Grove Collaborative Furthers Retail Expansion with Entry Into Harris Teeter and H-E-B, Reaching Milestone of More Than 4,000 Total Retail Stores
October 19 2022 - 8:31AM
Business Wire
Leading sustainable CPG company’s plastic-free
household products are now available on shelves at 4,000+ stores
across several national retailers
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corp, today announced the latest entrance of Grove Co.,
its flagship home care brand, into two additional retailers’ stores
and digital sites – Harris Teeter and H-E-B – bringing the brand’s
retail footprint to more than 4,000 stores.
This expansion is the latest in a series of growth landmarks for
the distribution of the Company’s Grove Co. brand, following its
recent expansions into CVS, Kohl’s, Meijer and Giant Eagle, as well
as recently doubling its product assortment at Target. Grove Co.’s
planet-friendly hand soaps and hand soap dispensers are now
available in select H-E-B stores, while its full cross-category
product offering, ranging from cleaners, dish soaps and hand soaps,
may now be found in select Harris Teeter stores.
“Our ability to grow the Grove Co. distribution footprint across
the United States, and having our products now available in more
than 4,000 stores, is an incredible achievement in making
plastic-free products available to the large number of customers
interested in reducing their environmental footprint,” said Stuart
Landesberg, co-founder and CEO of Grove Collaborative. “Our
increased presence in retail stores exposes our brand and products
to more customers, and the more people we can reach, the more
progress we make in leading the CPG industry out of its reliance on
plastic packaging. We know that consumers want to make sustainable
choices, and this latest expansion into Harris Teeter and H-E-B is
a testament to our ability to make those choices readily
available.”
Grove continues to push retail expansion as part of the
Company’s omni-channel strategy, as it sees significant long-term
opportunity for the business and the sustainable CPG category. With
a growing presence in retail through its partnerships with national
retailers, the Company continues to extend accessibility to its
high-performing and sustainably packaged products, while growing
its brand awareness. An assortment of Grove Co.’s planet-friendly
and consumer-friendly products will be available in select Harris
Teeter and H-E-B stores and on their websites.
About Grove Collaborative Holdings,
Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings Inc. (NYSE: GROV) (“Grove”) is transforming consumer
products into a positive force for human and environmental good.
Driven by the belief that sustainability is the only future, Grove
creates and curates more than 150 high-performing eco-friendly
brands of household cleaning, personal care, laundry, clean beauty,
baby and pet care products serving millions of households across
the U.S. each year. With a flexible monthly delivery model and
access to knowledgeable Grove Guides, Grove makes it easy for
everyone to build sustainable routines.
Every product Grove offers — from its flagship brand of
sustainable home care essentials, Grove Co., plastic-free, vegan
personal care line, Peach Not Plastic, and zero-waste pet care
brand, Good Fur, to its exceptional third-party brands — has been
vetted against Grove’s strict standards to be beautifully
effective, supportive of healthy habits, ethically produced and
cruelty-free. Grove Collaborative is a public benefit corporation
on a mission to move Beyond Plastic™ and in 2021, entered physical
retail for the first time at Target stores nationwide Grove is the
first plastic neutral retailer in the world and is committed to
being 100% plastic-free by 2025.
For more information, visit www.grove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221019005030/en/
Investors Alexis Tessier ir@grove.co
Media ICR Inc. GrovePR@icrinc.com
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