Corona®, is celebrating the end of summer with virtual backyard
performances starring Jason Aldean, hosted on Twitter (via
@LiveNation) and Live from Home, Live Nation’s Virtual Concert
Hub on Friday, Aug. 28, starting at 6:00 p.m. ET. With the Backyard
Beach virtual concert, Corona is encouraging fans to kick back at
their own backyard beach and enjoy some of their favorite music and
beer. Aldean will invite other Country music stars, who will be
announced at a later date.
“This year summer concerts look very different, but
we encourage consumers to find their beach wherever they are as
long as they have an ice-cold Corona in hand,” said Ann Legan, Vice
President of Brand Marketing, Corona. “Corona is here to bring
beach vibes wherever consumers are, by delivering the Backyard
Beach virtual concert.”
Aldean will perform fan-favorites from his catalog,
that includes 23 radio chart-toppers, along with his current
climbing single, “Got What I Got,” from his sixth consecutive
#1 selling album 9 (Macon Music/Broken
Bow Records).
“This summer has been a lot different for all of us
with more time at home but I wanted to perform for my fans no
matter where we all are,” Aldean said. “Everyone should get a
chance to kick back and enjoy an ice-cold Corona and lime while
listening to some music before summer is officially over.”
Fans can take advantage of the final days of summer
with the celebratory concert series and have a chance to win a
variety of prizes by following the instructions in special
sweepstakes call-to-action posts on Corona’s Instagram, Facebook
and Twitter channels. The sweepstakes will run from Aug. 26 through
Aug. 28, where one grand prize winner will be named “Jason’s
featured fan of summer” and will win an autographed vinyl album,
Corona merchandise and be featured on Jason’s website and social
media accounts with a text shout out from Jason himself.
For additional details on the Backyard Beach summer
sendoff and more info on the sweepstakes as well as the official
sweepstakes rules, click here.
The Corona brand is the number one most loved beer
brand and has been the number one imported brand family of beer in
the U.S. for more than 20 years. As always, Corona encourages
consumers 21 and older to enjoy its products and to Relax
responsibly®.
About Jason Aldean After almost 15
years at the top of his format, three-time ACM “Entertainer of the
Year” Aldean has seen trends come and go. He’s helped bring a few
out of the shadows, like a Country-music Columbus making the
mainstream’s first contact with hard rock (“Hicktown”), hip-hop
(“Dirt Road Anthem”) and R&B (“Burnin’ It Down”). But after all
that time, he continues to hold his ground making modern albums
with an old-school soul—most recently with his ninth studio album,
9, which debuted at the top spot on Billboard’s Country Albums
chart. Notably, all eight of Aldean’s previous studio albums have
been certified GOLD or PLATINUM by the RIAA, while bolstering 15
billion streams and more than 18 million albums sold as well as 23
radio chart-toppers. For more information,
visit www.JasonAldean.com.
About the Corona Brand FamilyThe
Corona brand family is home to Corona Extra, Corona Light, Corona
Familiar, Corona Premier, Corona Refresca and in 2020, the national
launch of Corona Hard Seltzer. The entire Corona portfolio is
brewed in Mexico by Constellation Brands and imported and marketed
exclusively to the U.S. by the company. The Corona brand is the #1
most loved beer brand and has been the #1 imported brand family of
beer in the U.S. for more than 20 years. Corona Extra, the flagship
brand of the Corona brand family, is a pilsner-style lager with a
golden hue that was first brewed in Mexico in 1925. The refreshing
flavor and carefree attitude of Corona Extra have been helping
Americans find their beach since 1981.
About Constellation BrandsAt
Constellation Brands (NYSE: STZ and STZ.B), our mission is to build
brands that people love because we believe sharing a toast,
unwinding after a day, celebrating milestones, and helping people
connect, are Worth Reaching For. It’s worth our dedication, hard
work, and the bold calculated risks we take to deliver more for our
consumers, trade partners, shareholders, and communities in which
we live and work. It’s what has made us one of the fastest-growing
large CPG companies in the U.S. at retail, and it drives our
pursuit to deliver what’s next.
Today, we are a leading international producer and
marketer of beer, wine, and spirits with operations in the U.S.,
Mexico, New Zealand, and Italy. Every day, people reach for our
high-end, iconic imported beer brands such as Corona Extra, Corona
Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico,
and our high-quality premium wine and spirits brands, including the
Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner
Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West
Whiskey.
But we won’t stop here. Our visionary leadership
team and passionate employees from barrel room to boardroom are
reaching for the next level, to explore the boundaries of the
beverage alcohol industry and beyond. Join us in discovering what’s
Worth Reaching For.
To learn more, follow us on Twitter @cbrands and
visit www.cbrands.com.
MEDIA CONTACT: Constellation
BrandsStephanie McGuane 312.805.2906
stephanie.mcguane@cbrands.com
Zeno Group for Corona Lizet
Gonzalez312.254.0658Lizet.Gonzalez@zenogroup.com
NO PURCHASE NECESSARY. Open only to legal residents
of the 50 U.S. and D.C., 21 or older with web-enabled mobile device
as of 8/25/20. Starts 12:00 AM ET on 8/26/20 and ends 11:59 PM ET
on 8/28/20. The Corona Jason Aldean Fan Sweepstakes is sponsored by
Crown Imports LLC. No alcohol awarded with prize. Void where
prohibited. For complete details, see Official Rules at
CoronaAldeanFanRules.dja.com. The Sweepstakes is in no way
sponsored, endorsed or administered by, or associated with
Facebook, Instagram or Twitter.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d6f1e307-549b-4051-a108-843975c568f7
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