Prudential’s partnership with USA Climbing brings the Rock to new generations and heights
August 11 2021 - 8:00AM
Business Wire
Sponsorship elevates USA Climbing as the team brings home
silver from the sport’s debut in Tokyo
Prudential Financial, Inc. (NYSE: PRU), known for its iconic
Rock logo, is proud to announce its sponsorship of USA Climbing,
which won silver in the sport’s debut at the Olympic Games in
Tokyo. The partnership celebrates a new generation of inspirational
American athletes who represent the future of climbing and embody
Prudential’s shared attributes of strength, performance, and
reaching new heights.
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Prudential is proud to sponsor USA
Climbing, including teammates Colin Duffy, Brooke Raboutou, Kyra
Condie and silver medalist Nathaniel Coleman. (Photo: Business
Wire)
Prudential saw the promise in the inspiring athletes who are
climbing higher, recognizing the importance of teamwork in sport
and life, just as the company strives to drive growth for clients,
employees and investors. Prudential’s sponsorship is aimed at
building talent, supporting training and travel for international
competitions, and elevating the team’s presence and success
globally.
“Bringing together the sport of climbing and Prudential’s iconic
Rock represents the strength and resilience it takes to shatter
boundaries,” said Susan Somersille Johnson, Prudential’s chief
marketing officer. “It takes a huge amount of discipline, dynamism
and daring to dream big to compete for the first time on the
world’s biggest athletic stage.”
The partnership will help shape the next generation of athletes
and fans by getting more people of all ages and abilities into
climbing, as well as introduce the sport to diverse communities.
Prudential’s sponsorship of the sport’s national governing body
includes partnerships with the first four athletes representing the
United States at the games—Men’s Combined silver medalist Nathaniel
Coleman (Salt Lake City), Brooke Raboutou (Boulder, Colorado), Kyra
Condie (Salt Lake City), and Colin Duffy (Broomfield,
Colorado).
“Our partnership with Prudential is a milestone for us as it
takes USA Climbing and our athletes to new heights and diverse
audiences well beyond our sport,” says Marc Norman, USA Climbing’s
chief executive officer. “There is so much synergy between climbing
and what Prudential stands for: both emphasize agility, speed, and
teamwork for peak performance.”
Prudential brought back its iconic Rock symbol to the forefront
of a new advertising campaign called “Who’s Your Rock?” The spirit
of rock climbing goes hand in hand with the company’s focus on
providing Rock Solid financial solutions, planning and investments,
and supporting people to find their “rocks” as the importance of
strength and resilience endures—especially as financial security
remains an elusive goal for many.
The full campaign runs through December and will feature marquee
activations during bedrock cultural moments in the U.S., such as
the reopening of Broadway and Macy’s Thanksgiving Day Parade.
About Prudential Financial, Inc. Prudential Financial,
Inc. (NYSE: PRU), a global financial services leader and premier
active global investment manager with more than $1.5 trillion in
assets under management as of June 30, 2021, has operations in the
United States, Asia, Europe, and Latin America. Prudential’s
diverse and talented employees help to make lives better by
creating financial opportunity for more people. Prudential’s iconic
Rock symbol has stood for strength, stability, expertise and
innovation for more than a century. For more information, please
visit news.prudential.com.
About USA Climbing USA Climbing is recognized by the U.S.
Olympic & Paralympic Committee as the National Governing Body
for the sport of competition climbing. The organization manages the
disciplines of Bouldering, Lead and Speed climbing as well as the
Collegiate and Paraclimbing series. As a member of the
International Federation of Sport Climbing (IFSC), USA Climbing
hosts IFSC World Cup events and sends athletes to participate in
IFSC World Cups, Youth World Championships and the World Climbing
and Paraclimbing Championships. For more information visit
usaclimbing.org and follow USA Climbing on Facebook, Instagram,
LinkedIn, Twitter and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20210811005293/en/
For Prudential: Rebecca Rickert 973-943-6679
rebecca.rickert@prudential.com
For USA Climbing: Kelly Feilke 682-225-7043
kelly@usaclimbing.org
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