Maximum Effort Channel, a Partnership Between Fubo and Ryan Reynolds’ Maximum Effort, Premieres Today With Slate of Original and Licensed Content
June 20 2023 - 9:00AM
Business Wire
Maximum Effort Channel will be a place where
brand innovation thrives - offering first of its kind commercial
opportunities.
Maximum Effort Channel, a partnership between FuboTV Inc. (NYSE:
FUBO), the leading sports-first live TV streaming platform, and
Ryan Reynolds’ Maximum Effort, will go live in the U.S. today.
This press release features multimedia. View
the full release here:
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Maximum Effort Channel, is home to original and classic TV and
movies – as well as some surprising content breaks - made for
maximum comfort. The linear channel, which has been curated by
Reynolds and the Maximum Effort team as a “calming antidote to the
dumpster fire of our world,” launches with Bedtime Stories with
Ryan, airing Tuesdays and Thursdays at 7:00 p.m. ET.
Autodesk, a leader in design and make software, has signed on as
the show’s Official Imagination Sponsor. Bedtime Stories with Ryan
will be designed and made using Autodesk’s platform, which helps
creatives and innovators - as well as architects, engineers,
students and more - to make anything.
A minimum of four more originals will debut in the coming
months. The channel will also roll out non-traditional content
breaks, with partners like Autodesk, Betty Buzz and Mint Mobile,
designed to make every minute spent on the channel as entertaining
as possible.
Maximum Effort Channel programming will also include licensed
content such as Absolutely Fabulous, ALF, The Carol Burnett Show,
Extras (UK), Fifteen, Kids in the Hall, Mad TV, The Office (UK),
Sports Night and Two Guys A Girl and A Pizza Place.
Maximum Effort Channel is available to watch on Fubo as well as
Amazon Freevee, LG Channels, Plex, Sling Freestream, Tubi, VIDAA,
VIZIO Watchfree+ and Xumo Play.
“I never dreamt I would be able to channel my inner Brandon
Tartikoff into an actual TV channel so we at Maximum Effort want to
make the most of this,” commented Maximum Effort Co-founder Ryan
Reynolds. ”We believe Fubo occupies the perfect sweet spot between
streaming and cable so we’re very grateful for the partnership with
Fubo. The Maximum Effort Channel will try to open the Overton
window when it comes to both programming and advertising, but do it
in the most gentle, entertaining way possible.”
“We are so proud to launch the Maximum Effort Channel with our
partners Ryan Reynolds and Maximum Effort,” said Fubo Co-founder
and CEO David Gandler. “Together, we intend to deliver to consumers
and advertisers a truly unique content experience that captures
Ryan’s vision of joyful entertainment and that is broadly
distributed. I want to congratulate all of the teams at Maximum
Effort and Fubo, led by Pamela Duckworth at Fubo Studios, who have
successfully brought the Maximum Effort Channel to life.”
Maximum Effort Channel is part of a multi-year partnership with
Fubo and Maximum Effort that includes an exclusive first-look for
unscripted TV series as well as a blind scripted deal. Maximum
Effort Productions, a production company co-founded by Ryan
Reynolds and George Dewey in 2018, has been granted creative
control over the channel's content. Since launching, Reynolds’
banner has an impressive creative track record which includes the
Deadpool movies, Free Guy, The Adam Project and the unscripted show
Welcome to Wrexham.
About Fubo
With a mission to build the world’s leading global live TV
streaming platform with the greatest breadth of premium content and
interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the
industry’s current TV model. The company operates Fubo in the U.S.,
Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product
that aggregates more than 175 live sports, news and entertainment
networks and is the only live TV streaming platform with every
Nielsen-rated sports channel (source: Nielsen Total Viewers, 2022).
Leveraging Fubo’s proprietary data and technology platform
optimized for live TV and sports viewership, subscribers can engage
with the content they are watching through interactive product
features like FanView, an in-video experience showcasing live game,
team and player stats and scores in real time. Fubo was also the
first virtual MVPD to enable simultaneous viewing of up to four
live channels (Multiview on Apple TV) as well the first to stream
in 4K HDR.
Ranked #1 in Customer Satisfaction among Live TV Streaming
Providers by J.D. Power (2022), Fubo has been called “a force in
sports streaming” by Forbes, “the best streaming service for sports
aficionados” by Tom’s Guide and was heralded by CNET for its “ease
of use.” Learn more at https://fubo.tv.
About Maximum Effort
Maximum Effort makes movies, TV series, content and cocktails
for the personal amusement of Hollywood Star Ryan Reynolds. We
occasionally share them with the general public. Producers of the
Deadpool films, Free Guy, The Adam Project and Welcome to
Wrexham.
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Media
Jennifer L. Press, Fubo jpress@fubo.tv
Bianca Illion, Fubo billion@fubo.tv
Molly Alves, Maximum Effort mollya@maximumeffort.com
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