ANN ARBOR, Michigan,
February 17, 2011 /PRNewswire/ --
Often telecom operators' efforts to fight churn only worsen the
problem, especially in the hyper-competitive communications
marketplace.
In a unique KnowledgeCast webinar on Thursday, March 3, at 2:00
pm EST, the leading communications information technology
publication, Pipeline (http://www.pipelinepub.com), Portrait
Software, and Infonetics Research will explain how top
communications service providers use customer analytics to unlock
the subscriber data's value, drive effective retention marketing,
and overcome churn. Registration is now open at
http://ow.ly/3Winb.
This powerful Pipeline KnowledgeCast will address:
- Proven subscriber data management strategies
- Increasing ARPU while reducing churn
- Predicting customer "save-ability"
- Driving results in outbound and inbound campaigns
- Retention marketing that works
Pipeline Editor in Chief Tim
Young will moderate this interactive discussion with Dr.
Patrick Surry, vice president of
technology for Portrait Software, and Shira
Levine, Directing Analyst- Next Gen OSS and Policy, for
Infonetics Research. Dr. Surry holds a Ph.D. in mathematics and
statistics from the University of
Edinburgh and is a leading authority on predictive customer
analytics. Ms. Levine is an accomplished expert in the OSS,
billing, and service delivery platform markets and holds an MSJ
from Northwestern University's Medill School
of Journalism.
About Infonetics Research
Infonetics Research (http://www.infonetics.com) is an
international market research and consulting firm serving the
communications industry since 1990. A leader in defining and
tracking emerging and established technologies in all world
regions, Infonetics helps clients plan, strategize, and compete
more effectively.
About Pipeline Publishing, L.L.C.
Pipeline Publishing is a leading producer of innovative on-line
publications. Now in its 7th year of publication, Pipeline serves
as the information-conduit between the world's leading service
providers and technology providers. To subscribe, visit:
http://www.pipelinepub.com/info/subscribe.html.
About Portrait Software
Portrait Software is now part of Pitney Bowes Business Insight
(NYSE: PBI). Portrait Software enables organizations to engage with
each of their customers as individuals, resulting in improved
customer profitability, increased retention, reduced risk, and
outstanding customer experiences. This is achieved through a suite
of innovative, insight-driven applications which empower
organizations to create enduring one-to-one relationships with
their customers.
Media Inquiries:
Paula Zimmerman
Publisher, Pipeline
+1-312-962-0120
paula@pipelinepub.com