NEW YORK, May 26, 2020 /PRNewswire/ -- Omnicom Media
Group agency OMD Worldwide announced today that is has been
named a Leader in the recent Forrester Wave™ evaluation of
top global media agencies. Leader is the highest of the four
categories - Leaders, Strong Performers, Contenders and
Challengers – identified by Forrester, a leading research and
advisory firm, in the report.
Released today, The Forrester Wave™: Global Media Agencies, Q2
2020 evaluated the offerings of the 10 most significant media
agencies based on 29 criteria across current offering, strategy,
and market presence. Designed to assist CMOs find the right agency
for their needs, the report suggests that selection should be
informed by an agency's ability to:
- Scale creative content with audience precision
- Integrate marketing technology, media, and creative
execution.
- Blaze the automation and AI trail for execution and
operations
- Enhance the centralized resources of their holding
companies.
In its vendor profile, the report states that OMD "harnesses
technology and empathy to unlock new value".1
The report also states that OMD is "investing in
quantifying the impact of media..."2 Describing
the agency as "a good fit for CMOs looking for a connected
communication experience"3 , the report notes that OMD
"shows strength with a unified planning team…and resources
dedicated to audience activation."4
According to OMD, Forrester's recognition as a Leader is
the latest validation of its 2018 global reorganization of talent,
technology and operations around a brand promise of "better
decisions, faster" - an effort that earned consecutive Global Media
Agency of the Year titles in 2019 and 2020; and fueled the
best new business record among global media agencies in 2019.
Sustaining this momentum even as it focuses on helping clients
navigate the COVID-19 crisis, the agency recently added the Clorox
digital business in the US and the Daimler account in
China
"As our industry confronts unprecedented disruption, clients are
looking to their partners – agencies and analysts alike - to
replace the unknown with the known," says OMD CEO Florian Adamski. "In this environment, the
informed analysis in the Forrester Wave is even more relevant and
valuable to marketers - and the recognition as a leader
is even more significant. For OMD, we believe that this is both a
goal achieved and a commitment to be meet every day as we work to
reveal new 'knowns' for our clients around the world."
About OMD
OMD Worldwide is the world's largest
media network with more than 13,000 people working in over 100
countries. Named Adweek's Global Media Agency of the Year in
2019 and 2020, OMD, an Omnicom Media Group agency, is
currently ranked the world's most effective media agency network in
the Effie Effectiveness Index.
Omnicom Media Group is the media services division of Omnicom
Group, Inc. (NYSE: OMC), the leading global advertising, marketing
and corporate communications company, providing services to over
5,000 clients in more than 100 countries.
1 The Forrester Wave: Global Media Agencies, Q2 2020,
page 9
2 Ibid
3 Ibid
4 Ibid
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SOURCE OMD Worldwide