MICHAEL KORS ACCESS Expands with New Smartwatches, New Apps, New Faces and New Markets
March 23 2017 - 5:00AM
Business Wire
Michael Kors (NYSE:KORS), a global luxury fashion brand, is
pleased to announce a host of new products and initiatives designed
to further the growth and excitement generated by last fall’s
launch of MICHAEL KORS ACCESS, the brand’s line of
smartwatches and activity trackers.
This Smart News Release features multimedia.
View the full release here:
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Michael Kors Access Gage Hybrid
Smartwatch (Photo:Business Wire)
“It’s clear to me that the future of fashion will combine great
design, personal style and innovative technology,” says Michael
Kors, “and the amazing response to MICHAEL KORS ACCESS has
confirmed that that future is now. We’re thrilled to be able to
offer this next generation of smartwatches and hybrids.”
Of special note:
- THE INTRODUCTION OF TWO NEW
TOUCHSCREEN SMARTWATCHES:THE SOFIE, FOR WOMEN, AND THE
GRAYSON, FOR MENThese additions to the smartwatch line feature
updated software, a dazzling AMOLED (active-matrix organic
light-emitting diode) touchscreen display, and are designed, like
the ongoing Bradshaw and Dylan styles, for the customer who wants
it all: technological innovation, social connectivity and great
style.The sleek and feminine Sofie features a thin, lightweight
case body with a pavé bezel and a full round display. It will be
offered in eight different plating-and-bracelet combinations, with
seven quick-release interchangeable strap options.The Grayson, made
to complement the 24/7 lifestyle of the modern man, combines luxury
with sporty good looks, and has a full-round dial with a rotating
crown for quick scrolling. It will be offered in gold-tone,
stainless steel, and blue and black ion-plate, with four
interchangeable strap options.Like all MICHAEL KORS ACCESS
wearables, the Sofie and the Grayson are compatible with both
Android™ and iOS® phones thanks to cutting edge technology made
possible through a partnership with Google and the Android Wear™
2.0 smartwatch platform. They feature the Qualcomm® Snapdragon™
Wear 2100 system-on-a-chip.
- A SIGNIFICANT EXPANSION OF MEN’S
SMARTWATCHESMichael Kors believes that men’s smartwatches
represent an important opportunity for the future. In addition to
the new touchscreen smartwatch, the brand is also introducing two
new hybrid smartwatch styles for men and expanding the existing
Gage hybrid assortment. Together, these new options will offer the
Michael Kors man a broad range of exceptional-looking smartwatch
designs enhanced with the fitness tracking, sleep tracking and
notifications he finds most useful.
- THE EVOLUTION OF THE MICHAEL KORS
ACCESS MICRO APPThe next iteration of the app will feature
exciting, socially driven functionality, as well as new
customizable digital watch faces. My Social is a feature
that allows the user to link to her or his Instagram account and
set a personal post photo as a watch face. The app allows you to
scroll through your Instagram feed, select a favorite image, and
even apply filters, creating a watch face that’s as personal as
your life. By the end of 2017, the brand will have released 15 new
digital watch faces, all with multiple customizable elements.
- THE LAUNCH OF MICHAEL KORS ACCESS IN
NEW GLOBAL MARKETSThe brand will be launching its wearable
technology line in a number of new markets in 2017, including
Mainland China, Brazil and many others.
“MICHAEL KORS ACCESS display smartwatches have been extremely
popular choices for users who wish to wear watches that are both
stylish and functional,” says David Singleton, Vice President of
Android Engineering, Google. “We’re very excited to continue the
partnership with Michael Kors to create beautiful new devices that
let people express their style while staying connected through the
latest features of Android Wear 2.0.”
“When we launched, we stated that we would grow our wearable
technology line by listening closely to our customers,” says John
Idol, Chairman and CEO of Michael Kors. “They have made it clear
that they love being connected, love the ease of notifications from
their favorite apps, and can never get enough customization. We’re
pleased to be introducing exceptional new smartwatches and software
that deliver on those fronts and others, and in more markets than
ever.”
MICHAEL KORS ACCESS touchscreen smartwatches start at $350
USD. Hybrid smartwatches start at $250 USD. Activity
trackers start at $95 USD. All are available in Michael Kors
stores, MichaelKors.com and select department and specialty
stores.
ABOUT MICHAEL KORS ACCESS TOUCHSCREEN SMARTWATCHES
All MICHAEL KORS ACCESS touchscreen smartwatches offer
customizable features perfect for the brand’s sophisticated, busy
and socially connected customers:
- Exclusive Michael Kors display watch
faces, which change with a swipe—whether it’s a digital chronograph
designed for the gym or glittering, animated pavé for night
- Hundreds of possible combinations of
display face, color and sub dials
- A touchscreen display smartwatch
powered by Android Wear 2.0 so you can:
- Download third-party apps easily
through the on-watch Google Play Store
- Meet your Google Assistant™ by holding
the power button or saying “Ok Google.” Ask about weather, set a
reminder, get directions and more.
- Customize watch faces, color
combinations and information to suit your style, your mood and your
life
- Track runs, bike rides, strength
training (e.g., pull-ups and push-ups) and more through Google
Fit
- Measure calories, pace, distance and
additional exercises based on settings
- Streaming music right from the watch
when you are connected to phone or WiFi with the Google Play Music
app.
- Interchangeable leather, silicone and
stainless steel straps
- Styles for men and women
- Magnetic charging
TO LEARN MORE, FIND US AT:
Michael Kors Access:
http://www.michaelkors.com/AccessDestination Kors:
http://www.destinationkors.com/Michael Kors on Instagram:
http://instagram.com/michaelkorsMichael Kors on Facebook:
http://www.facebook.com/michaelkorsMichael Kors on YouTube:
https://www.youtube.com/user/michaelkorsMichael Kors on Snapchat:
https://www.snapchat.com/add/michaelkorsMichael Kors on Twitter:
http://twitter.com/michaelkorsMichael Kors on Pinterest:
https://www.pinterest.com/michaelkors/Michael Kors on Weibo:
http://weibo.com/michaelkorsSearch for “Michael Kors” on Weixin and
WeChatSearch for “Michael Kors” on LINE Japan
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of
luxury accessories and ready-to-wear. His namesake company,
established in 1981, currently produces a range of products under
Michael Kors Collection, MICHAEL Michael Kors and Michael Kors
Mens, including accessories, ready-to-wear, footwear, wearable
technology, watches, and a full line of fragrance products. Michael
Kors stores are operated, either directly or through licensing
partners, in some of the most prestigious cities in the world,
including New York, Beverly Hills, Chicago, London, Milan, Paris,
Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
Forward-Looking Statements
This press release contains forward-looking statements. You
should not place undue reliance on such statements because they are
subject to numerous uncertainties and factors relating to the
Company’s operations and business environment, all of which are
difficult to predict and many of which are beyond the Company’s
control. Forward-looking statements include information concerning
the Company’s possible or assumed future results of operations,
including descriptions of its business strategy. These statements
often include words such as “may,” “will,” “should,” “believe,”
“expect,” “seek,” “anticipate,” “intend,” “plan,” “estimate” or
similar expressions. The forward-looking statements contained in
this press release are based on assumptions that the Company has
made in light of management’s experience in the industry as well as
its perceptions of historical trends, current conditions, expected
future developments and other factors that it believes are
appropriate under the circumstances. You should understand that
these statements are not guarantees of performance or results. They
involve known and unknown risks, uncertainties and assumptions.
Although the Company believes that these forward-looking statements
are based on reasonable assumptions, you should be aware that many
factors could affect its actual financial results or results of
operations and could cause actual results to differ materially from
those in these forward-looking statements. These factors are more
fully discussed in the “Risk Factors” section and elsewhere in the
Company’s Annual Report on Form 10-K for the fiscal year ended
April 2, 2016 (File No. 001-35368) and Quarterly Report on Form
10-Q (File No. 001-35368) for the fiscal quarter ended July 2,
2016, filed with the U.S. Securities and Exchange Commission.
Android Wear™ requires a phone running Android 4.3+ or iOS 8.2+.
Supported features may vary between platforms. Visit g.co/wearcheck
on your Android phone or iPhone® to see if your device is
compatible.Google, Android and Android Wear are trademarks of
Google Inc.iPhone is a trademark of Apple, Inc. Qualcomm and
Snapdragon are trademarks of Qualcomm Incorporated.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170323005099/en/
ICR, Inc.Jean Fontana,
203-682-1214jean.fontana@icrinc.comorMedia:ICR, Inc.Alecia Pulman,
646-277-1231KorsPR@icrinc.com
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