ATLANTA, April 27, 2021 /PRNewswire/
-- Equifax (NYSE: EFX) has introduced a new InnovationX
immersive experience to help fintechs, established financial
institutions and other organizations accelerate innovation in
today's competitive market. This unique testing ground for new
financial services products enables organizations to validate ideas
and understand new markets with ready access to real-time,
cloud-native data and advanced analytics that only Equifax can
provide. New innovations are developed in close collaboration with
Equifax executive leadership and the best-of-the-best in data
science. InnovationX will be led by Peter
Maynard, Ph.D, the newly appointed Senior Vice President of
Data and Analytics for Equifax United States Information
Solutions (USIS).
"E-commerce and financial services have converged. Customers
expect the same convenience, flexibility and personalized
experience from the financial services companies they interact with
as they do major e-commerce retailers," said Sid Singh, Equifax USIS President. "InnovationX
was created to help financial institutions of all sizes create
experiences that stand apart from the competition. We're inviting
organizations to test and validate their ideas using our unique
data and analytics expertise - working hands-on with Peter Maynard and our USIS Data and Analytics
team to innovate at the speed of now."
InnovationX brings fintechs and other companies the insights
they need to drive change for their customers and smarter revenue
for their businesses. By participating in the InnovationX immersive
experience, organizations can:
- Quickly test and bring new solutions to market with real-time
access to data and analytics, and cloud-native, differentiated data
assets that only Equifax can provide. Equifax Data Fabric will
enable access to the precise data needed to expand an
organization's view of their customers, create new financial
opportunities for unbanked or underbanked individuals, and make
more informed decisions while managing risk.
- Leverage patented Equifax Explainable Artificial Intelligence
(xAI) and Machine Learning (ML) techniques to analyze massive
structured and unstructured data sets rapidly;
- Choose from a menu of customizable options to create the model
configuration with segmentation, data source and modelling
techniques that works best for their business; and
- Drive greater Digital Identity Trust for each identity behind
every payment, account creation and login event – blocking fraud in
real time and enabling personalized customer experiences.
"Predictive data and advanced analytics are at the heart of
fintech innovation and competitive advantage," commented Maynard.
"InnovationX enables us to work side-by-side with customers to help
them harness the power of data as they prepare to launch new
solutions, remain ahead of changing credit risk patterns, reduce
fraud and create better customer experiences in an increasingly
competitive environment."
Maynard has spent seven years in enterprise analytics leadership
roles at Equifax. He brings more than two decades of experience to
the role of Senior Vice President of Data & Analytics, and
joined Equifax from a major financial institution, where he spent
more than 10 years leading application risk and response modeling.
Under Maynard's leadership, InnovationX will offer businesses the
insights they need to deliver convenience, flexibility and a more
personalized experience to their customers.
The Equifax InnovationX immersive experience is open now in
Atlanta, with in-person and
virtual sessions designed in accordance with COVID-19
social-distancing guidelines. For more information, or to get
started, visit Equifax.com.
ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe
knowledge drives progress. As a global data, analytics, and
technology company, we play an essential role in the global economy
by helping financial institutions, companies, employers, and
government agencies make critical decisions with greater
confidence. Our unique blend of differentiated data, analytics, and
cloud technology drives insights to power decisions to move people
forward. Headquartered in Atlanta
and supported by more than 11,000 employees worldwide, Equifax
operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia
Pacific region. For more information, visit Equifax.com
FOR MORE INFORMATION
Kate
Walker for Equifax USIS
mediainquiries@equifax.com
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SOURCE Equifax Inc.