Polaris Celebrates International Female Ride Day® to #FocusFemaleForward
April 11 2022 - 10:02AM
Business Wire
Polaris empowers women of all experience levels
around the world to “Just Ride!” on Saturday, May 7, 2022, in
celebration of the 16th annual global event.
As female participation in powersports has continued to grow
over the last decade, Polaris Inc.(NYSE: PII) is once again
celebrating International Female Ride Day (IFRD) to help spotlight
women riders in the powersports arena and further celebrate and
accelerate the participation of women in powersports. The 16th
annual IFRD is scheduled for May 7, when women in over 120
countries ride their motorcycles, off-road vehicles, snowmobiles,
boats, or other powersports vehicles in unity and support of the
female riding community. This year’s theme, #FocusFemaleForward,
emphasizes the goals of IFRD, including encouraging new women to
ride while shining a light on the diverse participation of women
already engaging in powersports.
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Polaris empowers women of all experience
levels around the world to “Just Ride!” on Saturday, May 7, 2022,
in celebration of the 16th International Female Ride Day. (Photo:
Business Wire)
“It’s exciting to have Polaris as a partner teaming up to
encourage even more women to join the movement,” said Vicki Gray,
IFRD founder and inaugural member of Polaris’ Empowersports Women’s
Riding Council. “This 16th edition continues its fierce wave of
action with women throughout six continents riding in celebration,
purpose, and unity, representing their local female motorsport
communities. Whether solo or in groups - on roads or dirt - riding
continues to be an exhilarating, liberating, and a fulfilling
activity for women of all skill levels and cultures. IFRD has
persistently put forward an environment that fosters presence and
accelerates kinship - this is our day to celebrate.”
Over the last two years, Polaris has seen female ridership
across its portfolio increase by nearly 30%. In addition to
partnering with IFRD, Polaris has expanded its efforts to champion
the growth of female riders and help broaden their voice in the
industry with the launch of their Empowersports Women’s Riding
Council and their Empowersports Diverse Riding Council. Comprised
of trailblazing women who are riders, adventurers, leaders and
entrepreneurs, the council members work with Polaris to drive
industry inclusion and representation of women and to inspire more
women to participate in powersports.
“Women riders have always played a strong and valued role within
powersports, whether it be on dirt, snow, asphalt or water; and it
is energizing to help even more women discover new, fun and
memorable ways to experience the outdoors through our products,”
said Polaris Chief Customer Growth Officer Pam Kermisch. “As the
global leader in powersports, Polaris is proud to partner with IFRD
to celebrate today’s women riders and work together to build the
women riding community of tomorrow.”
JOIN THE MOVEMENT
IFRD and Polaris are inviting women around the world to
celebrate the day by simply getting outside to ride. Whether it is
an all-day motorcycle cruise down an open road, a solo drive
through the trails on an off-road vehicle, or a quick boat ride
around the lake with friends and family, participation in IFRD is
easy as the tag line says: “Just Ride!”
Riders can also take part in the digital celebration by sharing
photos of their rides on social media using the hashtags
#InternationalFemaleRideDay , #IFRD2022, #FocusFemaleForward and
upload their images on the IFRD website to be entered in the global
photo sweepstakes.
Limited access to a powersports vehicle? Polaris Adventures, the
experience arm of Polaris, brings together a network of Outfitters
to provide ride and drive experiences at more than 175 epic
destinations nationwide. With access to Polaris ATVs, Polaris
RANGER®, RZR® and GENERAL™ side-by-side off-road vehicles,
Slingshot® moto-roadsters, Indian Motorcycles® and snowmobiles,
Polaris Adventures provides the opportunity for riders of all skill
levels to try new terrain or participate in IFRD without owning a
powersports vehicle.
No matter how or where you ride, Polaris and IFRD encourage safe
riding practices. Wear appropriate safety gear and perform pre-ride
vehicle checks. Riders participating in IFRD can proudly wear IFRD
branded apparel and show off the official IFRD logo on their social
handles or on their vehicles. Visit the IFRD website to learn more,
including ways to participate, helpful tips for preparing your ride
and photo inspirations from previous years.
More about IFRD
International Female Ride Day® is a globally synchronized ride
day for women motorcycle riders and women powersport enthusiasts.
Referred to as a “movement” by its participants, its call to
action, “Just Ride! ©” asks women to be on their motorcycles or
powersports vehicles on the first Saturday of May each year.
Created in 2007 by Vicki Gray, a lifetime motorcycling advocate,
road, and race instructor – with the purpose to profile and
highlight the many diverse women enjoying the activity of
motorcycling. Its mission, among several, is to that of building
awareness and parity for women globally across all forms of
motorsport and powersports. IFRD simultaneously encourages other
women to take up the activity. The event is managed under the
MOTORESS® canopy.
More about Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2021 sales of $8.2
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com.
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Ty Hughes | Ten35 Ty.Hughes@ten35.com
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