Pitney Bowes Bus. Insight Presents On-Demand Webcast on Integrated, Multi-Channel Customer Communications with Featured Guest...
September 15 2009 - 9:00AM
Business Wire
Pitney Bowes Business Insight, the leading global provider of
location and communication intelligence offerings, today announced
the availability of a complimentary Webcast, featuring Toby Bell,
Research VP at Gartner and Lisa Sutrick, director of CCM product
management at Pitney Bowes Business Insight. Available now
on-demand, the “Transform Your Multi-Channel Customer Experience:
Advantages of Customer Communications Management” Webcast discusses
how organizations can leverage personalized communications to
improve customer relationships.
It is critical for companies to reduce costs and build
long-term, profitable customer relationships based on existing
resources. Improving customer communications by making them more
personal and unified across today’s diverse media channels can
significantly maximize marketing returns. By leveraging
communications more intelligently, companies can realize higher
cross-sell and up-sell success rates with personalized marketing
materials, claims documentation, renewal letters, bills and payment
notifications.
Bell leads a discussion on why businesses are moving to an
integrated Customer Communications Management (CCM) strategy to
increase customer loyalty, enhance customer service and improve
operational efficiency, while reducing risk and costs.
Additionally, Sutrick shares technology solutions that enable
businesses to create, manage and deliver multi-channel
communications with greater personalization, control and
efficiency.
Webcast viewers will learn:
- Why CCM has become a critical
business requirement rather than a ‘nice-to-have’ solution in
today’s economic downturn;
- How an integrated CCM solution
enables companies to create, manage and deliver multi-channel
communications with greater personalization, control and
efficiency;
- What key business challenges CCM
helps overcome, from reducing costs and complexity of independent
technologies and delivery channels to building customer loyalty and
cross-selling services;
- How industries such as
insurance, finance, communications, utility and government better
manage millions of customer communications, delivered to a
customer’s preferred media channel;
- What to look for in a CCM
solution, from effectively managing all types of communications
including transactional, on-demand and interactive documents to
supporting multi-channel delivery; and
- How to implement CCM in your
organization, from establishing a cross-department team to a
document migration plan.
To view the Webcast, please visit
http://www.accelacast.com/programs/gartner_pitney_bowes.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes
Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.,
provides a unique combination of location and communication
intelligence software, data and services that enable organizations
to make more informed decisions about customers, competition and
market expansion. With the industry’s most comprehensive set of
solutions for maximizing the value of customer data, PBBI provides
the tools required to more effectively locate, connect and
communicate with customers in today’s global markets. Leading
organizations rely on PBBI solutions to increase the accuracy and
effectiveness of customer information delivery and drive profitable
growth. Visit www.pbinsight.com and www.pb.com for more
information.
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