The Kidney Kid Corporate Responsibility
Program to reach more children and their families to promote kidney
health in Malaysia
Fresenius Medical Care, the world’s leading provider of products
and services for individuals with renal diseases, today signed a
memorandum of understanding (MoU) with the National Kidney
Foundation (NKF) Malaysia, to work together in promoting kidney
health and the prevention of chronic kidney disease amongst
children and their families in Malaysia. The organizations will
leverage Fresenius Medical Care’s international Corporate Social
Responsibility (CSR) initiative, The Kidney Kid, to provide
education and entertainment about kidney health to children and
their carers.
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Fresenius Medical Care today signed a
memorandum of understanding (MoU) with the National Kidney
Foundation Malaysia, to work together in promoting kidney health
and the prevention of chronic kidney disease amongst children and
their families in Malaysia. (Photo: Business Wire)
The Kidney Kid was first launched in Asia Pacific on World
Kidney Day in 2017 and has now grown to become a global success
story that is bridging the gap to better kidney health knowledge
and behaviors. As a comprehensive ‘edutainment’ (education +
entertainment) program, the colorful superhero is on a mission to
help children learn more about their ‘super organs’, the kidneys,
through a series of exciting adventures. Aimed at children aged 6
to 12 years old, The Kidney Kid resources are available to
children, parents and teachers across comics, activities, games and
videos through a game app and website, as well as print materials.
The resources help children to learn how to keep their kidneys
healthy while having fun in a group with their teachers or
carers.
Kicking off in October this year, Fresenius Medical Care and NKF
Malaysia will embark on a wide range of activities that include
collaborating with schools and institutes to activate The Kidney
Kid initiative with the overarching message of preventing chronic
kidney disease (CKD). The partnership comes as a result of the
growing number of kidney failure cases and the urgent need to
educate Malaysians about prevention from an early age.
“The Kidney Kid represents Fresenius Medical Care’s commitment
to building awareness of kidney health and assisting prevention of
CKD in the diverse communities we serve. Through this initiative,
we have already reached over 60,000 children with our on-site
events across the Asia Pacific region, and are now reaching more
children globally. The superhero’s impact has been amplified
through extensive media coverage, internet and social media
presence. Importantly, by communicating health information through
animation and interactive learning, The Kidney Kid’s health
messages resonate across different age groups, cultures and
literacy levels. We are delighted that we can now further extend
our superhero’s reach through our collaboration with the National
Kidney Foundation, where we will work together to help build
healthier communities in Malaysia,” said Mr. Pradeep Ranjan,
Managing Director of Fresenius Medical Care Malaysia.
“We are honored that Fresenius Medical Care Malaysia has come
forward to assist NKF in our public education and CKD prevention
programs. Every year, more than 8000 Malaysians are diagnosed with
kidney failure, with a total of 44,000 currently on dialysis. We
believe this partnership, specifically with The Kidney Kid
initiative, will provide crucial information on kidney health for
children and their carers in a fun and interactive way. It’s never
too early to take preventive measures, which is why we want to
start the habit of good kidney care at a young age”, said Ms. Khor
Xin Yun, Chief Executive Officer of NKF Malaysia.
Since its inception, The Kidney Kid has created countless
opportunities to foster the exchange of kidney health knowledge
between children, parents, teachers, communities and healthcare
professionals. During the early years of the program, the superhero
made an appearance as a full-sized mascot at a Malaysian orphanage,
engaging children with interactive physical games, storytelling
videos and animations and a healthy lunch. Throughout Asia Pacific,
The Kidney Kid has appeared at kindergartens, schools, shopping
malls, hospitals and not-for-profit organizations, where the
character has involved tens of thousands of children in
coloring-in, dressing-up, games and quizzes to learn about kidney
health while enjoying themselves. The Kidney Kid now shares its
health messages through local renal communities and non-government
organizations throughout the world – including a partnership with
children’s hospitals in China and throughout the vast network of
the Boys and Girls Clubs of America.
For further information, please contact: Dr Alexandra
Villar: Alexandra.Villar@fmc-asia.com
The Kidney Kid resources
Follow The Kidney Kid on Instagram @the.kidney.kid and Facebook
@thekidneykid.org
To download The Kidney Kid app, please visit the App Store or
Google Play and search for ‘The Kidney Kid’.
Visit The Kidney Kid website at thekidneykid.org
Opportunities for collaboration
For those interested in bringing The Kidney Kid initiative to
their school or institute, please visit NKF’s website at nkf.org.my
or call 03-7954 9048 ext. 218 / 207.
ABOUT FRESENIUS MEDICAL CARE
Fresenius Medical Care is the world's leading provider of
products and services for individuals with renal diseases of which
around 3.8 million patients worldwide regularly undergo dialysis
treatment. Through its network of 4,163 dialysis clinics, Fresenius
Medical Care provides dialysis treatments for approximately 346,000
patients around the globe. Fresenius Medical Care is also the
leading provider of dialysis products such as dialysis machines or
dialyzers. Along with its core business, the Renal Care Continuum,
the Company focuses on expanding in complementary areas and in the
field of critical care. Fresenius Medical Care is listed on the
Frankfurt Stock Exchange (FME) and on the New York Stock Exchange
(FMS).
For more information, please visit the company’s website:
www.freseniusmedicalcare.asia
ABOUT NATIONAL KIDNEY FOUNDATION OF MALAYSIA
The National Kidney Foundation (NKF) Malaysia is a non-profit
charitable organization dedicated to helping Malaysians suffering
from end stage kidney failure who lack access to or cannot afford
dialysis treatment. NKF currently has over 1,700 dialysis patients
receiving subsidized dialysis treatment in 28 dialysis canters
nationwide.
DISCLAIMER
This release contains forward-looking statements that are
subject to various risks and uncertainties. Actual results could
differ materially from those described in these forward-looking
statements due to various factors, including, but not limited to,
changes in business, economic and competitive conditions, legal
changes, regulatory approvals, results of clinical studies, foreign
exchange rate fluctuations, uncertainties in litigation or
investigative proceedings, and the availability of financing. These
and other risks and uncertainties are detailed in Fresenius Medical
Care AG & Co. KGaA's reports filed with the U.S. Securities and
Exchange Commission. Fresenius Medical Care AG & Co. KGaA does
not undertake any responsibility to update the forward-looking
statements in this release.
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version on businesswire.com: https://www.businesswire.com/news/home/20220907005686/en/
Media contact Dr. Alexandra Villar Vice President
Corporate Communications and Branding Asia Pacific
Fresenius Medical Care Northpoint, 100 Miller Street
North Sydney, NSW 2060, Australia
www.freseniusmedicalcare.asia Alexandra.Villar@fmc-asia.com
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