N-able Celebrates the First Anniversary of MarketBuilder
June 15 2022 - 7:03AM
Business Wire
Platform has helped more than 2,500 MSPs
generate leads, increase customer base, and build brand
awareness
N-able, Inc. (NYSE: NABL), the solutions partner helping IT
services providers deliver security, data protection as-a-service,
and remote monitoring and management services; today celebrates the
first anniversary of MarketBuilder, a
marketing automation toolset that provides Managed Services
Providers (MSPs) with content and campaigns they can quickly and
easily brand and use in their own sales and marketing programs.
Designed to help MSPs sell their services—no matter the level of
marketing and sales expertise within the company—MarketBuilder is a
web-based, self-serve application that provides marketing campaigns
and content for MSPs to help fortify their value proposition,
promote their services, and grow their business. Each campaign
provides a variety of marketing tactics that include emails,
landing pages, videos, product and services sheets, PowerPoint
presentations, and social media posts. MSPs can automate this
content inside the platform or use their own marketing tools.
Since launching last June, more than 2,500 N-able partners
worldwide have adopted MarketBuilder. To date, MSPs utilizing
MarketBuilder to enhance their marketing efforts have generated
over 4,600 leads, created 14,000 social media posts with a combined
1.8 million followers, and sent 350,000 emails with an open rate of
approximately 20%.
“In working with approximately 25,000 MSPs worldwide, we
consistently hear that to gain the edge in their hyper-competitive
markets, MSPs feel it’s crucial to be on top of their game in how
they create campaigns to position, market, and sell solutions,”
said Kevin Bury, chief customer officer, N-able. “In addition, our
partners tell us that they rely heavily on ‘word of mouth’ for
leads and that isn’t enough. In the last year, MarketBuilder has
increased the number of campaigns available to partners from 15 to
70 and provided over 1,500 social posts, relieving that dependency.
These campaigns enable MSPs to market their services to a variety
of vertical markets and provide content to help them position the
value of managed services.”
N-able partner Olmec was an early fan of MarketBuilder. The New
Jersey-based MSP has been using MarketBuilder since its inception
to distribute content, email, and social posts to targeted vertical
markets. “I have been using the content in MarketBuilder for the
past year and am just thrilled. It takes the guess work out of
creating content and lets us focus on our business. We’ve used the
legal campaign for email marketing, social media and downloadable
offers, and we’ve generated new business from the campaign,” said
Sharon Arena, marketing specialist, Olmec. “MarketBuilder is truly
a godsend to our business, and I can’t wait to see it evolve
further.”
Supporting Quotes
“MarketBuilder is one of the best things to happen for us from a
business standpoint. We were looking for a marketing platform and
when N-able introduced MarketBuilder about a year ago we have not
stopped using it,” said George Ioannides, owner, Fidelity Systems.
“We use email, social media content, and collateral. We customize
the email content and follow up with a phone call. Our prospects
are receptive to our calls and our message which is great.”
“It’s starting to build us up as a thought leader in the region
as few of our competitors have access to a tool like
MarketBuilder,” said Ifran Naseem, Co-Owner and Chief Technology
Officer, Intelligent Business and IT Solutions.
“N-able continues to prove to be the best-in-class partner.
Using the MarketBuilder platform with its professional content and
campaigns, we have seen double digit growth in our security and
backup service offerings,” said David Woodruff, president at
Connectivity Systems.
About N-able
N-able fuels IT services providers with powerful software
solutions to monitor, manage, and secure their customers’ systems,
data, and networks. Built on a scalable platform, we offer secure
infrastructure and tools to simplify complex ecosystems, as well as
resources to navigate evolving IT needs. We help partners excel at
every stage of growth, protect their customers, and expand their
offerings with an ever-increasing, flexible portfolio of
integrations from leading technology providers. n-able.com
© 2022 N-able Solutions ULC and N-able Technologies Ltd. All
rights reserved.
Category: Company
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Kim Cecchini kim.cecchini@n-able.com
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