DMA Names Pitney Bowes Software Innovation Award Winner for Database, Measurement and Attribution
October 15 2012 - 9:00AM
Business Wire
Pitney Bowes Software, a global leader in customer data,
analytics and communications management, has been awarded the DMA
Innovation Award for Portrait Explorer, a groundbreaking software
solution that brings powerful data analytics into the hands of
today’s marketers. The prestigious award, for the Database,
Measurement and Attribution sector, will be presented during DMA
2012 taking place this week in Las Vegas, Nevada. Visit Pitney
Bowes, Inc. (NYSE: PBI) at Booth 541 at DMA 2012.
Portrait Explorer deals with mass volumes of customer data and
serves it up to business users in an easy-to-use and compelling
interface. By providing direct access to business users as well as
to the data analysts, companies and organizations gain a greater
level of customer understanding in a fraction of the time.
The solution makes understanding and navigating complex “big
customer data” as easy as using a digital photo album. Portrait
Explorer empowers business users to access customer information
directly to perform their own ad-hoc queries and reports providing
fast, actionable insight without the need for power analysts or IT.
The innovative interface is a powerful example of “the
consumerization of IT.” It was purposefully designed to look, feel
and behave like applications marketers use in their personal life
making it instantly usable.
Popular digital photo management apps help consumers make sense
of thousands of individual photos by organizing them, with the
click of a mouse, into albums based on date, location, tags or
other selection criteria. Portrait Explorer delivers that same
level of accessibility and usability to marketers for customer
data. Every customer is represented graphically as a “customer
card” with dozens of key attributes to provide a clear customer
portrait of that individual. Cards can be examined individually to
give deeper insight into segments and selection decisions using
specific examples. The collection of cards representing all
customers can be segmented or selected by any attribute, with heat
maps used to highlight quality differences between segments,
providing a powerful visual environment to improve targeting
queries and even highlight potential data quality issues.
About Pitney Bowes Software
Pitney Bowes Software provides multi-channel solutions that
leverage data to create relevant dialogue between organizations and
their customers. These solutions enable lifetime customer
relationships by integrating data management, location
intelligence, sophisticated predictive analytics, rules-based
decision making and cross-channel customer interaction management
to increase the value of every customer communication while also
delivering operational efficiencies.
Pitney Bowes Software is a wholly-owned subsidiary of Pitney
Bowes Inc. (NYSE:PBI), a customer communications management
technology leader. For more information, please visit
www.pb.com/software and www.pb.com.
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