UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of December, 2024

Commission File Number: 001-39477

GLOBAL BLUE GROUP HOLDING AG

(Translation of registrant’s name into English)


Zürichstrasse 38, 8306 Brüttisellen, Switzerland
+41 22 363 77 40
(Address of principal executive office)



Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒
Form 40-F





INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K

On December 6, 2024, Global Blue Group Holding AG (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing a business update on the worldwide Tax Free Shopping growth across Continental Europe and Asia Pacific.



INCORPORATION BY REFERENCE

This Report on Form 6-K and the exhibit hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (333-267850, 333-274233, 333-280087 and 333-282068) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.



EXHIBIT INDEX




SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.




GLOBAL BLUE GROUP HOLDING AG

Date: December 6, 2024By: /s/ Jacques Stern
Name: Jacques Stern
Title: Chief Executive Officer



Global Blue Releases the Monthly Tax Free Shopping Business Update for November 2024 Signy, Switzerland, December 6, 2024 • New data from Global Blue reveals that the worldwide growth in Tax Free Shopping is positive across Continental Europe and Asia Pacific: Issued Sales in Store like-for-like year-on-year performance reached +21%1 in November 2024. A sustained performance in Continental Europe for international shopping In Continental Europe, the issued Sales in Store increased by +16%1 in November 2024 vs. last year, slightly ahead of October growth (+12%1). This growth was led by a +19%1 increase in the number of shoppers and was slightly impacted by a softening of -3%1 in the average spend per shopper, as a result of an overall inflation slowdown. When examining origin markets, GCC shopper Tax Free Spend led the way at +33%1 vs. last year, followed by US shoppers at +20%1. Regarding destination markets, November showed a solid performance in Spain and Italy at +20%1, and France at +12%1. A solid Tax Free Spend performance in Asia Pacific In Asia Pacific, the issued Sales in Store growth reached +30%1 in November 2024, in line with October 2024 (+29%1), led by a +31%1 increase in the number of shoppers and a -1%1 decrease in the average spend per shopper. When examining origin markets, the positive momentum in issued Sales in Store growth continued across most nationalities. Mainland Chinese Tax Free Spend led with a +54%1 increase, driven by a +84%1 rise in the number of shoppers. Hong Kong and Taiwan Tax Free Spend experienced a rise of +9%1 vs. last year while North East Asia Tax Free Spend softened by -4%1 vs. last year. Regarding destination markets, November showed a strong performance across destinations, with South Korea at +48%1, Japan at +34%1, and Singapore at +8%1. 1 Growth rate variation year-on-year (2024 vs. the same period in 2023)

 
Worldwide Year-on-Year Growth Rate (2024 vs. 2023) Worldwide Recovery Rate (versus 2019) Issued SIS L/L Year-on- Year Growth Destination market weight in Issued SIS 2023 November 2024 October 2024 September 2024 CY Q3 2024 CY Q2 2024 CY Q1 2024 France 19% +12% +10% +7% +2% +10% +11% Ita ly 17% +20% +15% +17% +16% +22% +29% Spain 11% +20% +21% +24% +24% +33% +32% Germany 6% +6% -5% -3% +5% +2% +6% Other countries 18% +16% +11% +7% +10% +21% +16% Total Continental Europe 71% +16% +12% +11% +11% +19% +19% Japan 18% +34% +32% +23% +57% +172% +137% Singapore 8% +8% +16% -2% -3% -1% 25% South Korea 2% +48% +42% +45% +42% +60% 110% Total Asia Pacific 28% +30% +29% +19% +40% +109% 97% Total Latin America 1% +34% +32% +19% +23% -2% +9% Total worldwide 100% +21% +17% +13% +19% +41% 40% Issued SIS L/L recovery (in % of 2019) Destination market weight in Issued SIS 2019 November 2024 October 2024 September 2024 CY Q3 2024 CY Q2 2024 CY Q1 2024 France 16% 154% 150% 158% 144% 164% 165% Ita ly 17% 147% 144% 155% 146% 156% 123% Spain 10% 171% 158% 169% 161% 164% 151% Germany 9% 79% 66% 79% 75% 80% 65% Other countries 19% 134% 121% 127% 126% 132% 126% Total Continental Europe 71% 138% 131% 141% 133% 143% 128% Japan 14% 296% 293% 243% 290% 327% 232% Singapore 11% 86% 87% 74% 81% 92% 92% South Korea 3% 173% 163% 163% 162% 158% 125% Total Asia Pacific 28% 198% 191% 162% 186% 226% 166% Total Latin America 1% 110% 132% 142% 104% 101% 94% Total worldwide 100% 155% 146% 146% 145% 165% 140%

 
APPENDIX GLOSSARY - European Non-EU countries include: Shoppers who can reach destination by land transportation or less than a two hour flight. Ex: Swiss, British, Ukraine etc. - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - North East Asia countries includes: Japan, South Korea - South East Asia countries includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance. With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions. With over 2,000 employees, Global Blue generated €28bn Sales in Store and €422M revenue in FY 2023/24. Global Blue is listed on the New York Stock Exchange. For more information, please visit www.globalblue.com Global Blue Monthly Intelligence Briefing, November 2024, Source: Global Blue

 
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