ADDING MULTIMEDIA Nature Valley Collaborates with Daveed Diggs to Remake “I’m Gonna Be (500 Miles)” to Celebrate Restor...
January 11 2021 - 12:50PM
Business Wire
Grammy and Tony Award Winner Daveed Diggs
Performs the Inspirational Anthem, Reminding People to Get Outdoors
and Enjoy Nature
Nature Valley and the National Park Foundation (NPF) announced
today the completion of a three-year project to restore access to
10,000 miles of national park trails, which is equivalent to flying
from New York City to Sydney. To celebrate the occasion, Nature
Valley has remade the undeniably infectious 80’s hit song, “I’m
Gonna Be (500 Miles)” by The Proclaimers and partnered with Grammy
and Tony Award-winning music talent Daveed Diggs to perform the
anthem.
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Nature Valley teams up with Daveed Diggs
to celebrate restoring access to 10,000 miles of national park
trails (Photo: Business Wire)
The 2021 remake of “I’m Gonna Be (500 Miles)” pays homage to
Nature Valley’s impact by rewriting the lyrics to proudly exclaim:
But we restored 10,000 miles, and we’ll restore 10,000 more. Nature
Valley made these trails accessible so go explore. The remake is
meant to encourage people to get outdoors and explore while also
serving as Nature Valley’s rallying call to restore access to more
miles.
“I love spending time in the outdoors so when Nature Valley
approached me to remake this catchy tune as a fun way to encourage
people go outside, I jumped at the chance,” said Daveed Diggs. “I
love to visit our national parks, so I hope this leads to more
people safely hitting the trails this year.”
Nature Valley believes that nature brings out the best in all of
us and everyone should be able to access and enjoy the rejuvenating
benefits of nature, which is why the brand is extending its
partnership with the National Park Foundation for an additional
three years. With the first chapter complete, Nature Valley has
committed an additional $3 million to restore access to 10,000 more
miles of trails and to support outdoor exploration grants.
“Connecting people to nature is at the heart of the Nature
Valley brand,” said Kristin Atherton, brand experience director,
Snacks & Natural/Organic. “We are delighted that these restored
trails will enable more people to find solace or recharge in
America’s treasured national parks and we hope the catchy remake of
‘I’m Gonna Be (500 Miles)’ inspires more people to visit a park,
get outside and explore.”
Over the last several years, Nature Valley and the National Park
Foundation have together supported service corps crews that are
removing invasive species, clearing corridors, repairing
structures, building boardwalks, and managing other repair projects
to make these iconic and beloved places more accessible to
visitors. To date, this partnership has helped restore trails in 19
parks across 16 states.
“From admiring wildlife and landscapes, to connecting with
history and culture, trails are such important and memorable
elements of a national park experience for the 330 million people
that visit each year,” said Will Shafroth, president and CEO of the
National Park Foundation. “Thanks to Nature Valley’s support, we’re
making it possible for visitors to explore even more as we continue
our work together for the benefit of parks and people.”
To view the “I’m Gonna Be (500 Miles)” remake music video and to
access the complete list of National Park locations with restored
trails please visit www.naturevalley.com/nationalparks or
@Nature_Valley on Instagram.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About Nature Valley
Nature Valley believes that nature brings out the best in all of
us. That’s why the brand continually strives to connect people to
nature not only through Nature Valley bars, but also outdoor
experiences. Nature Valley bars offer wholesome, real ingredients
like whole grain oats and power-packed peanuts, almonds and nut
butters that deliver energy fueled by nature. Nature Valley is a
proud partner of the National Park Foundation and The National Park
Conservation Association. As creator of the granola bar category in
1975, Nature Valley offers a wide variety of products across bars,
snacks and granola selling 3.6 billion granola bars worldwide each
year.
About the National Park Foundation
The National Park Foundation is the official charity of
America’s national parks and nonprofit partner to the National Park
Service. Chartered by Congress in 1967, the National Park
Foundation raises private funds to help protect more than 84
million acres of national parks through critical conservation and
preservation efforts and connect all Americans with their
incomparable natural landscapes, vibrant culture, and rich history.
Find out more and become a part of the national park community at
www.nationalparks.org.
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General Mills Corporate Communications Susie Newsham
763-764-6364
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