Award acknowledges RBC's excellence in
digitally initiating banking relationships with clients
TORONTO, March 22, 2024 /CNW/ - For the second time
in four years, RBC has been awarded the Celent Model Bank
Award for Digital Onboarding, demonstrating its ongoing
leadership in creating seamless account opening experiences for its
clients. Regardless of where they are, clients can quickly,
conveniently and safely start banking with RBC in the channel of
their choice – whether that's in branch, mobile,
online, or via a call with an advisor.
Celent's annual Model Bank Awards recognize the best practices
of technology usage in different areas critical to success in
banking based on three core criteria:
- demonstrable business benefits of live initiatives;
- the degree of innovation relative to the industry; and
- the technology or implementation excellence.
"Creating an exceptional client experience from day one is
critical in building trust and respect with our clients," said
Peter Tilton, chief digital officer,
Personal & Commercial Banking, RBC. "By providing them with
self-serve and advisor-assisted paths to open an account, we ensure
clients feel empowered to decide how, when and where they would
like to start their relationship with RBC. Even more, we've
stitched together the best of digital and in-person experiences so
our clients can seamlessly move between digital and human
interactions as they prefer. We're proud to be recognized again by
Celent for our global leadership in onboarding clients."
RBC's account opening process has been designed around the
client. Regardless of whether a client walks through RBC's physical
or digital doors, they are empowered to personalize their
experience and access self-serve and advisor-assisted support.
Clients can also open other accounts, like a credit card or savings
account, in the same session, during their first interaction with
RBC.
In addition, RBC first won the Celent Model Bank Award for
Digital Onboarding in 2021, where it was recognized for the speed
in which it became the first major bank in Canada to offer remote account open
experiences and ID verification solutions for both personal and
business clients.
RBC was also recognized with Celent Model Bank of the Year Award
in 2020 for delivering personalized client engagement, creating
exceptional customer-focused experiences, and building digital
literacy among employees.
In 2019, RBC received a Celent Model Bank Award for
its application programming interface (API) strategy.
In 2018, RBC won a Celent Model Bank
Awards for NOMI Insights and NOMI Find &
Save in the Personal Financial Experience category, and its
digital employee activation strategy in the Employee Productivity
category.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 94,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank and one of the largest
in the world, based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About Celent
Celent is a research and advisory firm dedicated to helping
financial institutions formulate comprehensive business and
technology strategies. Celent publishes reports identifying trends
and best practices in financial services technology and conducts
consulting engagements for financial institutions looking to use
technology to enhance existing business processes or launch new
business strategies. With a team of internationally experienced
analysts, Celent is uniquely positioned to offer strategic advice
and market insights on a global basis. Celent is a member of the
Oliver Wyman Group, which is a wholly-owned subsidiary of
Marsh & McLennan Companies [NYSE: MMC].
SOURCE RBC Royal Bank