Corona Light® Partners with Multi-Platinum Entertainer Jason Aldean for Summer Leg of 2020 WE BACK TOUR
January 15 2020 - 9:00AM
Corona Light, the number one light beer import, will be the lead
sponsor behind the summer leg of ACM "Artist of the Decade"
Jason Aldean’s 2020 WE BACK TOUR.
The tour will hit 21 U.S. cities and will feature a few special
guests. From country towns to big cities nationwide, this tour will
be packed with countless memorable moments fans will not want to
miss.
“Corona Light drinkers live life on their own terms,” said Ann
Legan, Vice President of Brand Marketing, Corona. “Jason shares
this attitude, and there is no better way to celebrate it than with
good country music and a crisp ice-cold Corona Light with
lime.”
“This was a no-brainer partnership for me,” said Jason Aldean.
“Some of my favorite experiences remind me of Corona Light, from
playing at local bars early on in my career to just hanging at the
beach with friends.”
Corona Light is committed to providing fans 21 and older with a
crisp, light-beer option at only 99 calories to enjoy year-round,
whether at a concert or at the beach. *
Jason Aldean will also perform an exclusive intimate performance
this fall sponsored by Corona Light where consumers will be able to
enter a sweepstakes for a chance to win tickets to attend. Fans
should be on the lookout for more details on the date and how to
enter. Beginning January 24, fans will be able to buy tickets to
performances in select cities. For more information, check out
www.coronausa.com in the coming months for further details of Jason
Aldean’s upcoming summer 2020 WE BACK TOUR, sponsored by Corona
Light.
Jason Aldean Summer 2020 WE BACK TOUR U.S.
Dates:
- 7/23/2020 – Bethel, NY - Bethel Woods Center for the Arts
- 7/24/2020 – Canandaigua, NY - CMAC
- 7/25/2020 – Hartford, CT - Xfinity Theatre
- 7/31/2020 – Rogers, AR - Walmart AMP
- 8/01/2020 – St. Louis, MO - Hollywood Casino
Amphitheatre**
- 8/02/2020 – Indianapolis, IN - Ruoff Home Mortgage Music
Center
- 8/13/2020 – Syracuse, NY - St. Joseph’s Health Amphitheater at
Lakeview
- 8/14/2020 – Philadelphia, PA - BB&T Pavilion
- 8/15/2020 – Bristow, VA - Jiffy Lube Live
- 8/21/2020 – Burgettstown, PA - S&T Bank Music Park
- 8/22/2020 – Chicago, IL - Hollywood Casino Amphitheatre**
- 8/23/2020 – Cincinnati, OH - Riverbend Music Center
- 8/28/2020 – Atlanta, GA - Ameris Bank Amphitheatre
- 9/11/2020 – Tampa, FL - MIDFLORIDA Credit Union Amp
- 9/12/2020 – West Palm Beach, FL - Coral Sky Amphitheater
- 9/17/2020 – Albuquerque, NM - Isleta Amphitheater**
- 9/18/2020 – Phoenix, AZ - Ak-Chin Pavilion**
- 9/19/2020 – San Diego, CA - North Island Credit Union
Amphitheatre**
- 9/24/2020 – Sacramento, CA - Toyota Amphitheatre
- 9/25/2020 – Mountain View, CA - Shoreline Amphitheatre
- 9/26/2020 – Irvine, CA - FivePoint Amphitheatre**
*Per 12 fl. oz. serving average analysis: Calories 99,
Carbohydrates 5.0 grams, Protein 0.8 grams, Fat 0.0 grams.
**Openers to be Announced
About Jason Aldean After almost 15 years at the
top of his format, three-time ACM “Entertainer of the
Year" Jason Aldean has seen trends come and go. He's helped bring a
few out of the shadows, like a Country-music Columbus making the
mainstream’s first contact with hard rock (“Hicktown”), hip-hop
(“Dirt Road Anthem”) and R&B (“Burnin’ It Down”). But after all
that time, he continues to hold his ground making modern albums
with an old-school soul - with the upcoming release of his ninth
studio album 9 as the album's fiery lead single “We Back” rounds
out the first-released songs, and “in characteristic Aldean
fashion, it explodes into a hard-rock country anthem” (Rolling
Stone). As a dominant force on the charts, Aldean has scored 23 No.
Ones at radio and is the only Country act in history to top the
all-genre Billboard 200 four times (in a row, no less), while
racking up 15 billion streams and more than 18 million albums sold
along the way. For more information
visit www.JasonAldean.com
About the Corona Brand FamilyThe Corona brand
family is home to Corona Extra, Corona Light, Corona Familiar,
Corona Premier and in 2019, the national launch of Corona Refresca.
The entire Corona portfolio is brewed in Mexico by Constellation
Brands and imported and marketed exclusively to the U.S. by the
company.
The Corona brand is the #1 most loved beer brand and has been
the #1 imported brand family of beer in the U.S. for more than 20
years. Corona Extra, the flagship brand of the Corona brand family,
is a pilsner-style lager with a golden hue that was first brewed in
Mexico in 1925. The refreshing flavor and carefree attitude of
Corona Extra have been helping Americans find their beach since
1981.
About Constellation Brands Constellation Brands
(NYSE: STZ and STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, and Italy.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as the Corona and Modelo brand families
and Pacifico. Its high-quality, wine and spirits brands include the
Robert Mondavi and The Prisoner Wine Company brand families, Kim
Crawford, Ruffino, Meiomi, and SVEDKA Vodka. The company’s
portfolio also includes a collection of highly-rated wine brands
such as SIMI and Mount Veeder Winery, spirits brands High West
Whiskey and Casa Noble Tequila, as well as new wine innovations
such as Cooper & Thief, 7 Moons, and Crafters Union.
To learn more, follow us on
Twitter @cbrands and visit www.cbrands.com.
MEDIA CONTACT:Constellation BrandsStephanie
McGuane 312.741.2477stephanie.mcguane@cbrands.com
Zeno GroupLizet
Gonzalez312.254.0658Lizet.Gonzalez@zenogroup.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/17085761-8f5a-412a-8041-706d9687816b
https://www.globenewswire.com/NewsRoom/AttachmentNg/f9a6827f-b582-4819-838e-6b843ba7f564
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