BATTLE CREEK, Mich.,
Nov. 14, 2019 /PRNewswire/ --
Everyone's game day snack spread is about to get a whole lot
sweeter, as Pop-Tarts® announces its Big Game
advertising debut February 2,
2020.
Traditionally a time for wings, pizza and dips, Pop-Tarts
will look to intercept football fans appetites on one of the
biggest snacking days of the year. The Big Game provides an
audience of elite snackers a taste of what the brand has in store
whether they enjoy their Pop-Tarts toasted, frozen or right
out of the foil.
"There's no bigger stage for brands than the Big Game," said
Philipp Schaffer, senior director of
marketing, Pop-Tarts. "And since this will be our first-time
advertising during this must-watch event, we wanted to be the first
to announce that the Pop-Tarts brand will be there."
Since Big Game conversations will be 'heating up' prior to
halftime, it's only natural the brand known for delicious, flaky
toaster pastries will air its Big Game commercial right before the
first half's two-minute warning.
Pop-Tarts creative agency, MRY, will create the :30 commercial.
For more information on the commercial and new products,
follow Pop-Tarts on Facebook, Twitter and
Instagram.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight
the world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks
and convenience foods like cereal and frozen foods. Kellogg brands
are beloved in markets around the world. We are also a company with
Heart & Soul, committed to creating Better Days for 3
billion people by the end of 2030 through our Kellogg's® Better
Days global purpose platform. Visit www.KelloggCompany.com
or www.OpenforBreakfast.com.
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SOURCE Kellogg Company