GameStop survey reveals 100 percent of
respondents still seeking the perfect gifts
Six in 10 need gift ideas for their loved
ones
Today, GameStop released the results of its last-minute holiday
shopping survey revealing that 100 percent of respondents have not
completed their holiday shopping despite having just 16 hours
remaining before Dec. 25. The survey, fielded Dec. 20 and 21, found
that, of 400 respondents, almost half (49%) had completed less than
50 percent of their shopping and 22 percent had not even started
the process.
“While last-minute shopping happens every year, this year seems
particularly frantic with more than half of shoppers even unsure of
what to buy for their loved ones,” said Frank Hamlin, chief
marketing officer at GameStop. “Part of our job is helping folks
figure out great gift ideas for everyone on their list. Knowing
that electronics, video games and accessories are the most
wished-for items every year, we have something for everyone and we
can assist frenzied shoppers in finding just the right thing for
their special ‘someones’.”
According to the GameStop survey, lack of time and money were
the leading causes of unfinished holiday shopping. While 33 percent
have not had the time to shop, a full 38 percent cited “cash flow”
as the reason they have not wrapped up their gift-buying tasks.
Difficulty finding the right gift is also contributing to the
last-minute holiday rush, with six in ten respondents admitting to
uncertainty about what to get their loved ones. Other survey
findings include:
- Helping Santa’s Helpers: 19
percent of respondents believe the only way to complete their
holiday shopping is to produce a clone of themselves; 16 percent
believe coffee will help them get the job done; eight percent need
an expert to consult with them on the best gift ideas.
- Let’s Make a Deal: More than
one-third of shoppers (35 percent) are still looking for good deals
and offers to stretch their holiday budgets to cover everyone on
their lists.
- That Awkward Moment When You Have No
Clue: Almost one-third of respondents (32 percent) had some but
not all the gift ideas needed for everyone on their list, while 11
percent were “clueless” about what to buy.
- Say Uncle: Some respondents are
so far behind on their shopping, they are considering giving up and
simply skipping the holidays this year (16 percent).
- Consider it a Gift “Starter
Kit:” If they are unable to come up with any other ideas, 17
percent of respondents are considering giving their loved ones gift
cards or cash.
Gift certificates or cash may be enthusiastically received by
the kids on most holiday shopping lists. According to the survey,
one-fourth of respondents (25 percent) admitted that in the past,
gift cards or cash may have been better choices than the items they
selected for children’s gifts. Complaints shoppers often hear about
gifts they purchase for kids, include:
- It is not what the child wanted or it
is the wrong color or model (19 percent)
- Children’s siblings or friends received
more gifts than they did (15 percent)
- It is missing the accessories, such as
batteries or headphones (12 percent)
- It is not “cool” anymore (12
percent)
Stretching Holiday Shopping Dollars
While almost two-fifths of shoppers (38 percent) blame cash-flow
for putting a damper on their holiday gift quest, savvy shoppers
have figured out clever ways to stretch their shopping dollars. For
example, many shoppers are purchasing pre-owned, high-ticket
electronics and leveraging electronics trade-in programs to
maximize their holiday budgets. In addition, shoppers are taking
advantage of loyalty programs to learn about special offers and
earn additional discounts.
“To help shoppers stay within their gifting budgets, GameStop
offers a wide selection of pre-owned smartphones, tablets, games,
accessories and more,” said Hamlin. “Plus, shoppers can trade in
any one of thousands of unused games, electronics and devices to
receive cash or credit to give them the extra buying power they
need to finish their holiday shopping.”
“I encourage cash-strapped shoppers who are scrambling to buy
last-minute gifts to join the tens of thousands of other shoppers
who already have taken advantage of these options this season,” he
said.
Customers looking to take advantage of more great offers to help
with their holiday shopping can do so by applying for the GameStop
PowerUp Rewards credit card. The card provides cardholders with
convenience and benefits exclusive to account holders that both
gamers and parents can appreciate – including with online
purchases. PowerUp Rewards Pro members will receive a one-time
award of 15,000 bonus points, and PowerUp Rewards Basic members
will receive a one-time award of 5,000 bonus points with the first
credit card transaction.
For inspiration for gift ideas, visit a local GameStop store
location or the Holiday Hub at www.GameStop.com/Holiday-Hub.
TheGameStop Holiday Hub brings all the very best products, a host
of deals, and interactive tools together in one spot to make
shopping for family, friends, and even yourself, simpler.
Methodology
This survey was commissioned and conducted by GameStop and
research partner Survata. It was fielded on Dec. 20, 2014. A total
of 400 responders, between the ages of 18 and 54, participated in
the online survey.
About GameStop
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 14
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; and www.buymytronics.com, an online
consumer electronics trade-in platform. In addition, our Technology
Brands segment includes our Simply Mac, Spring Mobile and Cricket
stores. Simply Mac, www.simplymac.com, operates 46 stores, selling
the full line of Apple products, including laptops, tablets,
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 311 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com, offers
pre-paid wireless services, devices and related accessories. We
operate 51 Cricket stores in select markets throughout the United
States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @
www.twitter.com/GameStop and find GameStop on Facebook @
www.facebook.com/GameStop.
GameStop PowerUp Rewards Credit Card accounts are offered by
Comenity Capital Bank.
*Selection may vary by store. While supplies last. No dealers.
GameStop, Inc. reserves the right to cancel, terminate, modify or
suspend the offer for any reason without notice. Offer good in the
United States, Puerto Rico, and Guam only. Void where prohibited.
iPhone®, iPad®, and iPod® (including images thereof) are registered
trademarks of Apple Inc. GameStop is not affiliated with or
endorsed by Apple Inc. © 2014 GameStop, Inc.
Jackie SmithGameStop
Corp.817-722-7520jackiesmith@gamestop.com
GameStop (NYSE:GME)
Historical Stock Chart
From Jun 2024 to Jul 2024
GameStop (NYSE:GME)
Historical Stock Chart
From Jul 2023 to Jul 2024