LAS VEGAS, Sept. 8, 2014 /PRNewswire/ -- One store, one
stop, one retail destination for gaming, wireless and entertainment
technology. Today, Cricket Wireless and GameStop Corp. (NYSE: GME),
a family of specialty retail brands that makes customers' favorite technologies affordable
and simple, announced a new strategic retail relationship that will
offer Cricket Wireless' no-annual contract service in more than
2,800 GameStop U.S. store locations.
After a successful trial in select markets, the two national
brands have come together to offer value conscious customers the
latest wireless/mobile, video game and entertainment technology
they want at a great value.
Starting next month, GameStop will begin selling Cricket
Wireless no-annual contract service and the latest smartphone
devices and accessories. Both companies expect the phased
rollout to be completed by the end of October.
"GameStop is committed to providing our customers the greatest
value and service to meet all their video game, technology and now
wireless needs," said Tony Bartel,
president of GameStop. "By offering Cricket Wireless service in our
stores, we provide yet another great offering for our customers to
get their favorite technology simply and affordably."
The uniqueness of the strategic relationship builds on the
strengths and benefits of both retailers. Cricket Wireless delivers
customers value with a 4G network covering more than 98% of
Americans, more 4G LTE coverage than Sprint, Boost, T-Mobile and
MetroPCS, and plans starting at $35 a
month after $5 AutoPay* credit with
taxes and fees included.
"Cricket Wireless' collaboration with GameStop accelerates our
retail footprint across the U.S., solidifying our position as a
national player," said Jennifer Van Buskirk, president of Cricket
Wireless. "We are proud to join forces with GameStop and serve even
more customers across the country with our affordable no-annual
contract wireless service on a fast, reliable and nationwide 4G LTE
network covering more than 300 million Americans."
GameStop delivers an industry leading buy-sell-trade program
that offers customers a way to have more money to spend on games,
accessories and more. Customers will be able to sell GameStop their
existing phones, video games systems, and other electronic devices
to save big on the purchase of a new Cricket phone – customers will
have more money to spend on other products inside GameStop
stores.
Cricket and GameStop both offer unique loyalty programs in the
prepaid and gaming industry—further delivering on the promise to
provide great value to customers. Cricket Rewards offers customers
who stay with Cricket for a year a $50 device credit that can be used to get a free
phone. GameStop's PowerUp Rewards program offers members
discounts and more trade value on pre-owned products and the
opportunity to collect points that can be redeemed for unique
experiences and exclusive, one-of-a-kind swag. The Cricket
and GameStop relationship unlocks exciting and unique rewards
possibilities for the future - amazing offers, new ways to save,
exclusive extras and more.
To help create excitement around this news, Cricket Wireless has
utilized the latest in 3D and virtual reality technology to create
an interactive video game demonstrating how GameStop customers can
experience the simplicity, value and power behind Cricket Wireless
services. The video game will debut tomorrow at "CTIA Super
Mobility Week," within the Cricket Wireless booth in the "Connected
Life" area of the showroom. Customers are invited to stop by and
test their video game skills as they journey through the rendered
virtual reality experience of its planned footprint within GameStop
stores.
To find the GameStop store nearest you visit www.gamestop.com.
To check out the new Cricket, all the current
promotions or find a store near you, visit www.cricketwireless.com
and connect with us on Facebook at facebook.com/cricketnation and
Twitter at twitter.com/Cricketnation.
About Cricket Wireless
Cricket is bringing consumers
more value with a simple, friendly, and reliable nationwide
wireless experience with no annual contract. The power of
Cricket is our nationwide 4G LTE network that covers more than 300
million people; easy and affordable unlimited plans with taxes and
fees included; annual loyalty rewards; and a great selection of
phones customers love. Cricket, Something to Smile
About. Cricket is a subsidiary of AT&T Inc. Coverage
not available everywhere.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a
Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel
video game, consumer electronics and wireless services retailer.
GameStop operates more than 6,600 stores across 15 countries. The
company's consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading
browser-based game site; Game Informer® magazine, the world's
leading print and digital video game publication; and
www.buymytronics.com, an online consumer electronics trade-in
platform. In addition, our Technology Brands segment includes our
Simply Mac, Spring Mobile and Cricket stores. Simply Mac,
www.simplymac.com, operates 33 stores, selling the full line of
Apple products, including laptops, tablets, smartphones and
offering Apple certified warranty and repair services. Spring
Mobile, http://springmobile.com, sells post-paid AT&T services
and wireless products through its 238 AT&T branded stores.
Cricket Wireless, www.cricketwireless.com, is a new AT&T brand
offering pre-paid wireless services, devices and related
accessories. We operate 48 Cricket stores in select markets
throughout the United States.
General information on GameStop Corp. can be obtained at the
company's corporate website http://news.gamestop.com/. Follow
GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on
Facebook @ www.facebook.com/GameStop.
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SOURCE Cricket Wireless