Zevo confirms 77% of American households fear
pesky bugs will be home for the holidays, but with Zevo’s product
lineup, you can say bye bye to your bugxiety this winter
season1
‘Tis the season to deck the halls, dusting off the holiday boxes
from the garage or basement in order to get your home ready for the
most wonderful time of the year. With the vast majority (87%) of
Americans hosting more in their homes during the holidays than any
other time of year, the fear of unwanted house guests is at an
all-time high (77%)1.
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Zevo brand ambassador, Rebel Wilson, used
to suffer from Bugxiety during the holiday season (Photo: Business
Wire)
Procter & Gamble’s (NYSE: PG) Zevo, developed by P&G
Ventures, where new brands in new spaces are created to help
consumers live life better, recently conducted a 2023 survey. The
survey aimed to learn more about consumers' fear of bugs, aka
Bugxiety, ahead of holiday hosting. Want to read some interesting
findings?
- 72% of Americans are concerned about finding bugs hiding
amongst their holiday decorations1
- People are especially concerned about finding bugs in
wreaths (63%), holiday lights (60%), trees (52%), garlands
(51%), and ornaments (40%)1
- Surprisingly, residents in the Northeast (85%) experience
more bugs in their home during the holidays than other regions
due to the harsh change in weather and certain bugs finding warmth
inside1
Zevo brand ambassador, Rebel Wilson, used to suffer from a
similar level of Bugxiety during the holiday season. “My jam-packed
holiday calendar leaves me hardly any time to prep my home for
holiday guests and hosting, but making the holidays special for my
family is an absolute must for me. Thanks to my favorite Zevo
Flying Insect Traps and its 24/7 continuous catch, I can plug them
in with peace of mind knowing the pesky flying bugs won’t be
crashing our fun! I’ve even started gifting the Traps to some of my
best friends and their reactions to seeing how many bugs they catch
are priceless.”
During this busy time of year, Zevo’s go-to Entomologist, Daniel
Perry, has all the tips you need to keep bugs from “bugging” you
and your house guests this holiday season. “Flies and crawling bugs
tend to follow the food – and we know that holiday parties involve
fresh decor and spreads that often sit out for hours,
unintentionally luring pests into your home,” said Perry. “Once
plugged in, Zevo’s best-selling Flying Insect Trap does all the
work for you, continuously attracting and trapping a variety of
flying insects without any extra holiday-prep woes.”
“Having the Zevo Multi-Insect Killer Spray on-hand as well can
help ensure you’re equipped to quickly handle any unwanted pests
that may appear,” Perry continued.
Homes decked in festive foliage, with holiday fruit bowls, and
cookie crumbs sprinkled around the floor can create an inviting
space for those creepy crawlers to wander in. While some people
(39%) would call an exterminator upon first sight, almost a third
(32%) would look to kill bugs immediately1. Luckily, Zevo can help
bring a sense of clean and calm to the holiday chaos – just plug or
spray, then walk away.
So how can Zevo help Americans keep the critters from
crashing their holiday festivities?
- Flying Insect Trap: Zevo’s Flying Insect Trap – the #1
powered insect trap in the category2 – uses a special blue & UV
light system to attract and trap flying insects (e.g. house flies,
fruit flies and gnats that love to buzz around an appetizer tray or
fruit display) on a strong adhesive pad, which can be easily
removed and disposed of via a pull tab. The traps even make a
perfect holiday gift for the friend or family member who loves to
entertain, values a clean home, or who already has everything
else!
- Multi-Insect Killer Spray: For those who freak out when
they see creepy-crawly pests, Zevo Insect Killer Spray offers
complete protection against spiders, roaches, ants and more. Simply
spray directly on unwanted bugs and watch while Zevo targets and
shuts down biological pathways found in insects, not in people or
pets. Wipe away with a clean cloth or paper towel with no residue
left behind...and that’s it.
Got Bugxiety This Holiday Season? Zevo It! All of Zevo's
bug control products are available for purchase online at
zevoinsect.com and at the retailers you love across the U.S. To
find a local retailer that carries Zevo products, visit Zevo’s
store locator. For more information, visit Zevo online or connect
on Facebook and Instagram and show us how you #ZEVOit.
About Zevo™
Launched in 2017, Zevo provides pest prevention products that
kill bugs in and around your home in a different way. Part of
Procter & Gamble, Zevo’s suite of household insect sprays,
plug-in trap systems, and On-Body products control crawling and
flying insects, and are made to bother bugs, not your family. Zevo
products are available for purchase online at zevoinsect.com and at
all major retailers across the U.S. For more information, visit
Zevo online or connect on Facebook and Instagram.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About P&G Ventures
P&G Ventures is a business unit of P&G – home to some of
the world's most iconic brands. We create new brands in new spaces
to help people live life better. Learn more.
Methodology
This random double-opt-in survey of 2,000 Americans who
celebrate a winter holiday was commissioned by Zevo between October
31 and November 1, 2023. It was conducted by market research
company OnePoll, whose team members are members of the Market
Research Society and have corporate membership to the American
Association for Public Opinion Research (AAPOR) and the European
Society for Opinion and Marketing Research (ESOMAR).
1 OnePoll on Behalf of Citizen Relations and Zevo, November 2023
2 Based on 2023 Total US Nielsen sales data
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231121009145/en/
Lauren McNutt, Citizen Relations
lauren.mcnutt@citizenrelations.com Caroline Zalla, Procter &
Gamble zalla.cc@pg.com
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