Macy’s Sets New GUINNESS WORLD RECORDS® Title for the Longest Wish List to Santa
December 18 2014 - 9:18AM
Business Wire
With 121,138 wishes in tow, America can follow
Gadget the Elf’s magical journey to deliver children’s wishes to
Santa on macys.com/santawishlist
With hearts full of joy and hope during the holiday season,
Macy’s customers wished big this year! Through the new online
letter collection component of Macy’s Believe campaign, customers
were able to create and send a digital letter to Santa to benefit
Make-A-Wish while having the opportunity to participate in Macy’s
GUINNESS WORLD RECORDS official attempt for the longest wish list
to Santa. Through the overwhelming support of customers who truly
wished big this year, Macy’s set a new GUINNESS WORLD
RECORDS title with 121,138 wishes, beating
the previous record that was set in 2012 at 75,954
wishes. Now Macy’s official carrier of holiday
happiness, Gadget the Elf, will embark on a magical adventure from
New York City to Santa’s doorstep to deliver a
1.88-mile-long scroll filled with wishes, just in time for
Christmas Eve.
“We are so grateful for the enthusiastic support of our
associates and customers for Macy’s Believe campaign each year,”
said Martine Reardon, chief marketing officer for Macy’s. “This
season, we have even more to celebrate with our new GUINNESS WORLD
RECORDS title for the longest wish list to Santa, all made possible
by the believers who submitted their wishes as part of our Believe
experience online. We invite America to follow Gadget the Elf on
macys.com/santawishlist to share his fun and festive journey as he
delivers these wishes to Santa in time for Christmas.”
“Macy’s Great Santa Wish List Adventure”
With the longest wish list to Santa now complete, Macy’s has
entrusted the amazing journey of delivering these wishes to one of
Santa’s special elves, Gadget. By way of train, plane, sled and
even a reindeer, Gadget will face a whirlwind expedition in order
to deliver children’s wishes to Santa before Christmas Eve. People
can follow his journey on macys.com/santawishlist as he travels
from New York City to Santa’s house, making stops at iconic
landmarks and spreading holiday cheer along the way. The adventure
will also come to life via Gadget’s social media channels:Twitter
and Instagram, with the handle, @GadgetTheElfFacebook and YouTube,
under the name, “Gadget the Elf”
Macy’s Believe Campaign
This year marks the seventh annual Macy’s Believe campaign,
which invites customers to share in the season’s spirit of goodwill
and generosity. Customers still have time to participate in Macy’s
signature letter writing program that benefits Make-A-Wish. Through
Dec. 24, customers can visit their local Macy’s store to drop their
stamped letters, addressed to “Santa at the North Pole,” into
special Santa Mail letterboxes or create a letter online to send to
Santa at macys.com/believe. For each letter collected in-store and
online, Macy’s will donate $1, up to $1 million, to Make-A-Wish,
helping to grant the wishes of children with life-threatening
medical conditions. Since the program began in 2008, it has raised
more than $8.7 million to benefit Make-A-Wish.
For Macy’s Believe campaign media materials, including images
and video, please visit:
http://pimsmultimedia.com/macys-holiday-2014/believe.php.
“Macy’s Great Santa Wish List Adventure” was created and
produced by Macy's and JWT.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true has
positive impacts on the health of children. Kids say wishes give
them renewed strength to fight their illness, and their parents say
these experiences help strengthen the entire family. Headquartered
in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States
and its territories. With the help of generous donors and more than
27,000 volunteers, Make-A-Wish grants a wish somewhere in the
country every 37 minutes. It has granted more than 254,000 wishes
since its inception in 1980; more than 14,200 in 2014 alone. Visit
Make-A-Wish at www.wish.org to learn more.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141218005701/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorMacy’sTracy Davis,
646-429-7470tracy.davis@macys.com
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