Company is an
affiliate of the Royal Dutch/Shell Group of Companies
(NYSE:RDNYSE:SC). For more information, please visit
http://www.shell.com/ .
http://www.newscom.com/cgi-bin/prnh/19990716/SHELL DATASOURCE:
Shell Oil Products US CONTACT: Anne Peebles, +1-713-806-2238, or
+1-713-241-1584, or Katie Floyd, +1-713-241-5225, or Shell Media
Line, +1-713-241-4544, al of Shell Oil Products US Web site:
http://www.shell.com/
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