CHICAGO, Jan. 6, 2021 /PRNewswire/ -- Inspired by
bakeries, social media and baking influencers, Duncan Hines, a brand of Conagra Brands, Inc. (NYSE:
CAG), is launching a collection of fun, colorful and totally over
the top baking kits, perfect to make at home with your family.
Duncan Hines EPIC Baking Kits come in five delicious flavors:
Fruity PEBBLES™ Cake Kit, Salted Caramel Brownie Kit,
S'mores Brownie Kit, Cookies & Cream Cookie Kit and Cookie
Dough Cookie Kit. These easy-to-make desserts are made in four easy
steps to help you bake up the fun.
"People are discovering the joy of baking like never before.
Duncan Hines is excited to provide
a fun new platform of offerings inspired by the amazing sweet
treats we see on social media and in our favorite bakeries," said
Erin Tamm, Duncan Hines senior brand
manager. "Our new EPIC Baking Kits are over-the-top delicious,
social media worthy and fun to make with just 4 easy steps!"
One of the tasty new treats is a Fruity PEBBLES Cake Kit, which
arrives just in time to help celebrate the iconic 50th
birthday of the brand in 2021. The new cake kit gives fans of the
cereal another way to enjoy the vibrant colors and fruity flavors
of their favorite cereal.
"The Duncan Hines Fruity PEBBLES Cake Kit is a fun, exciting new
creation that couldn't have happened at a better time. After all,
everyone must have cake on their birthday!" said Leah Broeders, head of Licensing at Post
Consumer Brands. "We hope PEBBLES cereal fans will pick up the new
kit and get inspired to bake up a fun and imaginative Fruity
PEBBLES cake this year."
Duncan Hines EPIC Baking Kits can be found in the baking section
of grocery stores and mass retailers, and at select online
retailers in early March 2021. They
are arriving on store shelves with a suggested retail price of
$5.49 per box.
In addition to the new baking kits, the Duncan Hines line
includes classic and signature cake and brownie mixes, creamy and
whipped frosting, mug cakes and cups, and mega cookies, all of
which can be found in the baking aisle.
Visit www.duncanhines.com to learn more about Duncan Hines EPIC
Baking Kits, as well as the full line of Duncan Hines desserts. To
stay up-to-date on the latest news from Duncan Hines, follow along
on Instagram, Facebook and ReadySetEat.com.
About Conagra Brands
Conagra Brands, Inc. (NYSE:
CAG), headquartered in Chicago, is
one of North America's leading
branded food companies. Guided by an entrepreneurial spirit,
Conagra Brands combines a rich heritage of making great food with a
sharpened focus on innovation. The company's portfolio is evolving
to satisfy people's changing food preferences. Conagra's iconic
brands, such as Birds Eye®, Marie
Callender's®, Banquet®, Healthy Choice®, Slim Jim®,
Reddi-wip®, and Vlasic®, as well as emerging brands, including
Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and
Frontera®, offer choices for every occasion. For more information,
visit www.conagrabrands.com.
About PEBBLES™ Cereal
PEBBLES™ cereal is a timeless
breakfast classic that families have enjoyed for 50 years. Launched
in 1971 after Post secured licensing rights from Hanna-Barbera,
PEBBLES™ cereal was the first brand ever created around a TV show
character. One of the most revered cartoons of all time, "The
Flintstones" aired on prime-time television from 1960 to 1966, and
the characters have returned in countless specials and films. The
cereal was named for Fred and Wilma Flintstone's daughter Pebbles.
For more information on PEBBLES™ cereal, visit
postpebblescereal.com.
THE FLINTSTONES and all related characters and elements
copyright and trademark Hanna-Barbera. (s21)
For more information, please contact:
Caitlin Davy
Conagra Brands
(312) 549 -5518
Caitlin.Davy@conagra.com
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SOURCE Conagra Brands, Inc.