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Manulife becomes first Group Benefits Provider
in Canada to offer Aeroplan Points
to members to encourage and reward activities that support better
health and wellness.
TORONTO, Jan. 23,
2024 /CNW/ - Manulife, one of Canada's leading insurance providers, and
Aeroplan, Canada's premier travel
loyalty program, are excited to announce a new, multi-year loyalty
partnership. Through this first-of-its-kind agreement in
Canada, the millions of Canadians
who are eligible Manulife Group Benefits members will have the
ability to earn Aeroplan points by engaging in behaviours and
activities that encourage health and wellbeing.
This spring, Manulife will launch a modernized and
upgraded benefits platform to offer members a digital-first user
experience that integrates health, wellness and benefits into one
place. With the addition of Aeroplan in early summer 2024, eligible
Group Benefits members will be able to earn points for health and
benefits-related activities, all while managing their overall
wellbeing – from prevention to getting care – through an integrated
and personalized experience. By engaging in health and wellness
challenges, members will have the opportunity to earn points for
completing healthy initiatives, like exercise minutes, mindfulness
practices, and more. In addition, points will be rewarded for
completion of educational courses and helpful benefits tips and
tricks, like downloading the digital benefit card.
"I am thrilled to announce Aeroplan as our loyalty partner for
Manulife Group Benefits members. This announcement is a huge
milestone for us on our mission to drive long-term, healthy
outcomes for Canadians and help our members get more health from
their benefits," says Ashesh Desai,
head of Manulife Group Benefits. "By partnering with Canada's premier travel loyalty program and
adding Aeroplan points to our digital health technology experience,
we're empowering and incentivizing members to take a proactive
approach to their health and wellbeing, helping them live better,
healthier lives."
Eligible members will be able to link their Aeroplan account
with their Manulife group benefits digital account to start earning
points for completing health programs and initiatives within the
Manulife digital experience. Details around all points, eligible
activities, and the number of reward points for each, will be
provided in the coming months.
"We're so proud to join together with another Canadian global
champion and welcome Manulife as the latest Aeroplan strategic
partner. Through this innovative offering, we're combining forces
to reward millions of their group benefits members," says
Mark Nasr, President of Aeroplan and
Executive Vice President Marketing and Digital of Air Canada.
"Aeroplan is committed to Manulife and their mission—Decisions made
Easier. Lives made better—and we're excited to reward Canadians for
healthy living."
Partnering with Aeroplan is the latest example of how Manulife
Group Benefits is expanding its impact beyond claims and rapidly
progressing on its journey to become a true health partner to
Canadians and Canadian employers. In addition to today's
announcement, last year Manulife Group Benefits announced Cleveland
Clinic Canada as their medical director, and unveiled a partnership
with Canadian tech scale up League to help power the new Group
Benefits digital experience that is launching this spring.
About Manulife
Manulife Financial Corporation is a leading international
financial services provider, helping people make their decisions
easier and lives better. With our global headquarters in
Toronto, Canada, we provide
financial advice and insurance, operating as Manulife across
Canada, Asia, and Europe, and primarily as John Hancock in the
United States. Through Manulife Investment Management, the
global brand for our Global Wealth and Asset Management segment, we
serve individuals, institutions, and retirement plan members
worldwide. At the end of 2022, we had more than 40,000 employees,
over 116,000 agents, and thousands of distribution partners,
serving over 34 million customers. We trade as 'MFC' on the
Toronto, New York, and the Philippine stock exchanges
and under '945' in Hong Kong.
Not all offerings are available in all jurisdictions. For
additional information, please visit manulife.com.
About Air Canada and
Aeroplan
Air Canada is Canada's largest airline, the country's flag
carrier and a founding member of Star
Alliance, the world's most comprehensive air transportation
network. Air Canada provides
scheduled service directly to more than 180 airports in
Canada, the United States and Internationally on six
continents. It holds a Four-Star ranking from Skytrax. Air
Canada's Aeroplan program is
Canada's premier travel loyalty
program, where members can earn or redeem points on the world's
largest airline partner network of 45 airlines, plus through an
extensive range of merchandise, hotel and car rental rewards.
Members can choose any seat, at any time, with no blackouts,
restrictions, or cash surcharges for redemptions. Aeroplan
redemption flights operated by Air Canada are automatically
compensated using carbon offsets by Air Canada's partner. To learn
more about Aeroplan visit aircanada.com/Aeroplan.Its freight
division, Air Canada Cargo provides air freight lift and
connectivity to hundreds of destinations across six continents
using Air Canada's passenger and freighter aircraft. Air
Canada has committed to a net zero
emissions goal from all global operations by 2050. Air Canada shares are publicly traded on
the TSX in Canada and the
OCTQX in the US.
SOURCE Manulife Financial Corporation