SHANGHAI, May 11, 2021 /PRNewswire/ -- CooTek (Cayman)
Inc. (NYSE: CTK) ("CooTek" or the "Company"), a fast-growing global
mobile internet company, announced its recent investment in
Shanghai Lejiu Network Technology Co., Ltd. ("Lejiu"), a mobile
game studio that produces creative boutique mobile games. Through
this investment, CooTek has further enhanced its cooperation with
third-party corporate partners in the mobile game industry and
expanded its pan-entertainment content ecology.
"We have seen great success in Lejiu's experience in the mobile
game industry. Multiple industry veterans have shown their
creativity and determination in developing and producing boutique
mobile games with the feature of storylines. In terms of business
outlook, Lejiu's team has shown extraordinary innovation in
designing plots. This partnership will bring a positive synergy
with CooTek's online literature platform. This strategic
integration will increase users' stickiness on the platform and
attract a myriad of content creators to unleash their talents to
create more diverse IP content." according to a statement from
CooTek.
As a form of entertainment, mobile games are a significant part
of CooTek's content ecology strategy with their outstanding
performance. CooTek will continue to explore boutique mobile games
with high-quality content to upgrade its platform and form a mobile
game matrix. Meanwhile, CooTek will take advantage of its
substantial content library to offer unique mobile game types to
attract users in the gaming industry. CooTek will further explore
the synergy between boutique mobile games and online
literature.
CooTek is seizing this opportunity with Lejiu to showcase its
ambitions in its future strategic mobile game development goals.
The Company states, "CooTek plans to invest in more boutique mobile
games and empower high-quality mobile game corporate partners with
an open mind to help more such teams to realize their dreams. The
mobile game developers can thus take the spotlight and achieve
great success in the industry, while app users can access more fun
mobile games through CooTek's integrated services covering mobile
game issuance, distribution, and joint operation."
About CooTek (Cayman) Inc.
CooTek is a fast-growing mobile internet company with a global
vision, offering mobile applications. Our mission is to empower
everyone to enjoy relevant content seamlessly. The Company's
user-centric and data-driven approach has enabled it to release
appealing products to capture mobile internet users' ever-evolving
content needs and helps it rapidly attract targeted users. CooTek
has developed and brought to market content-rich mobile
applications, focusing on three categories: online literature,
scenario-based content apps and casual games. For details, please
visit: https://ir.cootek.com/.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com
ICA (Institutional Capital Advisory)
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com
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SOURCE CooTek (Cayman) Inc.