AUBURN HILLS, Mich.,
Oct. 4, 2019 /PRNewswire/ --
- Today marks 10 years since Ram
Truck became a stand-alone brand and has steadily emerged as an
industry leader
- Ram Truck has grown sales and increased market share by
developing and launching new models targeted to specific buyer
needs, including Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and
Limited
- Ram Truck continues to invest substantially in its hardworking
products, infusing them with great looks, refined interiors,
durable engines and features that further enhance capabilities
- Commitment to powertrain leadership with a truckload of
pioneering, fuel-saving systems, including new 3.0-liter EcoDiesel
engine and eTorque mild-hybrid engines
Ram Truck today is celebrating a decade of innovation as a
stand-alone brand with a full lineup of no-compromise trucks and
commercial vehicles. Since emerging as a stand-alone brand in
October 2009, the Ram Truck brand has
steadily become a leader in durability, technology, efficiency and
convenience with features never before offered in a pickup
truck.
"Since becoming a distinct brand 10 years ago, Ram has had the
benefit of being able to focus solely on trucks and commercial
vehicles, allowing us to build the best vehicles possible for our
customers," said Reid Bigland, Head
of Ram Brand. "We expect Ram's momentum to continue, and we feel
optimistic that we're making the right moves, at the right time, to
attract buyers."
Ram Truck has quickly developed a laundry list of exclusive
features, including SiriusXM 360L with Personalized Stations by
Pandora, reclining rear seats, multi-link coil spring rear
suspension, active-level four-corner air suspension, active air
dam, mild-hybrid eTorque engine options, thermal axle technology,
RamBox cargo management system and multifunction tailgate, to name
a few.
Milestones
2009 – Redefining the American Truck
In 2009, Ram Truck introduced a feature that would become a
stalwart in the brand's portfolio: the RamBox cargo management
system. RamBox's side bins create storage along each side of the
pickup bed, space previously left untouched because of wheel-well
intrusion. RamBox bins fit the length of the pickup bed and
incorporate the space over each wheel well to secure cargo within a
lit, lockable and drainable container. Lids include swing hinges
with intermediate and full-open positions that lift the lid 90
degrees perpendicular to each side.
2010
"New Crew" of Ram Heavy Duty Pickups
The 2010 Ram Heavy Duty trucks provided customers with first-time
innovations and features, along with new standards of strength,
utility and driveability, building on Ram's leadership in the
heavy-duty pickup segment. The 2010 Ram Heavy Duty trucks were
available for the first time as a crew cab model, providing Ram
with a formidable entry in the highest volume part of the
heavy-duty pickup segment.
Outdoorsman
The Ram 1500 Outdoorsman joined the lineup as a new trim that was
designed for outdoor enthusiasts. The Outdoorsman took all of the
features most useful to hunters, fishermen, campers and
boaters and packaged them into one model. Outdoorsman combined
convenience, off-road capability and trailer towing hardware in one
package with a name that resonated among its intended
users.
2011
Ram 1500 Laramie Longhorn – Luxury Redefined
Making its debut at the State Fair of Texas for the 2011 model year, the Ram 1500
Laramie Longhorn was unveiled as the most luxurious truck ever
produced by the Company. The Laramie Longhorn was designed for the
owner who needs a truck for work or play, but won't settle for
anything but the finest quality and refinement. Ram 1500 Laramie
Longhorn owners continue to be greeted by the highest quality
materials every time they climb behind the wheel.
Chassis Cab Joins the Lineup
Ram began offering a chassis cab for the 2011 model year and
brought best-in-class standard horsepower and torque, brake life,
standard gross vehicle weight rating, powertrain warranty and a
class-exclusive manual transmission along with it. By working with
truck body suppliers, Ram Truck engineers gave the 2011 Ram Chassis
Cab an upfitter-friendly design, providing customers with a less
expensive, worry-free experience in their choice of work body
adaptation to the vehicle.
2012
A new Tradesman Heavy Duty joined the lineup for
the 2012 model year and brought with it class-leading towing,
payload and gross combined weight rating. The Tradesman, which is
aimed at one of the pickup truck segment's largest traditional
customer bases, continues to be a value-priced option package
designed to meet the hardworking needs of small-business owners,
construction jobsites and commercial fleets.
A new six-speed automatic transmission, available on the
4.7-liter and 5.7-liter HEMI® V-8 engines, and new steering wheel
with cruise control buttons also debuted for 2012.
2013 – Reinventing the Segment, Again
The 2013 Ram 1500 featured new exterior design cues, including an
all-new grille and front fascia, improved quad projection headlamps
and LED front turn signals and taillamps. Best-in-class fuel
economy was achieved with the addition of the 3.6-liter Pentastar
V-6 engine and TorqueFlite eight-speed automatic transmission. The
5.7-liter HEMI V-8 was also available with the TorqueFlite
eight-speed transmission for the first time. Inside, the 2013 Ram
1500's upgraded interior features included standard and premium
multiview display, passive entry, Keyless Enter 'n Go, steering
wheel with controls, wood accents, updated door panels, instrument
panel, interior colors and premium materials.
Also new for 2013 was the remote central locking RamBox cargo
management system and tailgate combined with door locks.
Rain-sensing wipers, SmartBeam headlamps, power-folding mirrors and
power-sliding rear window with defrost also joined the lineup as
available options in 2013.
2014
3.0-liter V-6 EcoDiesel Engine Introduced
The Ram 1500 was the first modern half-ton, full-size pickup to
offer durable, efficient diesel technology. With the 3.0-liter
EcoDiesel's historic debut, Ram customers could enjoy class-leading
fuel economy and range, along with torque that was unsurpassed by
any full-size truck with a V-6 engine. The EcoDiesel-powered 2014
Ram 1500 earned a 28-mpg rating from the U.S. Environmental
Protection Agency (EPA), the best highway-cycle test result ever
achieved by a half-ton, full-size pickup. It also exceeded the EPA
highway rating for the top-ranked midsize pickup.
This 28-mpg rating opened the flood gates when dealers opened
for orders – more than 8,000 trucks equipped with the 3.0-liter
EcoDiesel engine were sold in the first 72 hours of availability.
Initial demand was strong as demonstrated by the amount of orders
already paid for by customers — twice the corporate average of sold
customer orders on a truck that had yet to be test driven at the
time.
Ram Commercial is Formed
In 2014, Ram Truck launched a new division to focus on commercial
truck development, sales and support in a growing market. Embodied
by the Tradesman trim level available on all models, the Ram
Commercial organization continues to offer a full line of
industrial-strength trucks and vans.
The timing of Ram Commercial's launch aligned with the 2014
model year launch of the all-new Ram ProMaster van and a positive
commercial demand.
Ram Commercial targets countless businesses in a variety of
industries, including service and repairs, construction,
transportation and shipping, large-medium-small businesses and
agriculture. ProMaster has also become a popular option for the Van
Life movement.
Ram ProMaster – A One-Stop Mobile Shop
The 2014 Ram ProMaster joined the lineup as the brand's latest
addition to its popular commercial lineup and put Ram Truck back
into the expanding, purpose-built, full-size van segment with a
number of best-in-class features focused on the commercial
customer. The unique van created additional opportunity in Ram's
work truck lineup. ProMaster continues to prove that it's a
workhorse with an incredible combination of durability, value,
efficiency and capability like none other in its class.
Additionally, the ProMaster was the first offering in its
competitive set to provide both a chassis cab and cutaway from the
factory.
2015
Ram 1500 Rebel – For Those Who Push Back
The 2015 Ram 1500 Rebel kicked in the door, for both the brand and
segment, with the introduction of a one-of-a-kind design that
brought robust off-road capability, enabling the brand to reach
even more consumers. The 1500 Rebel ushered in a new "cross-hair"
grille design, black off-road front bumper with a durable
powder-coated surface that incorporates a Billet silver skid plate,
new front tow hooks and new LED fog lamps. The "RAM" stamped
tailgate with blacked-out lettering also debuted on 1500
Rebel.
Off-road capability was bolstered by the introduction of
Bilstein front and rear shocks with unique tuning and a new
steering calibration that is matched to the Rebel's increased ride
height.
2016
Ram Rebel TRX Concept – 100-mph Off-road Pickup
Ram Truck cemented its position as America's off-road truck leader
with the introduction of the 2016 Ram Rebel TRX concept at the
State Fair of Texas. The rapidly
beating heart of the Ram Rebel TRX concept is a powertrain
juggernaut. A 6.2-liter supercharged HEMI V-8 with 575 horsepower,
the most powerful Ram 1500 the Company has ever built, lays the
groundwork of expectation. As part of the Company's recently
unveiled five-year plan, the Ram Rebel TRX concept has been
approved for production. More information will be disclosed at a
future date.
2017
New Standard Features
For 2017, the 1500 received new standard features, including remote
start and security alarm. Other standard features include the
Uconnect 8.4 and media hub, automatic dual-zone temperature
control, anti-spin differential, premium gauge cluster, rear backup
camera and Rear Park Assist.
Ram 1500 Night Edition
Ram introduced a special-edition 1500 Night package that gave truck
enthusiasts straight-from-the-factory customized looks. Based on
the Sport model, 1500 Night added blacked-out features, including
wheels, grille and badging, to pump up the already bold visual
presence of the Ram's monochromatic performance package.
Ram 1500 Hydro Blue Sport
The Ram 1500 Hydro Blue Sport also bowed in 2017 and tied the
monochromatic exterior theme together with a body-color front
fascia, rear bumper, side mirrors and door handles. Forged,
polished 22-inch aluminum wheels were standard on 4x2 models;
polished 20-inch wheels were standard on 4x4 models.
2018
A few special-edition trucks joined the lineup for 2018,
including the Harvest lineup, 1500 Limited Tungsten, Laramie
Longhorn Southfork and Heavy Duty Lone Star Silver editions.
Ram Harvest Edition
The Ram Harvest Edition was the industry's first agricultural
market-specific truck and was visually distinguished by two new
colors: Case IH Red and New Holland Blue. Case IH and New Holland
farm tractors and other agricultural equipment are manufactured by
subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common
ancestry with Fiat Chrysler Automobiles N.V.
Ram Limited Tungsten Edition
The Limited Tungsten edition, available on both 1500 and 2500,
built on the popular Limited trim with an even higher level of
sophistication and attention to detail. Notable additions are a
truck segment-first Light Greystone suede headliner and
ultra-premium "Natura Plus" Frost and Indigo-colored premium
leather throughout the cabin, including the seats, instrument
panel, steering wheel, center arm rest and doors.
Ram Laramie Longhorn Southfork Edition
The Ram Laramie Longhorn Southfork edition was an opulent offering
building upon the well-appointed Longhorn trim with even more
luxury, technology and refinement.
Ram Heavy Duty Lone Star Edition
The 2018 Ram Heavy Duty Lone Star Silver edition's interior was
offered with sporty cloth and vinyl high-back bucket seats in
Canyon Brown and Light Frost Beige or Black and Diesel Gray. A
unique grille-mounted, aluminum Lone
Star badge identified the Silver edition as something
special.
2019
Ram 1500 – No-compromise Truck, Leading in Durability,
Technology and Efficiency
The fifth-generation Ram 1500 burst onto the scene and instantly
became the benchmark for durability, technology, efficiency and
convenience with features never before offered in a pickup. A host
of segment disruptors came along with it, including the new
Uconnect 4C with a massive 12-inch touchscreen that leads the
pickup world with technology featuring split-screen capability,
360-degree camera views and exclusive content from SiriusXM with
360L. Active safety and security systems joined the technology
onslaught with adaptive cruise control, forward collision warning,
Blind-spot Monitoring and ready alert braking.
The upgraded eTorque version of the 3.6-liter Pentastar V-6
debuted for the 2019 model year and continues to be the standard
engine in most trim levels, specifically tuned for truck duty and
rated at 305 horsepower and 269 lb.-ft. of torque. The brawny
5.7-liter HEMI V-8 combines the muscle of 395 horsepower and 410
lb.-ft. of torque – in a smooth, broad power band that avoids the
hesitation and peakiness of turbocharged engines – with
performance-enhancing and fuel-saving technologies that include
variable valve timing and cylinder deactivation.
Multifunction Tailgate – The Industry Leader in Cargo
Management and Storage Gets Even Better
Ram Truck continued to strengthen its position as the industry's
cargo management and storage leader with the addition of the
multifunction tailgate. The Ram 1500 multifunction tailgate feature
is unique among all pickups and offers customers cargo-access
flexibility without compromise. Unlike other multi-element
tailgates, the Ram multifunction tailgate is trailer-friendly and
does not require that the trailer and hitch be removed before
opening. With a 2,000-lb. load rating, Ram multifunction tailgate
retains all of the traditional tailgate's capability. In addition
to retaining the capabilities of a fully dampened, drop-down
tailgate with remote release options, the Ram multifunction
tailgate adds a first-of-its-kind 60-40 split, swing-away
functionality.
Ram Heavy Duty – The Benchmark for Performance, Capability,
Technology and Luxury
The 2019 Ram Heavy Duty is the latest in a long line of Ram trucks
that are most comfortable when at work. The most powerful, most
capable pickup in the segment with a towing capacity of 35,100 lbs.
and a payload capacity of 7,680 lbs., the latest iteration of Ram's
heavy-duty offering brings a never-before-seen torque rating of
1000 lb.-ft. from the Cummins I-6 Turbo Diesel engine. The new Ram
Heavy Duty also sets benchmarks in ride and handling, luxury,
materials, innovation and technology extending well past any
competitive offerings. Giving maximum effort all day, every day
with confidence, the new 2019 Ram Heavy Duty line of pickups steps
forward with the full force of modern capability.
2020
Ram 1500 EcoDiesel - America's Half-ton Diesel
Torque Leader
The 2020 Ram 1500 is America's most powerful half-ton diesel
pickup, with 480 lb.-ft. of torque, and most capable light-duty
diesel, with towing capability up to 12,560 pounds. The all-new
third-generation 3.0-liter V-6 EcoDiesel reinforces Ram Truck's
commitment to powertrain leadership and is expected to lead the
segment on fuel economy. The 2020 Ram 1500 EcoDiesel is
available in all models and configurations, including a first-time
offering in the Ram Rebel.
First Full-size Pickup to Earn IIHS Top Safety Pick+
The Ram 1500 is the first full-size pickup truck to be named a Top
Safety Pick+, the highest rating given by the Insurance Institute
for Highway Safety (IIHS).
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone
division, focused on meeting the demands of truck buyers and
delivering benchmark-quality vehicles. With a full lineup of
trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab, ProMaster and ProMaster City,
the Ram brand builds trucks that get the hard work done
and families where they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- Most powerful: 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Highest towing capacity: 35,100 lbs. with Ram 3500
- Heaviest payloads: 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Most-awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by global
automaker Fiat Chrysler Automobiles. For more information regarding
FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Ram and FCA US news and
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Instagram: www.instagram.com/ramtrucks and
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