P&G’s VÖOST Breaks into Leading Vitamin Form with the Launch of New VÖOST Gummies
June 06 2023 - 9:00AM
Business Wire
Now available in four varieties, VÖOST Gummies
are an easy and enjoyable way to add nutrient boosts to your
everyday routine
VÖOST, a vitamin boost brand from P&G, is expanding its
product offering with the launch of new VÖOST Gummies. Now
available online and in-store at retailers nationwide, VÖOST
Gummies offer a simple and convenient way to elevate and customize
customers’ everyday vitamin routines.
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VÖOST Gummies are a simple and convenient
vitamin boost to help elevate and customize your everyday vitamin
routine. (Photo: Business Wire)
VÖOST Gummies offer a convenient form that can be enjoyed
anytime, anywhere and deliver on four of the most popular benefits
in the vitamins, minerals and supplements category including Men’s
and Women’s Multivitamins, Immunity and B12. The delicious,
fruit-forward vitamins have an enjoyable texture without a sugar
coating and meet customers' ever-evolving health and wellness
needs.
“We are excited to launch our delicious new VÖOST Gummies
lineup, which was expertly designed to meet Millennials’ unique
needs. We know our consumers lead active, on-the-go lifestyles and
want vitamins designed to keep up with them,” said Paul Gama,
P&G Global President of Personal Healthcare. “VÖOST Gummies do
just that – our nutrient dense formulas are crafted with incredible
flavors to help Millennials get vitamin boosts when they need them
most.”
VÖOST Gummies are now available in a 90-count bottle online and
in-store nationwide for $13.94. Varieties include:
- Women’s Multivitamin (Tropical Fruit Flavored): Delivers
100% daily value of 12 essential nutrients and packed with the
vitamins, minerals, and nutrients women need to support daily
health*
- Men's Multivitamin (Blueberry Pomegranate Flavored):
Delivers 100% daily value of 12 essential nutrients and packed with
the vitamins, minerals, and nutrients men need to support daily
health*
- Immunity (Orange Zest Flavored): Each serving delivers
100% daily value of 4 key nutrients, including Vitamin C, Vitamin
A, D and Zinc to support your immune system function* +
complimentary acerola and echinacea
- Vitamin B12 (Pomegranate Citrus Flavored): Supports
cellular energy metabolism*
About VÖOST
VÖOST is a vitamin boost brand from P&G that helps elevate
and customize everyday vitamin routines. With a variety of forms
and vitamin boosts, VÖOST supports a wide array of health and
wellness needs that makes taking vitamins easy and delicious.
Headquartered in Cincinnati, OH, VÖOST is owned and distributed by
The Procter & Gamble Company. For more information, visit
http://www.voostvitamin.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat,
cure, or prevent any disease.
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version on businesswire.com: https://www.businesswire.com/news/home/20230606005061/en/
P&G Health Care Communications Velvet Gogol Bennett
gogolbennett.vc@pg.com
Zeno Group Morgan Shapiro voost@zenogroup.com
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