Eros Now Partners with Visa to Expand Consumer Offering
May 07 2020 - 9:00AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS) (“Eros” or “the Company”), a Global Indian Entertainment
Company, today announced its partnership with Visa (NYSE: V), the
global leader in payments technology. This collaboration allows
Visa Debit and Credit Card users in India to avail of Eros Now’s
massive content library including 12,000 plus movie titles,
original shows, music videos, short format content – Quickies, at a
discount to the annual Eros Now subscription price.
This partnership will offer Visa cardholders a discount of 50%
on their annual subscription to Eros Now and access to a plethora
of entertainment from cult Bollywood movies such as Maine Pyaar
Kiya, Rangeela, Hum Dil De Chuke Sanaam to Love Aaj Kal, Tanu Weds
Manu, Manmarziyaan, amongst others. The library also entails
originals from the house of Eros Now that caters to varied genres
such as drama, thriller, comedy, to name a few.
According to a 2019 report by Eros Now and KPMG, more Indians
are consuming content across an array of digital formats and
platforms. The average time an Indian consumer spends on OTT
platform is 70 minutes, and the average frequency of access is 12.5
times a week. The average single session duration is 40 minutes.
This data thus shows that consumers are spending considerable time
watching online content. This partnership with Visa will further
enable consumers to choose from varied entertainment options that
will help in boosting viewership.
Eros Now’s collaboration with Visa will strengthen the payment
integration for Eros Now that provides high-quality digital video
experiences. At a time when there is unparalleled growth in online
payment and digital video streaming platforms, the partnership,
exclusive to Visa consumers, will offer a wider range of payment
options that they can pay for seamless access to unlimited and
superior entertainment content.
Commenting on the partnership, Ali Hussein, CEO, Eros Now
said, “Eros Now is known to entertain audience, since generations
and an association such as this with Visa helps in further
strengthening our promise of offering consumers with the best of
entertainment. Visa, a leader in payments technology around the
world, has been offering a great value proposition to Indian
consumers. Therefore, this association will help in further
boosting the viewership by offering them easy access to the vast
content catalogue of Eros Now.”
Arvind Ronta (Head of Products, Visa India & South
Asia) adds, “Today, there is an uptick in the consumption of
digital entertainment through OTT platforms by consumers. We are
happy to partner with Eros Now to give its customers the option of
paying for subscriptions through Visa cards, that too at a special
rate. This offer will enable more users to avail of the vast Eros
Now library to watch superior content and pay for it securely and
seamlessly through existing Visa credit and debit cards.”
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films
across all available formats such as cinema, television and digital
new media. Eros International Plc became the first Indian media
company to list on the New York Stock Exchange. Eros International
has experience of over three decades in establishing a global
platform for Indian cinema. The Company has an extensive and
growing movie library comprising of over 3,000 films, which include
Hindi, Tamil, and other regional language films for home
entertainment distribution. The Company also owns the rapidly
growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.
About Eros Now Eros Now is
Eros International Plc’s On-Demand South Asian Entertainment Video
Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 12,000 plus Movie
titles, Music Videos, Television Programming and others Eros Now
caters to more than 186.9 million registered users and 26.2 million
monthly paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200507005419/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International PLC mark.carbeck@erosintl.com
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