Pitney Bowes Releases a Digital Commerce White Paper: Fortifying Brands in a Cardless Society
July 15 2013 - 9:30AM
Business Wire
As consumer payments move increasingly from the wallet to the
smart phone, Pitney Bowes Inc. (NYSE: PBI) has launched a new white
paper to help credit card brands keep their business relevant in a
cardless society.
The emergence of digital wallets has given rise to many new
brands in the payments space. Global credit card brands looking to
deliver their services to incorporate smart phone payment, social
and communications applications gain specific strategies in the new
Pitney Bowes white paper. Fortifying Brands in a Cardless
Society offers five moves toward to the world of digital
commerce with mobile and location intelligence solutions.
“This is a seismic shift in the payments industry,” said Berk
Charlton, Global Software Portfolio Director, Pitney Bowes. “Brands
that establish an early presence with applications that touch a
large number of consumers will have a significant competitive
advantage in digital commerce over the next decade.”
In addition to brand assets, global credit card brands have
practical attributes such as regulatory compliance, privacy, data
security, fraud detection and prevention, established loyalty
programs and robust merchant networks. The critical mission of
brands migrating with consumers to the world of digital commerce is
to transfer these strong attributes from the plastic card to the
smartphone. The card is largely supported by web, call center and
mail communications while the smartphone communicates and transacts
in real time with applications.
Fortifying Brands in a Cardless Society delivers
strategic yet actionable recommendations as technologies create a
seamless world of digital commerce and communications.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes has approximately USD$5 billion in
annual revenues and 27,000 employees worldwide. Pitney Bowes: Every
connection is a new opportunity™. www.pb.com.
Pitney BowesCarol Wallace, 203-351-6974Carol.wallace@pb.com
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