Philip Morris International Announces Yearlong Exploration of Inclusion—Furthering the Company’s Commitment to Equality
March 08 2021 - 3:03AM
Business Wire
On International Women’s Day, Philip Morris International Inc.
(PMI) (NYSE: PM) announced the launch of a yearlong research and
convening initiative entitled “Inclusive Future.” Following a year
when inclusion and diversity efforts moved center stage amid the
global pandemic, the absence of a single authoritative approach to
effectively measure inclusion in business has become even more
apparent. To address this need, PMI’s Inclusive Future initiative
will explore best practices and established thought leadership to
advance the discourse surrounding inclusivity and devise effective
and timely ways to promote inclusive cultures. PMI recognizes
workplace inclusion and diversity as vital to creativity and
innovation—both essential drivers of the company’s business
transformation as it works to achieve its vision of a smoke-free
future and contribute to a fairer, more equitable world.
“Measuring diversity is the easy part. Measuring and
understanding inclusivity is far more complex, as we discovered
through trialing inclusivity measurement efforts at PMI,” commented
Silke Muenster, Chief Diversity Officer at PMI. “While established
frameworks, language, and tools exist for measuring inclusivity
today, it is clear that they are far from adequate. In the context
of a world that shifted radically in 2020, this new initiative will
help us to develop compelling ways to further inclusion within the
PMI global organization and, we hope, beyond our walls as
well.”
The Inclusive Future work will unfold in phases over the next 12
months, starting with a quantitative and qualitative exploration of
the state of inclusion today. This facet of the study will feature
a yearlong research partnership with the Institute for Management
Development (IMD) in Lausanne, Switzerland, to study how inclusion
currently is measured and how this should evolve to drive impact.
This will culminate in the publication of the Inclusive Future
study results in March 2022.
“Our key objective is to reshape the conversation of inclusion,”
said Josefine van Zanten, Chief Equity, Inclusion & Diversity
Officer, IMD. “Is today’s measure of inclusion still appropriate in
light of the profound socioeconomic evolution of the past year? And
how will this evolution impact inclusive leadership and the meaning
of inclusion going forward? We are looking to tackle this important
and yet complicated part of the equity, inclusion, and diversity
equation.”
Beyond the academic research, the Inclusive Future initiative
will incorporate engagement activities, exploring and advancing the
latest content and thinking on inclusion. These activities will
range from hosting digital panels, roundtables, and interviews to
celebrating those who are progressing the work today.
As part of the initiative launch, Chief Diversity Officer Silke
Muenster will participate in a virtual event on International
Women’s Day (March 8) hosted by flagship SHE media site, BlogHer,
alongside other female change makers dedicated to advancing
economic empowerment for women everywhere. She will also speak on a
high-level panel at The Gender Summit on Wednesday, March 10.
Hosted by Equality Leaders, the global digital community focused on
connecting people, ideas, and organizations to shape the future of
equality, diversity, and inclusion, Muenster will join the Gender
Summit’s “Lessons from the Top” panel.
To learn more about PMI’s Inclusive Future work and how it is
helping to accelerate the company’s business transformation, please
visit https://www.pmi.com/inclusion-diversity.
Philip Morris International: Delivering a Smoke-Free
Future
Philip Morris International (PMI) is leading a transformation in
the tobacco industry to create a smoke-free future and ultimately
replace cigarettes with smoke-free products to the benefit of
adults who would otherwise continue to smoke, society, the company,
and its shareholders. PMI is a leading international tobacco
company engaged in the manufacture and sale of cigarettes, as well
as smoke-free products, associated electronic devices and
accessories, and other nicotine-containing products in markets
outside the U.S. In addition, PMI ships versions of its IQOS
Platform 1 device and consumables to Altria Group, Inc. for sale
under license in the U.S., where these products have received
marketing authorizations from the U.S. Food and Drug Administration
(FDA) under the premarket tobacco product application (PMTA)
pathway; the FDA has also authorized the marketing of a version of
IQOS and its consumables as a modified risk tobacco product (MRTP),
finding that an exposure modification order for these products is
appropriate to promote the public health. PMI is building a future
on a new category of smoke-free products that, while not risk-free,
are a much better choice than continuing to smoke. Through
multidisciplinary capabilities in product development,
state-of-the-art facilities, and scientific substantiation, PMI
aims to ensure that its smoke-free products meet adult consumer
preferences and rigorous regulatory requirements. PMI’s smoke-free
product portfolio includes heat-not-burn and nicotine-containing
vapor products. As of December 31, 2020, IQOS is available for sale
in 64 markets in key cities or nationwide, and PMI estimates that
approximately 12.7 million adults around the world have already
switched to IQOS and stopped smoking. For more information, please
visit www.pmi.com and www.pmiscience.com.
Institute for Management Development: Challenging What is and
Inspiring What Could Be
The Institute for Management Development (IMD) is an independent
academic institution with Swiss roots and global reach, founded 75
years ago by business leaders for business leaders. Since its
creation, IMD has been a pioneering force in developing leaders who
transform organizations and contribute to society.
Based in Lausanne (Switzerland) and Singapore, IMD has been
ranked in the Top 3 of the annual FT’s Executive Education Global
Ranking for the last nine consecutive years and in the top five for
17 consecutive years. Our MBA and EMBA programs have repeatedly
been singled out among the best in Europe and the world. We believe
that this consistency at the forefront of our industry is grounded
in IMD’s unique approach to creating “Real Learning. Real Impact”.
Led by an expert and diverse faculty, we strive to be the trusted
learning partner of choice for ambitious individuals and
organizations worldwide. For more information, please visit
www.imd.org #IMDImpact
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Philip Morris International David Fraser T. +41 (0)79 843 8603
E. david.fraser@pmi.com
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