REDWOOD SHORES, Calif., June 7,
2019 /PRNewswire/ -- WORLD FOOD SAFETY DAY -- The
retail industry is more complex than ever. Not only are consumers
looking for high-quality goods at fair prices, but they also want
assurance that their purchases are safe and ethically sourced. That
requires retailers to maintain transparency across their global
supply chain networks. With new advancements in reporting and
analytics and continued extension of integrations, Oracle Retail
Brand Compliance Management Cloud Service is helping retailers
monitor the integrity of their materials and end products, to
improve customer experiences and protect their brands.
Oracle Retail Brand Compliance is specifically designed to
enable retailers, restaurants, food service providers and
manufacturers to source, develop, track and market products. As
products are developed, the solution audits and manages all aspects
of the process, creating accurate and certified labeling detail
against local regulatory and industry policies. As such, brands can
rapidly and nimbly respond to and rectify product and industry
incidents.
In 2016, a multistate listeria outbreak in the U.S. impacted
several name brand grocery chains. Tainted frozen vegetables and
fruits sourced from one plant were included in approximately 358
consumer products sold under 42 separate brands. Using Oracle
Retail Brand Compliance, one well-known grocer was able to quickly
pull SKUs, identify where impacted product was being sold and
communicate with customers, mitigating the situation, and
protecting its shoppers.
"Delivering on your brand promise today is as much about quality
and trust as it is about cost," said Jeff
Warren, vice president of strategy and solution management,
Oracle Retail. "Customers expect retailers to know everything about
the items they purchase, whether this is information on
availability, ingredients or the manufacturing process. They expect
transparency and greater access to information, in real time. The
biggest names in grocery rely on Oracle Retail Brand Compliance to
meet these expectations while protecting their customers and
brands."
Driving Compliance and Safety Across the Retail Supply
Chain
Oracle Retail Brand Compliance is one of the world's
most widely adopted brand management solutions, representing
two-thirds of all private label compliance and technical portals in
use today. The offering provides a single point of authentication
of all audits, accreditations and certificates. With it, common
data sets are entered once and shared amongst the community to
report on quality, environment, freshness and sustainability
metrics and track the movement of products to drive risk assessment
and rapid response to incidents. Today, the Oracle Retail Brand
Compliance community represents more than 250,000 suppliers
offering 750,000 consumer products.
With new enhancements to the offering, retail supply chain
professionals will be able to more easily provide transparency of
product information across partners and channels, with
enhanced:
- KPI dashboards that deliver key insights, business intelligence
and operational reporting on supply chain and product
analysis.
- Consumer product compositions to enable in-store formulations,
labeling and digital dietary advice.
- API integrations with key Oracle applications.
"For retailers, having full visibility across their entire
supply chains is a game-changer. It can mean the difference between
minutes or weeks when responding to incidents, tracking and
removing contaminated food from store shelves and notifying
consumers. Brand damage aside, that can mean the difference between
life and death," noted Paul
Woodward, senior director of Oracle Retail supply chain
solutions.
About Oracle Retail
Oracle is the modern platform for
retail. Oracle provides retailers with a complete, open, and
integrated platform for best-of-breed business applications, cloud
services, and hardware that are engineered to work together.
Leading fashion, grocery, and specialty retailers use Oracle
solutions to accelerate from best practice to next practice, drive
operational agility, and refine the customer experience. For more
information, visit our website, www.oracle.com/retail.
About Oracle
The Oracle Cloud offers a complete suite
of integrated applications for Sales, Service, Marketing, Human
Resources, Finance, Supply Chain and Manufacturing, plus
Highly-Automated and Secure Generation 2 Infrastructure featuring
the Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle