Pitney Bowes Announces Sale of the Print+ Messenger System to Wilen Direct
August 11 2011 - 8:30AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) announced today that Wilen Direct
has acquired and deployed the Pitney Bowes Print+ Messenger™ Color
Inkjet System to create individually-customized four-color
envelopes for Wilen’s clients to use in their marketing and
customer communications campaigns.
Wilen Direct is an operating affiliate of the Wilen Group, a
full service direct marketing services provider located in
Deerfield Beach, Florida. The company is a leader and innovator in
digital and variable data imaging, personalized direct marketing,
advanced mail strategies and technologies, logistics, and
fulfillment. The Wilen Group has built its business over the past
35 years and has a wide array of Fortune 100 clients.
Using the Print+ Messenger™ Color Inkjet System, Wilen can print
all necessary information, including personalized marketing
messages, four-color graphics, company logos, mailing and return
addresses, and postal barcodes directly on to many variations of
envelopes during high-speed mail finishing, while eliminating the
need for envelope conversions or inserting materials. The system is
the result of collaboration between Pitney Bowes and inkjet
printing technology leader HP and provides high quality, 100%
variable data printing on envelopes in full color. As a result,
Wilen is able to produce more effective direct and transactional
mailpieces for its clients, with personalized messaging, as well
all relevant postal information on the outside of the envelope that
can drive response rates.
“Many of our clients have gone through the necessary expense of
developing databases that allow for the most relevant messaging to
their prospects and their customers. Manufacturing inefficiencies
have prohibited the ability to fully leverage data by speaking to
consumers through four-color imagery and messaging due to cost and
speed. Pitney Bowes’s technologies and systems answer both of those
issues and will be key in grabbing attention in the direct mail
space,” said Darrin Wilen, president of Wilen Media. “Our
forward-leaning customers are excited to embrace these new
capabilities.”
“Wilen’s management understands that data-driven companies have
a competitive advantage over those that are still using guesswork
to determine what their customers and prospects want,” said Ramesh
Ratan, president, Pitney Bowes Document Messaging Technologies.
“Harnessing the power of data to create individually-customized
messages outside the envelope is a fantastic approach that I
predict smart marketers will embrace. Wilen is on the leading edge
with this technology.”
Through customized printing of individual envelopes, Wilen can
dramatically simplify the inventory it carries for corporate
clients even as it increases the envelope marketing options that
are available to those same clients.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes
provides software, hardware and services that integrate physical
and digital communications channels. Long known for making its
customers more productive, Pitney Bowes is increasingly helping
other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.4 billion company
and employs more than 30,000 worldwide. Pitney Bowes: Every
connection is a new opportunity™. www.pb.com.
About Wilen Direct:
Wilen Direct (www.wilendirect.com) is a leader
and innovator in direct marketing campaigns that leverage
state-of-the-art printing processes and technologies such as
digital and variable data imaging, advanced mail strategies and
technologies, logistics and fulfillment, to deliver highly
targeted, effective and cost-efficient outreach. Wilen Direct is an
operating affiliate of Wilen Group, a privately held marketing
communications and printing services company that provides
strategy, creative resources, data analysis, state-of-the-art
printing and end-to-end fulfillment to a variety of clients
nationwide. In addition to Wilen Direct, Wilen Group consists of
two other affiliated companies, all three of which work
independently but seamlessly integrate with each other to serve
client needs. Wilen Media offers a full spectrum of strategic
planning, marketing, advertising, media planning and buying,
research and production services across multi-media platforms; and
WILopEN engages in research and development efforts to create new
products and services involving marketing, advertising,
publishing/print and media-related businesses.
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