Survey Results Reveal Businesses Waiting on USPS Before Implementing Intelligent Mail(R) Barcode System
March 31 2008 - 8:30AM
Business Wire
A survey of more than 294 executives and IT managers in the
high-volume mailing industry shows that 42 percent of respondents
are waiting on the announcements regarding further mailing
discounts from the United States Postal Service (USPS) before
making major purchasing decisions on how to implement the new
Intelligent Mail� Barcode (IMB) system. The survey was conducted
jointly by Pitney Bowes Group 1 Software and Mailing Systems
Technology, the industry�s leading publication, on March 18, 2008
as part of a webinar on the business impact of IMB. Starting in�May
2009, mailers will be required to use the Intelligent Mail Barcode
to earn the greatest�automation discounts on postage, according to
the latest USPS proposal. This barcode will replace the current
POSTNET� and PLANET� barcodes. IMB will have a tremendous impact on
business operations depending on whether companies strive to meet
the minimum Intelligent Mail requirements, or reach for maximum
efficiency improvements by making the most of this mandate to add
value to the mailstream. The March 2008 survey asked 294
respondents to provide feedback on current mailing operations and
future plans for Intelligent Mail Barcode implementation. Average
mailing volume per year: 23 percent of respondents handle more than
25 million pieces of mail per year, and 40 percent handle less than
one million pieces of mail per year. Given the wide range in annual
mailing volumes, the new postal mandate should offer more options
for both large and small businesses. Average spending on mailings:
28 percent of respondents spend more than $5 million on mailings,
and 35 percent spend less than $250,000 annually. Intelligent Mail
Barcode options: 42 percent of respondents are awaiting future
announcements regarding USPS postal discounts before deciding on an
Intelligent Mail Barcode option (basic vs. full service). Only nine
percent of respondents plan to continue using the POSTNET barcode
until it is officially phased out in 2010. Timeline for
implementation: 39 percent of respondents will begin Intelligent
Mail Barcode implementation over the next 12 months. Only six
percent do not have plans to implement Intelligent Mail. Biggest
benefits outside of mail operations: The top three business areas
that are expected to benefit from implementation of the Intelligent
Mail Barcode�outside of mail operations�include marketing (45
percent), financial (23 percent) and billing (22 percent). The
results of the survey show that companies are already thinking
about migrating to the new Intelligent Mail Barcode, but they
require more information and discount incentives to help guide the
investments in the technology that will enable them to meet the new
postal mandate in 2009. For complete survey results, please contact
Jenny Ng or Steve Marquis at 781-684-0770 or G1@schwartz-pr.com.
About Pitney Bowes Group 1 Software, Inc. Pitney Bowes Group 1
Software, part of Pitney Bowes, Inc. (NYSE:PBI), provides
innovative software solutions that help more than 3,000
organizations maximize the value of customer data to improve
profitability, increase effectiveness, strengthen customer
relationships and streamline mailroom operations. Its comprehensive
Customer Data Management (CDM), Customer Communication Management
(CCM), and Mailing Efficiency solutions span from database to
delivery, adding value to every aspect of communication. Industry
leaders � Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco
Insurance, Wal-Mart and Wells Fargo � rely on the company�s
solutions. Visit and for more information.
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