Actor Sterling K. Brown joins "Do It Every
Night" effort to help Americans save water and energy
Today, America’s most recommended detergent* brand Cascade
partnered with actor Sterling K. Brown to launch the second
installment of its “Do It Every Night” initiative, revealing a
dirty little secret: running your dishwasher every night uses less
water and energy than washing dishes by hand.
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the full release here:
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In-home water and energy usage increased exponentially at the
height of the pandemic, with the average U.S. home using nearly 21
percent more water per day, according to Phyn. Energy use has also
spiked, according to the National Bureau of Economic Research, with
Americans spending an additional $6 billion dollars on at-home
power consumption. The good news? We can all help reduce water and
energy consumption by making small changes to our daily habits,
including the way we wash our dishes.
According to ENERGY STAR, certified dishwashers use less than
four gallons of water per cycle compared to handwashing, which uses
four gallons every two minutes. That means if you wash dishes by
hand for just 10 minutes a day, switching to the dishwasher allows
you to save 100 gallons per week. Plus, the dishwasher uses less
energy than washing dishes at the sink, saving you up to $130** on
your energy bill each year.
“Many people are surprised to learn that dishwashers are
actually designed to be more efficient than the way most of us hand
wash our dishes,” says Kristine Decker, Vice President of P&G’s
North America Dish Care business. “According to ENERGY STAR,
running the dishwasher uses half the energy compared to washing
your dishes by hand. That’s why no one should feel guilty about
letting the dishwasher handle the day’s worth of dishes.”
Since 1955, North America’s #1 recommended dishwasher detergent
brand has continually innovated its products and methods to improve
dishwashing and reduce water consumption. In fact, Cascade was the
first brand to create a detergent that allowed people to skip
pre-rinsing dishes before loading them into the dishwasher. Most
recently, the brand introduced Cascade Platinum ActionPacs, with 50
percent more cleaning power. Cascade Platinum ActionPacs latch on
to and break down leftover food solids, tackling the dirtiest of
dishes without the need for a pre-rinse. The brand’s current “Do It
Every Night” initiative is part of Cascade’s ongoing commitment to
innovate and to advocate for responsible water consumption.
Last year, Cascade turned the “dishwashing is wasteful” myth on
its head and used humor to motivate people to make changes in their
dishwashing habits to help save water. Today, the brand is kicking
off a partnership with actor Sterling K. Brown to help encourage
people to forgo hand washing for the dishwasher through another
educational and tongue-in-cheek content series urging people to
save water and energy.
“We live in California, so saving water is always top of mind
for me and my family,” said Sterling K. Brown. “We used to wash
most of our dishes by hand. Then, I learned a little secret – that
the dishwasher actually uses less than 4 gallons of water per
cycle, so it turns out we were wasting a lot of water and energy by
hand washing. Not anymore. Now, I let the dishwasher handle the
dishes every night – saving water, time and energy.”
In addition to helping people save water at home, Cascade helps
restore water to the environment through a partnership with the
Bonneville Environmental Foundation’s ‘Change the Course’ program.
Currently, Cascade is partnering on multiple projects in
water-stressed regions across the country to rehabilitate important
natural waterways and habitats, including the Sacramento River
Basin, one of California’s most important water sources.
“Water issues across North America remain a top concern for
people and businesses alike. Over the years, we’ve been able to
bring companies and the public together to shrink our human water
footprint and restore water to regions in need,” says Val Fishman,
Chief Development Officer at BEF. “Not only is Cascade helping
people conserve water in their daily lives, but the brand has
supported projects that will restore more than 338 million gallons
of freshwater to rivers and wetlands across the United States.”
To learn more about the effort, visit CascadeClean.com.
*More dishwasher brands in North America recommend Cascade over
any other automatic dishwashing detergent brand, recommendations as
part of co-marketing agreements.
**When switching from using 180 gallons of water per week
handwashing to automatic dishwashing 4 times a week, electricity
rate of 11c/kWh (US).
About Cascade
In 1953, Cascade entered the automatic dishwashing market with
claims of “spotless dishes” to the four percent of households with
dishwashers. The fast-moving world of household innovations was
just in its beginning stages, and Cascade stayed at the forefront
for the next 50 years by developing a range of automatic
dishwashing products perfect for a variety of families, needs, and
lifestyles. Today, with decades of experience and dishwashers in
more than 60-percent of households, Cascade continues to grow,
striving for immaculate dishes every time with its brilliant
automatic dishwashing powders, gels, pacs, and additives.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
About BEF and Change the
Course
Bonneville Environmental Foundation (BEF) is an independent
501(c)3 organization with a 22-year successful track record working
with businesses across North America to advance solutions that
ensure our communities, economies and ecosystems have enough clean
water to flourish. BEF’s Change the Course is a first-of-its-kind
initiative that brings together the public, corporations, and
on-the-ground conservation organizations to raise awareness about
freshwater issues, reduce water footprints, and directly support
water restoration projects. Change the Course is the leading
national corporate water restoration and engagement campaign. The
initiative has received contributions from over 65 corporate
sponsors; supported over 120 water projects across 19 U.S. states,
Canada, and Mexico; and restored over 21 billion gallons of water.
Learn more at ChangeTheCourse.us.
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version on businesswire.com: https://www.businesswire.com/news/home/20210518005359/en/
Procter & Gamble Elizabeth Kinney, 765-748-8471
Kinney.EQ@pg.com
M Booth Taylor Aronowitz, 224-619-2722 TaylorA@mbooth.com
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