Eros Now Announces Partnership with Paytm First
May 22 2019 - 9:54AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS) (“Eros” or “the Company”), a Global Indian Entertainment
Company, today announced a partnership with Paytm First, a
subscription-based rewards and loyalty program from Paytm, which
offers exciting benefits across multiple categories like
entertainment, food and music. The collaboration allows Paytm First
subscribers access to Eros Now Plus services, which includes
12,000+ movies, TV shows, music, music videos, short-format content
– Eros Now Quickie – and more.
Eros Now’s collaboration with Paytm First will strengthen
co-development and integration of both platforms and provide
high-quality online video content to consumers. At a time when
there is unparalleled growth in online payment and digital video
streaming platforms, the Eros Now-Paytm First alliance will provide
leading entertainment and superior content to the digital savvy
consumer.
Commenting on the collaboration, Ali Hussein, Chief Operating
Officer, Eros Digital said, “Eros Now’s legacy of entertaining the
masses is well-known and our collaboration with Paytm further
strengthens our relationship with global audiences. Paytm First
service is a great value proposition to the Indian consumer, and we
are delighted to be a part of it. We truly believe that this
partnership is an innovative opportunity, well-suited for digital
savvy consumers looking for the most comprehensive entertainment
offering. This collaboration has huge potential to move from simple
customer acquisition to the development of long-term customer
relationships.”
Deepak Abbot, Sr. Vice President - Paytm adds, “Paytm First is
at the forefront of offering the most sought-after rewards and
benefits to its subscribers. Lines between loyalty and subscription
are so refined that it is hard to segregate the two. Consumers are
looking for convenience at every juncture. With Eros Now as a part
of the bundled offering to the end consumers, we are excited of the
proposition with Digital premium programming as a part of the Paytm
first package.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to more than 142 million registered users and 15.9
million paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
About Paytm
Paytm is India’s largest mobile first financial services
platform offering payments, banking, lending and insurance. Paytm
pioneered and is the leader of QR based mobile payments in India.
With the launch of Paytm Payments Bank, the company aims to bring
banking and financial services to 500 million un-served and
under-served Indians. Paytm is founded by Vijay Shekhar Sharma and
is headquartered in the National Capital Region, India. The
company’s investors include Softbank, SAIF Partners, Alibaba Group
and Ant Financial.
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version on businesswire.com: https://www.businesswire.com/news/home/20190522005511/en/
Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258
9909mark.carbeck@erosintl.comMedia:Erica BartschSloane &
Company+1 212 446 1875ebartsch@sloanepr.com
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