LYNCHBURG, Tenn. and ATLANTA, March 30,
2023 /PRNewswire/ -- Jack
Daniel's will today debut the iconic Jack Daniel's & Coca-Cola cocktail as a
ready-to-drink (RTD), pre-mixed cocktail option for the first time
in the United States.
Made with Jack Daniel's Tennessee
Whiskey and Coca-Cola, Jack Daniel's
& Coca-Cola RTD is inspired by one of the most popular
"bar-calls" – a cocktail ordered with specific brand names – in the
world. This pre-mixed cocktail with two of the largest household
brand names in the U.S. first hit shelves last fall in Mexico and will continue to expand to other
global markets throughout 2023.
"We are excited to introduce the quintessential Jack & Coke
cocktail to consumers in a consistent, convenient and portable
format," said Dallas Cheatham,
Jack Daniel's RTD Brand Director.
"While Jack & Coke is a cocktail consumers have known and
enjoyed across the world, with origins dating back more than a
century, we are proud to officially launch Jack Daniel's & Coca-Cola RTD and bring
these two iconic brands together in a RTD format for the first time
in the U.S."
"This launch is a milestone moment for both Coca-Cola and
Jack Daniel's – it is following what
people have been doing with these two iconic brands for generations
and demonstrates our commitment to innovation from the simple to
the complex," said Dan White, Chief
of New Revenue Streams for The Coca-Cola Company. "We are really
excited about this classic cocktail being offered in a new and
exciting way through our relationship with Jack Daniel's and their distributor system."
The can and packaging, which features two of the world's most
recognized trademarks in "Coca-Cola" and "Jack Daniel's," will include clear
responsibility symbols stating that the beverage is to be enjoyed
responsibly and only by consumers of legal drinking age.
Jack Daniel's & Coca-Cola RTD
will adhere to responsible marketing practices held by Jack Daniel's and The Coca-Cola Company.
The alcohol beverage volume (ABV) is 7% in the US and a version
featuring Coca-Cola Zero-Sugar will also be available beginning in
May. Both will be available at retailers nationwide for a SRP of
$12.99 per 4-pack.
Jack Daniel's was established in
1866 in Lynchburg, Tennessee. The
Coca-Cola brand was established in 1886 in Atlanta.
About Jack
Daniel's
Officially registered by the U.S. Government
in 1866 and based in Lynchburg,
Tenn., the Jack Daniel Distillery is the first registered
distillery in the United States
and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous
Jack Daniel's Old No. 7 Tennessee
Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey,
Jack Daniel's Single Barrel
Tennessee Whiskey, Jack Daniel's
Tennessee Honey, Jack Daniel's
Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Rye, Jack Daniel's Sinatra Select and Jack Daniel's RTDs. Today, Jack Daniel's is a true global icon found in
more than 170 countries around the world and is the most valuable
spirits brand in the world as recognized by Interbrand.
About The Coca-Cola Company
The Coca-Cola Company
(NYSE: KO) is a total beverage company with products sold in more
than 200 countries and territories. Our company's purpose is to
refresh the world and make a difference. We sell multiple
billion-dollar brands across several beverage categories worldwide.
Our portfolio of sparkling soft drink brands includes Coca-Cola,
Sprite and Fanta. Our hydration, sports, coffee and tea brands
include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Georgia, Gold Peak and Ayataka.
Our nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us
on Twitter, Instagram, Facebook and LinkedIn.
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SOURCE Jack Daniel's