Latest innovations build on seamless,
sophisticated optimization options to surface granular insights to
maximize efficiency and effectiveness
NEW
YORK, Nov. 10, 2022 /PRNewswire/ -- Innovid
Corp. (NYSE: CTV), an independent advertising platform for
delivery, personalization and measurement of converged TV across
linear, Connected TV (CTV) and digital, today announced new,
advanced features for intelligent creative optimization and
granular insights. Providing advertisers and marketers the tools
necessary to improve efficiency and performance in real-time across
CTV, video and display.
"At this moment efficiency is a top priority. Marketers know
their campaigns sit on a sea of data, but need automated solutions
that allow them to access and activate it at scale," said
Dan Mouradian, VP Global Client
Solutions at Innovid."As an industry, we've done a good job
streamlining the setup and personalization process, but the ability
to implement complex learnings in real-time has lagged behind. With
these further advancements, we're primed to deliver a new
generation of always-on intelligence to marketers."
These new additions to Innovid's auto optimization technology
work by intelligently adjusting the rotation of ad creatives based
on various controls, methodologies and metrics in real-time– all
while surfacing deeper insights on creative down to each individual
element's performance. With these new features, advertisers and
marketers unlock the ability to:
- Confidently optimize against consistent results by using
statistical significance to remove any fear of sample size
error.
- Implement multivariate testing to make in-flight changes based
on the elements that make up your creative and discover which
combinations drive peak performance to inform future planning.
- Accommodate for both short and long tail success by optimizing
against multiple winners that achieve conclusive results, not the
first over the finish line.
"Innovid's Auto Optimization enables algorithmic decisioning to
constantly iterate for the KPIs you care most about," said
Steve Murray, Director Performance
Marketing, MarTech, & Analytics at Verizon. "Simply activated
but highly customizable, Innovid is providing the technology needed
to make everyday enhancements a reality."
These advancements bring a more complex approach to
optimization, while maintaining simple, hands-off activation across
CTV, video, and display. With a data-backed approach to confirming
relevant results, marketers secure in the moment improvements and
future learnings revealed through direct consumer behavior. Deep
multivariate testing and reporting uncovers granular creative
insights and what elements help achieve their campaign's goals,
creating an always-improving ecosystem where marketers can maximize
both efficiency and effectiveness in tandem.
To learn more about Innovid's latest optimization capabilities,
contact solutions@innovid.com.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization,
measurement, and outcomes across linear, connected TV (CTV) and
digital for the world's largest brands. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid serves a global client
base through offices across the Americas, Europe, and Asia
Pacific. To learn more, visit innovid.com or follow us
on LinkedIn or Twitter.
Press Contact:
Chris Harihar
chris@crenshawcomm.com
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SOURCE INNOVID