The social impact collaboration will work to
empower young people across the nation through mentorship
This holiday season, Macy’s customers can join
the effort via an eight week online charitable giving campaign on
macys.com and in-store round-up
Through its game changing social purpose platform, Mission Every
One, Macy’s has committed to creating brighter futures through bold
representation for all. In support of youth empowerment, a guiding
principle of this mission, Macy’s will launch a multi-year
partnership with Big Brothers Big Sisters of America (BBBSA) to
serve young people through the power of mentorship, creating a path
for future success and impact that lasts a lifetime. This holiday
season, Macy’s customers will have the opportunity to help fuel
these life-changing mentoring experiences by donating online at
macys.com, or rounding up purchases in-store (up to $.99) from
Tuesday, Nov. 1 through Saturday, Dec. 24.
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the full release here:
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Macy's to launch multi-year partnership
with Big Brothers Big Sisters of America this holiday season
(Photo: Business Wire)
“Mission Every One helps Macy’s direct our social impact work to
the causes and communities that help shape a brighter future for
all, but most importantly for young people,” said Bobby Amirshahi,
senior vice president of Macy’s, Inc. Corporate Communications and
head of Macy’s community and social impact work. “Big Brothers Big
Sisters of America leads the largest youth mentoring network in the
nation, with a mission that aligns with our goals to break down
barriers to equity and representation and empower young people.
Together we will help inspire a new generation to achieve their
dreams and realize their full potential.”
As the nation’s largest youth mentoring organization, Big
Brothers Big Sisters of America’s proven model empowers young
people on a path for their future with a mentor whose impact lasts
a lifetime. Leveraging the expertise of professionally supported
mentoring experiences BBBSA’s adult volunteers (“Bigs”) inspire
young people (“Littles”) to achieve post-secondary success,
strengthen mental well-being, and foster an inclusive environment
for all.
“Our entire Big Brothers Big Sisters network is proud to partner
and fuel the work of our shared missions to create social change
through collective impact – breaking down barriers for young people
and empowering them on a path to a brighter future,” said Artis
Stevens, president and CEO, BBBSA. “Through the power of our
partnership with Macy’s and its Mission Every One platform, youth,
mentors and families across the country will experience the
positive impact of mentorship.”
Funds raised through Macy’s partnership will support the
innovation of BBBSA’s mentoring model, to help reach and connect
more young people with mentors and meaningful mentoring
experiences.
The vast networks of both Macy’s and Big Brothers Big Sisters of
America will partner to provide meaningful, mentoring experiences
between adult volunteers and children, ages 5 through young
adulthood in communities across the country.
In addition to funding, Macy’s will drive awareness of BBBSA’s
mission through customer, colleague and community engagement during
the height of the holiday season annually, retail’s highest profile
time of year.
Littles and Bigs will be at the center of Macy’s holiday
narratives this season, as individual connection and mentor stories
are told through social, in-store messaging and digital media.
Through this, customers will be able to engage directly with BBBSA,
their people, and their mission.
This December select Macy’s stores will host customized events
for Littles and Bigs in their communities. Locations will offer
holiday events to help local Big Brothers Big Sisters communities
kick off the holiday season in style. Complete with a visit from
Santa himself, each event will invite Littles with their Big to
pick out gifts on their list and enjoy everything Macy’s has to
offer this holiday season.
To launch the new partnership with BBBSA, Macy’s will debut a
formal celebration of mentors within the organization by offering
financial bonuses, internal recognition, and exposure to senior
leadership through Macy’s Best Mentor & Mentee. Colleagues will
be encouraged to share examples of where they provided mentorship
at a specific moment in time, peer-to-peer guidance, or a more
formal mentoring relationship, including reverse mentorship. This
program will be available to all Macy’s colleagues to promote the
mission behind this important partnership.
For more information, please visit macys.com/purpose. Join the
conversation on social by tagging @macys and @bbbsamerica.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated and smaller store format, Market by Macy’s. Each
year, Macy’s provides millions with unforgettable experiences
through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day
Parade® and helps our customers celebrate special moments, big and
small. We’re guided by our purpose—to create a brighter future with
bold representation—that empowers more voice, choice and ownership
for our colleagues, customers and communities.
About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the
largest and most experienced youth mentoring organization in the
United States. The mission of Big Brothers Big Sisters of America
is to create and support one-to-one mentoring relationships that
ignite the power and promise of youth. Big Brothers Big Sisters'
evidence-based approach is designed to create positive youth
outcomes, including educational success, avoidance of risky
behaviors, higher aspirations, greater confidence, and improved
relationships. Big Brothers Big Sisters has over 230 local agencies
serving more than 5,000 communities across all 50 states. For more
information, visit: www.bigbrothersbigsisters.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20221031005646/en/
Macy’s External Communications Christine Nealon / Ryan Gannon
communications@macys.com
BBBSA Communications Dvon Williams Dvon.Williams@bbbsa.org
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