Pitney Bowes Business Insight Releases Portrait Miner 6.0 For Predicting Customer Behavior
March 08 2011 - 8:45AM
Business Wire
Pitney Bowes Business Insight, a global leader in customer data,
analytics and communication software and services, today announced
a major version upgrade to its Portrait Customer Analytics product
line in the form of Portrait Miner 6.0, the industry’s most visual
and automated software solution for accurately predicting customer
behavior. By deepening customer understanding and automating the
predictive modeling process, Portrait Miner empowers customer
insight professionals to improve campaign targeting and
profitability and increase ROI from sales and marketing
campaigns.
Current Portrait Customer Analytics customer, Christian Reder,
Senior Professional, Customer Insights at T-Mobile Austria GmbH
states, “This is an exciting release for us. The new user interface
will help get users up to speed even faster and the new wizards and
automation will help our power users complete their projects in
record time.”
Customer insight teams face extreme time pressure to understand
data, profile customers and make smarter business decisions. Using
Portrait Miner’s rich visualization and analytic automation
capabilities, teams can now generate accurate predictions of
customer behavior and accelerate the delivery of analytic insight
throughout the organization. With this ability to tap into customer
data and achieve a 360 degree view of the customer base, Portrait
Miner empowers users to predict profit-impacting behaviors and
propensities, including customer churn, cross-sell and up-sell
opportunities, campaign planning and segmentation, customer
satisfaction and loyalty, and customer lifetime value.
As a direct upgrade from existing Portrait Customer Analytics
environments, Portrait Miner 6.0 includes numerous new capabilities
that enable businesses to solve a wider range of business
challenges including:
- Market basket analysis
- Mass best-next-product
- Purchase sequencing
- Marketing impact analysis
This release also incorporates new extensions for location
intelligence which can improve predictive accuracy by as much as 30
percent and powerful new data preparation options which can
fast-track datamart creation. Additional enhancements include
powerful new algorithms and data prep capabilities, improved speed
and performance, extended Microsoft Office integration and platform
support, and a refined user interface for faster and easier
insight.
“Any business intelligence tool can provide insight into how
many customers defected last month. Few solutions can tell
businesses which percentage of those customers are the most likely
to defect next month, which ones could possibly be saved and how to
take the right action today to save them,” said Mark Smith, Senior
Vice President and General Manager, Customer Analytics and
Interaction at Pitney Bowes Business Insight. “Portrait Miner 6.0
gives business users such as marketers and front-line employees a
clear picture of how to segment their customer base and of how each
segment is going to behave.”
To learn more about how Portrait Miner can help your company
achieve greater customer understanding and deliver more profitable
customer interactions, contact your Pitney Bowes Business Insight
representative or visit www.pbinsight.com.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight is a software and services company
that provides solutions to help organizations acquire, serve and
grow relationships with customers and citizens. These solutions
enable lifetime customer relationships by integrating data
management, location intelligence, sophisticated predictive
analytics, rules-based decision making and cross-channel customer
interaction management to increase the value of every customer
communication while also delivering operational efficiencies.
Pitney Bowes Business Insight is a wholly-owned
subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer
communications management technology leader. For more information,
please visit www.pbinsight.com and www.pb.com.
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