NEW
YORK, Dec. 19, 2022 /PRNewswire/ -- On
December 5, MINISO (NYSE: MNSO; HKEX:
9896), a global value retailer, started its #Lifeisforfun!
world tour with its popular characters from the brand's original
MINI Family. Traveling from Thailand, Italy, to Mexico, MINISO spreads holiday cheer and
kindness during this holiday season.
The tour began in Mexico and
then arrived in Italy and
Thailand. Mascots of Penpen, the
penguin, and Pickle, the Shiba Inu, traveled in MINISO-themed
public transport such as BTS Skytrain in Bangkok and buses in Florence, channeling love and encouragement to
commuters. They also appeared on the streets of Bangkok, Rome, Florence, Bologna, and Mexico City, bringing the festive atmosphere
to residents.
In Mexico, the Penpen mascot
toured Mexico City in a red pickup
truck and brought drones that drop off mystery gift bags, cheering
citizens up on a stressful Monday morning. In Italy, virtual reality and augmented reality
technologies were adopted where customers can search for Penpen in
the city of Florence through an
interactive game, in exchange for prizes. In Bangkok, Thailand, MINISO painted a BTS
Skytrain into its iconic red color. Along with adorable characters
from MINI Family, MINISO spread holiday cheer to hundreds of
millions of commuters in the Bangkok metropolitan area.
Earlier in 2022, MINISO and the MINI Family toured the world and
visited some of the world's famous landmarks in different cities,
actualizing wishes from shoppers and spreading love and kindness
across the globe. #Lifeisforfun! brought joy to city
dwellers on their everyday journeys and wrapped up 2022 for MINISO.
"Our MINI Family characters are like good friends to our customers.
After an exhausting year full of turbulence and uncertainties, we
want these little friends to provide our customers with a moment of
warmth and relaxation," said Vincent
Huang, MINISO's VP of International Business
Development.
The holiday fun is also extended online where MINISO organized
the #MINISOPentaClaus challenge on Tik
Tok. Users can join the challenge by using the MINI Family
stickers designed by MINISO for the occasion. In the first week
since the commencement of the challenge, Tik Tok users have created over 100,000 videos
and accumulated 300 million views.
"Guided by our mission to bring joy and fun to the world, MINISO
strives to create a positive impact in society and the everyday
life of our customers. As 2022 draws to a close, MINISO is looking
forward to spreading more smiles and happiness through our broad
selection of cute and fun products as well as meaningful campaigns
in the upcoming year," said Huang.
About MINISO
MINISO Group is a global value retailer offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store
in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO