Burrow and Retailer to Work Together on
Healthy Lifestyle and Food Insecurity Initiatives
CINCINNATI, June 10,
2022 /PRNewswire/ -- Kroger Health, the healthcare
division of the Kroger Co., today announced professional
quarterback Joe Burrow will serve as
a Brand Ambassador promoting Kroger Health initiatives.
Burrow, a southeast Ohio
native, won the Heisman Trophy as college football's top player and
the College Football Playoff National Championship in 2020 and was
selected by the Bengals as the first overall pick in 2020. During
the 2021 NFL season, Burrow led the Bengals to the AFC Championship
and a Super Bowl appearance while setting franchise records for
passer rating, completion percentage and single game passing
yards.
Burrow's 2020 Heisman Trophy speech, in which he mentioned
poverty and hunger in southeast Ohio, drove significant donations to the
Athens County Food Pantry and led to the creation of the Joe Burrow
Hunger Relief Fund. The fund has amassed more than $1.3 million dollars since it was founded and
represents Burrow's continued effort to end food insecurity.
"As an athlete, I know the value of good nutrition and a healthy
lifestyle," said Burrow. "I am honored to work together with Kroger
to encourage families to make changes in their daily lives that can
lead to healthier lifestyles, while also increasing access to
nutritious foods for underserved communities. I look forward to
sharing these important messages to Bengals Nation."
Burrow's commitment aligns perfectly with Kroger's Zero Hunger |
Zero Waste social and environmental impact plan, to end food
insecurity and waste in the communities Kroger serves by 2025. In
2021, the company directed a total of $343
million in charitable giving to our communities, including
$199 million in food and funds for
hunger relief. Through our Zero Hunger | Zero Waste Food Rescue
program, our associates recovered 94 million pounds of surplus food
from company-operated facilities, for a total of nearly 500 million
meals for our communities.
"At Kroger, Our Purpose is to Feed the Human Spirit™ and our
vision is to help people live healthier lives," said Colleen Lindholz, President of Kroger Health.
"With Joe's commitment to ending hunger in his home area of
southeast Ohio, this is a natural
collaboration for us and will help to improve the health and
wellness of thousands in our communities. We are thrilled to have
Joe as a member of our Kroger Health team and applaud his support
and commitment to our Cincinnati
community. Together we can continue our shared commitment to
promote and support healthier lifestyles."
About Kroger Health:
Kroger Health, the healthcare
division of The Kroger Co., is one of America's leading retail
healthcare organizations, with over 2,200 pharmacies and
220 clinics in 35 states serving more than 14 million
customers. Our team of 22,000 healthcare practitioners - from
pharmacists and nurse practitioners, to dietitians and technicians
– are committed to helping people live healthier lives. We believe
in practicing at the top of our licenses and enabling "food as
medicine" to help prevent or manage certain diseases. We are
dedicated to providing testing and wellness services to help
Americans combat the COVID-19 crisis. For more information, visit
https://www.krogerhealth.com.
About The Kroger Co.
At The Kroger Co.
(NYSE: KR), we are Fresh for Everyone™ and dedicated to our
Purpose: To Feed the Human Spirit®. We are, across our family
of companies, nearly half a million associates who serve over 11
million customers daily through a seamless shopping experience
under a variety of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025.
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SOURCE The Kroger Co.