Orange Apron Media further differentiates its
retail media network with Pentaleap's sponsored products
technology, boasting increased ad relevance, a superior shopping
experience and an improved advertiser ROAS.
NEW YORK, Sept. 3, 2024 /PRNewswire/ -- Pentaleap Inc., a
leader in retail media technology, and Orange Apron Media proudly
announce an innovative partnership designed to further elevate The
Home Depot's retail media network. This collaboration will provide
a superior shopping experience and enhanced Return on Ad Spend for
advertisers.
Bringing Suppliers Closer to Customers
Melanie Babcock, Vice President
of Orange Apron Media and Monetization at The Home Depot, comments,
"We are excited to partner with Pentaleap to boost the performance
of sponsored products, bringing the right suppliers closer to the
customers and the point of purchase."
Aligning Ads with Shopper Needs
Since incorporating Pentaleap's platform into its sponsored
products strategy, The Home Depot has delivered ads that align more
closely with shopper needs, increasing relevancy during the home
improvement journey. These ads highlight the right products at the
right time so that customers find exactly what they need. "By
integrating sponsored products with the intelligence that powers
our site's relevancy, we ensure our advertisements are tailored to
our shoppers. This approach boosts both customer satisfaction and
advertiser experience," stated Babcock.
Advertisers have already observed a notable uptick in returns on
ad spend, driven by the desire to provide the best experience and
offerings for suppliers and brands looking to advertise with the
retailer, Orange Apron Media is excited about the opportunity this
partnership brings their partners.
Sponsored Products, Powered by Pentaleap
The Home Depot's sponsored products advertising results are
enhanced by Pentaleap's Fluid Relevancy Engine, which dynamically
positions ads to the right customers at the right time, utilizing
an algorithm that processes extensive contextual data.
"The Home Depot's achievements are impressive and align with the
results we've seen across our client portfolio. We are thrilled to
support this global brand with technology that not only increases
ad relevance but also enhances the shopping experience and improves
advertiser ROAS," said Andreas
Reiffen, CEO of Pentaleap.
About Pentaleap, Inc
Pentaleap is leading retail media towards an open, efficient
ecosystem. Its modular retail media platform delivers stellar
shopping experiences, makes advertisers happy, and drives hundreds
of millions in revenue for world-class retail media networks like
Staples, The Home Depot and Pague Menos. For more information,
visit www.pentaleap.com.
Contact:
Press@pentaleap.com
About The Home Depot
The Home Depot is the world's largest home improvement specialty
retailer. At the end of the second quarter of fiscal 2024, the
company operated a total of 2,340 retail stores and over 760
branches across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The Company employs over 465,000
associates. The Home Depot's stock is traded on the New York Stock
Exchange (NYSE: HD) and is included in the Dow Jones industrial
average and Standard & Poor's 500 index.
Contact:
Tyler Pelfrey,
Manager Brand Communications – The
Home Depot
tyler_pelfrey@homedepot.com
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