Independent Research Firm Ranks Pitney Bowes Bus. Insight as a “Leader” in Document Output for Customer Communications Ma...
September 20 2011 - 8:55AM
Business Wire
Pitney Bowes Business Insight, a global leader in customer data,
analytics and communication software and services, today announced
that it was ranked a “leader” in the September 2011 Forrester
Research, Inc. report, The Forrester Wave™: Document Output For
Customer Communications Management [DOCCM], Q3 2011.
In this evaluation, Pitney Bowes Business Insight’s top personal
scores include “breadth of use case and application support,”
“product strategy” and “revenue.” The company received the highest
score for overall strategy receiving 4.67 out of 5.
“We found improved product capabilities to support structured,
interactive, and on-demand segments of customer communications,”
according to the Forrester report. “Pitney Bowes enters the Leader
circle through acquisition and planned integration of analytics
software to guide customers across channels – a potential
game-changer for DOCCM.”
Forrester evaluated 12 major DOCCM vendors using 36 criteria
that were grouped into three high-level buckets including current
offering, strategy and market presence. The companies selected have
a strong market presence and the ability to meet a broad set of
DOCCM needs.
“We believe this recognition reflects the strength of our
Customer Communication Management offerings,” said John O’Hara,
President, Pitney Bowes Business Insight. “We are committed to
providing innovative solutions that enable our customers to build
lifetime relationships with their customers.”
Pitney Bowes Business Insight’s offering of dynamic and scalable
Customer Communications Management solutions enables business users
to manage relevant and engaging communications across all delivery
channels for greater consistency, efficiency and impact.
For more information on PBBI's Customer Communication Management
solutions, visit
www.pbinsight.com/products/customer-communication-mgmt.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight is a software and services company
that provides solutions to help organizations acquire, serve and
grow relationships with customers and citizens. These solutions
enable lifetime customer relationships by integrating data
management, location intelligence, sophisticated predictive
analytics, rules-based decision making and cross-channel customer
interaction management to increase the value of every customer
communication while also delivering operational efficiencies.
Pitney Bowes Business Insight is a wholly-owned subsidiary of
Pitney Bowes Inc. (NYSE:PBI), a customer communications management
technology leader. For more information, please visit
www.pbinsight.com and www.pb.com.
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