DMA and Pitney Bowes Invite Marketers to Submit Entries for 2012 ‘Personal Connections ECHO Award’
May 08 2012 - 11:00AM
Business Wire
The Direct Marketing Association (DMA) and Pitney Bowes Inc.
(NYSE:PBI) today invited marketers around the world to submit
entries for the inaugural Personal Connections ECHO Award. The
award recognizes companies and marketers that lead the way in
customer communications by using customer insights and marketing to
create personal, long-lasting consumer relationships. Winners will
be announced at the DMA2012 Conference and Exhibition, which will
take place October 13-18 in Las Vegas.
“In today’s relationship-marketing era, data is the lifeblood of
marketing,” said Larry M. Kimmel, DMA’s CEO. “This new award gives
us the opportunity to recognize the people and the organizations
that are doing the world’s best data-driven personalized marketing.
We are excited to be partnering with Pitney Bowes this year on the
Personal Connections ECHO Award.”
“As today’s customers gain more control over the information
they receive, it is more important than ever for marketers to use
relevant, targeted communications to reach them,” said Murray
Martin, chairman, president and CEO for Pitney Bowes. “The Personal
Connections ECHO Award will recognize companies and marketers who
are creating highly personalized experiences to build customer
loyalty.”
Evaluation of the Personal Connections ECHO Award submissions
will focus on companies and marketers that build long-term, lasting
customer relationships, and apply data and market insights to make
their customer communications more relevant and personal. The
deadline for submissions is July 16, 2012. To access the 2012 ECHO
Awards entry form, please visit: www.echoconnections.org.
About DMA2012 Conference & Exhibition
The DMA2012 Annual Conference & Exhibition, The Global Event
for Real-Time Marketers is the world’s largest gathering of
cross-media/channel marketing professionals. DMA2012, held October
13-18 in Las Vegas, will feature keynote presentations, educational
sessions, roundtables, case studies, white papers, and research
reports. DMA2012’s exhibit hall will feature hundreds of exhibiting
companies. For additional information, or to register for the
six-day multichannel marketing event of the year, please visit
http://www.dma12.org.
For information about DMA2012 exhibition and sponsorship
opportunities, please contact Kevin Fox at 212.790.1468 or
kfox@the-dma.org.
About DMA’s International ECHO Awards:
Introduced in 1929 as the “Best in Direct Mail” contest, the DMA
International ECHO Awards honor excellence in creativity, marketing
strategy, and response results in direct marketing campaigns. With
over 1,000 entries submitted by direct response agencies worldwide,
DMA’s annual ECHO Awards recognize every type of media used in
direct and interactive marketing campaigns. For more information
about the International ECHO Awards, which will be presented
October 16, 2012 during the DMA2012 Annual Conference &
Exhibition, please visit www.dma-echo.org.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the
world’s largest trade association of businesses and nonprofit
organizations using and supporting multichannel direct marketing
techniques. DMA advocates standards for responsible marketing,
promotes relevance as the key to reaching consumers with desirable
offers, and provides cutting-edge research, education, and
networking opportunities to improve results throughout the
end-to-end direct marketing process. Founded in 1917, DMA today
represents companies from dozens of vertical industries in the US
and 48 other nations, including half of the Fortune 100
companies.
In 2012, marketers — commercial and nonprofit —will spend $168.5
billion on direct marketing, which accounts for 52.7 percent of all
ad expenditures in the United States. Measured against total US
sales, these advertising expenditures will generate approximately
$2.05 trillion in incremental sales. In 2012, direct marketing
accounts for 8.7 percent of total US gross domestic product and
produces 1.3 million direct marketing employees in the US. Their
collective sales efforts directly support 7.9 million other jobs,
accounting for a total of 9.2 million US jobs.
About Pitney Bowes
Delivering more than 90 years of innovation, Pitney Bowes
provides software, hardware and services that integrate physical
and digital communications channels. Long known for making its
customers more productive, Pitney Bowes is increasingly helping
other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.3 billion company
with 29,000 employees worldwide. Pitney Bowes: Every connection is
a new opportunity.™ www.pb.com/
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