Waterpik® Enlists Dentist Chris Strandburg to Dispel Common Oral Care Myths
September 19 2019 - 8:00AM
Business Wire
According to a survey conducted by Waterpik® in collaboration
with the American Dental Association, only 16 percent of Americans
floss on a daily basis and 44 percent admit they have exaggerated
to their dentist about how much they floss1. Church & Dwight
Co., Inc, announced today that Waterpik® – the number one Water
Flosser recommended by dental professionals – is joining forces
with reality star and dentist Dr. Chris Strandburg to help
Americans ‘get real’ about their oral care habits.
In time for National Dental Hygiene Month in October, Dr.
Strandburg is debunking oral care myths to empower self-professed
‘flossing failures’ and help them start a more honest relationship
with their daily flossing routine.
“In my experience, patients that have honest flossing practices
tend to have less tooth decay and gum disease,” said Dr. Chris
Strandburg. “That’s why I’m proud to team with Waterpik® to share
the not-so-secret solution to better dental health: Waterpik®
Sonic-Fusion®. This innovative toothbrush and water flosser
all-in-one enables you to brush and floss at the same time, which
means there is no excuse to skip out on flossing!”
Waterpik® Sonic-Fusion® is a convenient and effective,
all-in-one brushing and flossing solution. Awarded the American
Dental Association Seal of Acceptance, Sonic-Fusion® features a
sonic toothbrush head that cleans tooth surfaces, and a Water
Flosser jet inside the brush head that targets plaque and debris
between teeth and below the gumline where toothbrush bristles can’t
reach. This flexible device allows users to brush first, floss
first, or brush and floss at the same time with the touch of a
button.
Strandburg reveals the truth about common flossing myths, along
with the impact food and drink can have on your oral health:
- Myth #1: If your gums bleed when flossing, you should
stop
- Reality: The reason our gums bleed is often due to
inflammation and/or your flossing technique. Gum bleeding is often
a tell-tale sign that you need to floss more frequently.
- Myth #2: String floss is more effective
- Reality: Studies2 have shown that water flossing is
clinically proven to be up to 2X as effective as traditional
brushing and flossing. Water flossing helps gets in between teeth
and penetrates below the gum line, which is often a place people
miss when using string floss.
- Myth #3: Bad breath is caused by the food you eat
- Reality: Bad breath doesn’t just come from what you eat
and drink. It also comes from the health of your teeth, gums,
tongue and tonsils. If you’re not brushing and flossing every day,
you will be able to smell it on your breath.
- Myth #4: Only sugary foods and drinks cause
cavities
- Reality: Sugar, along with complex carbohydrates and
starches, can cause cavities. Certain types of bacteria on our
teeth take the carbohydrates we eat and transform them into acid,
softening the tooth surface until a hole or cavity forms.
“It’s important to monitor the frequency and length of time you
indulge in sugars, starches and carbohydrates,” said Strandburg.
“In fact, next time you’re snacking on candy, consider this: your
teeth are better off from eating one pound of candy in 10 minutes
than nibbling on one ounce of candy over the course of an
hour!”
To learn more from Dr Strandburg on proper oral care and the
benefits of water flossing, visit the Waterpik® blog.
Waterpik® Sonic-Fusion® is available for $169.99 to $199.99 at
most major retailers including Amazon, Bed Bath & Beyond, Best
Buy, CVS, Kohl’s, Target, Walgreen’s and Walmart. For more
information, visit waterpik.com/sonic-fusion.
About Waterpik®
Waterpik® is the #1 brand of Water Flossers and Replaceable
Shower Heads. Headquartered in Fort Collins, Colorado, the company
has a rich history of innovation and design, engineering their
products to deliver the wellness benefits of water in multiple
new-to-the world products – including the iconic Water Flosser and
Original Shower Massage. Water Pik, Inc. is a wholly-owned
subsidiary of Church & Dwight Co., Inc.
For more information, visit Waterpik®.com. Waterpik® can also be
found on YouTube, Facebook, Instagram and Twitter.
1 Waterpik® and American Dental Association survey of more than
1,000 Americans; October 2017
https://www.ada.org/en/publications/ada-news/2017-archive/october/new-survey-highlights-unusual-flossing-habits
2
https://www.waterpik.com/oral-health/pro/clinical-research/
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version on businesswire.com: https://www.businesswire.com/news/home/20190919005244/en/
Taylor Roberts HUNTER (212) 679-6600 x340
troberts@hunterpr.com
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