NEW YORK, Nov. 27, 2018 /PRNewswire/ -- Major
League Baseball (MLB) and MGM Resorts International (NYSE: MGM)
today announced the formation of an all-inclusive partnership
agreement that combines the MLB brand with MGM Resorts and playMGM
brands across league and team sponsorships, data usage in gaming,
promotion across MLB-owned media platforms, and domestic and
international activations at MLB events.
The new multi-year agreement designates MGM Resorts as the
first-ever "Official Gaming Partner of MLB" and "Official
Entertainment Partner of MLB."
As an official sponsor of Major League Baseball, MGM Resorts
will domestically promote its brand and gaming options across MLB's
digital and broadcast platforms, including MLB Network, MLB.com,
the MLB At Bat app and additional fan engagement offerings to be
jointly developed.
MGM Resorts will be identified as an MLB-Authorized Gaming
Operator and utilize MLB's official statistics feed, on a
non-exclusive basis, throughout its digital and live domestic
sports gaming options. MLB will also make enhanced statistics
available to MGM on an exclusive basis. In addition, MGM Resorts
and MLB will work together on comprehensive responsible gaming
measures and work to protect the integrity of the game both on and
off the field.
"We are pleased to partner with MGM Resorts International, a
clear industry leader in the sports gaming area, to work together
on bringing innovative experiences to baseball fans and MGM
customers," said Baseball Commissioner Robert D. Manfred, Jr. "Our partnership with MGM
will help us navigate this evolving space responsibly, and we look
forward to the fan engagement opportunities ahead."
"We are excited to enter into this historic partnership with
MLB. We are thrilled to create a new one-of-a-kind fan experience
for baseball fans," said MGM Resorts Chairman and CEO Jim Murren. "Combining MGM Resorts' world class
entertainment and technology with MLB data will continue to
transform a rapidly changing industry. This partnership further
amplifies the significance of our GVC JV, firmly establishing MGM
Resorts and playMGM as the market leader in partnerships with
major professional sports leagues."
MLB intellectual property will appear in MGM advertising and
promotional campaigns. MGM also will broaden its commitment to
baseball by securing multiple MLB Club partnerships. MGM will have
a presence at MLB Jewel Events, including the All-Star Game and
World Series.
In Japan, MGM Resorts will be
an official partner at grassroots baseball events like the MLB Road
Show. An interactive fan experience that celebrates Major League
Baseball, MLB Road Show tours throughout Japan giving fans an opportunity to
participate in baseball activities including batting and pitching
cages, baserunning stations, virtual reality, and a baseball
museum.
About Major League Baseball
Major League Baseball
(MLB) is the most historic professional sports league in
the United States and consists of
30 member clubs in the U.S. and Canada, representing the highest level of
professional baseball. Major League Baseball is the best-attended
sport in North America, and since
2004, MLB has enjoyed its best-attended seasons in the history of
the game. Led by Commissioner Robert D.
Manfred, Jr., MLB currently features record levels of labor
peace, competitive balance and industry revenues, as well as the
most comprehensive drug-testing program in American professional
sports. MLB remains committed to making an impact in the
communities of the U.S., Canada
and throughout the world, perpetuating the sport's larger role in
society and permeating every facet of baseball's business,
marketing and community relations endeavors. With the continued
success of MLB Network and MLB digital platforms, MLB continues to
find innovative ways for its fans to enjoy America's National
Pastime and a truly global game. For more information on Major
League Baseball, visit www.MLB.com
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
28 unique hotel offerings including some of the most recognizable
resort brands in the industry. Expanding throughout the U.S. and
around the world, the company in 2018 opened MGM Springfield in
Massachusetts, MGM COTAI in
Macau, and the first
Bellagio-branded hotel in Shanghai. The 81,000 global employees of MGM
Resorts are proud of their company for being recognized as one of
FORTUNE® Magazine's World's Most Admired Companies®. For more
information visit us at www.mgmresorts.com.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including those described
in MGM Resorts' public filings with the SEC. MGM Resorts has
based forward-looking statements on management's current
expectations and assumptions and not on historical facts. Examples
of these statements include, but are not limited to, statements
regarding the expected benefits to be achieved as a result of the
partnership. Among the important factors that could cause actual
results to differ materially from those indicated in such
forward-looking statements include effects of economic conditions
and market conditions in the markets in which MGM Resorts operates
and competition with other destination travel locations
throughout the United States and the world, the design,
timing and costs of expansion projects, risks relating to
international operations, permits, licenses, financings, approvals
and other contingencies in connection with growth in new or
existing jurisdictions and additional risks and uncertainties
described in MGM Resorts' Form 10-K, Form 10-Q and Form
8-K reports (including all amendments to those reports). In
providing forward-looking statements, MGM Resorts is not
undertaking any duty or obligation to update these statements
publicly as a result of new information, future events or
otherwise, except as required by law. If MGM Resorts updates one or
more forward-looking statements, no inference should be drawn that
it will make additional updates with respect to those other
forward-looking statements.
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SOURCE MGM Resorts International