New Pitney Bowes White Paper Provides Roadmap to Mailers Seeking a 'Greener' Approach
March 04 2008 - 8:30AM
Business Wire
Recent �green� trends in the marketplace have motivated
organizations of all sizes to seek and adopt business processes
that are good for the planet. The �green wave� is also changing the
nature of demand for services, equipment and solutions throughout
the direct mailing industry. In a newly-published White Paper,
mailstream technology leader Pitney Bowes Inc. (NYSE:PBI) offers a
set of concrete suggestions to help mailers mitigate their
environmental impact. Titled �The Truth About Green,� the new White
Paper is available on the Pitney Bowes website at
www.pb.com/greenmail. �Companies must come together to identify,
analyze and act on direct mailing solutions that are relevant to
customers in this new era of environmental consciousness,� said
Murray Martin, President and Chief Executive Officer, Pitney Bowes
Inc. �There are certain best practices that have already been
identified to enable mailers to operate in a more sustainable
manner. We need to engage with consumers and better communicate
these practices while continuously expanding our stewardship
efforts.� The white paper includes the following advice for direct
mailers who want to �green� the mailstream: Mandate the highest
address quality standards to stop waste generated by mail with bad
addresses. These mail pieces increase environmental impact and
stagnate business operations, resulting in significant financial
costs to mailers. Take advantage of address management software
that matches addresses against databases with the most up-to-date
information. Pay attention to paper stock and ask suppliers about
using recycled paper. Choosing lighter weight paper also reduces
the weight and bulk of a mailing, keeping costs at a minimum.
Reduce the amount of unwanted mail with personalized messages to
the recipient. When consumers receive relevant material, that mail
piece is less likely to find its way to the trash. Leverage
location intelligence capabilities, which enable mailers with the
information they need to target the right customer. Consolidate
mailings. When a company sends out three separate mailings to the
same individual in the same week, three times the amount of
resource consumption occurs. Combining multiple communications in a
single envelope helps the environment and cuts down on postage
costs. Design more efficient operations. Take active steps to
reduce the amount of CO2 emissions associated with your mail
operations. Manage your resource consumption and follow the mantra:
Reduce, Reuse, Recycle. �Changing customer expectations in the
�green� marketplace are a call to action for the entire mailing
industry. We need to step up our efforts and let customers know
that their interest in protecting and conserving natural resources
is aligned with ours,� said Martin. �We hope this white paper will
be a good first step for companies that want to lower their carbon
footprint.� About Pitney Bowes: Pitney Bowes is a mailstream
technology company that helps organizations manage the flow of
information, mail, documents and packages. Our 35,000 employees
deliver technology, service and innovation to more than two million
customers worldwide. The company was founded in 1920 and annual
revenues now total $6.1 billion. More information is available at
www.pb.com.
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